In an interview with Sutochno.ru, Elena told what helps to create coziness for guests, why professional housing photography is necessary, and why she and her husband opened their laundry.

“If we do it well, we will succeed”

– Elena, did you consciously focus on the appearance of the properties when you started doing daily rentals?

– We got our first apartment in 2020. It’s an apartment on Kuibysheva Street . At first, it wasn’t clear whether we should rent it out lebanon telegram data  on a daily basis or not. We didn’t know what would happen, so we just started doing a major overhaul of the apartment for ourselves. The result was a very bright and cozy home.

My husband often goes on business trips, and he suggested renting out the apartment daily. According to his observations, there were very few good apartments in the country. “If we do it well, we will succeed” – under this slogan we started working ourselves and renting out apartments daily. Naturally, everything is being improved over time. We are updating the interior, furniture.

– Who did the renovation and design project? Was this your personal vision, or did you contact specialists?

 

– We did almost everything Another example is the popular beauty show  ourselves. For rough work like dismantling walls and plastering, we hired people. And my husband did wallpapering and installing doors, he’s good at it. We also decided everything about the interior together. I generated ideas, he tried to implement them. He also came up with something himself, and at a family council we decided what would be best.

– Where did you get your ideas? Do you have any experience?

 

– My husband and I love to travel. We got  botswana business directory some ideas from our colleagues. There are also many websites where you can look at interiors. For example, the well-known Pinterest. We also get inspired by hotel websites. This is how visual experience appears, and you want to embody the best moments in your life and objects. Of course, people perceive visuals first of all. As soon as they see a picture, they already understand whether they want to rent this apartment or not. Therefore, visual experience is also important.

– And have you looked at your colleagues in Vladimir? Are there any worthy examples?

 

– We do not focus on our colleagues in Vladimir. Copying something seems wrong. There should not be 2 identical apartments. It is more of a general idea of ​​where our family would like to relax, what would suit us in the place of the guests. We look at hotels, interior colors, new technologies.

Movie clocks, New Year trees and other interior details

– Can you tell us more about the decor, particularly the wall decor? For example, you have miniature paintings, large posters, interesting clocks.

– Everything happens intuitively. We have a whole story with the clock. It hangs in our apartment on Universitetskaya Street . Once we went to buy chandeliers and accidentally saw a large clock in a store. My husband immediately said: “This clock is like from the movie “Back to the Future””. So we got the idea to style the room like this movie.

First we hung a clock, then a large canvas on the wall with a car from the movie. And above the bed we have paintings with scenes from Back to the Future. Many guests of about our age note these details and write in reviews that they enjoyed being in the interior, remembering this particular movie.

– It’s great that the guests considered it.

 

– Partly, it is an unconventional solution. I don’t see an attractive element in everyone’s apartment that would attract attention. Although small details are present in many places, including ours.

It may be trivial, but we have photographs of old Vladimir in our apartments. After all, we rent out apartments in a historical city. People walk the streets, go on excursions and perceive Vladimir as modern. And in the photographs in the properties, they can see how the city looked a long time ago, say, 100 years ago. With such elements and techniques, we create the atmosphere of being in an ancient city.

The management company FlatHome24 has been operating in St. Petersburg since 2014. As of December 2024, we manage and sublease more than 120 properties located in different areas of the city. This is the result of many years of work.

However, the biggest boost to our development came after the pandemic, when we reconsidered our business model. We started working not only with daily rentals, but also added apartments and flats rented monthly to our portfolio.

What is short-term, medium-term and long-term rental?

First, let’s look at the terminology. What is laos telegram data  considered a short-term lease, and what is considered a medium-term or long-term lease?

From a legal point of view:

Long-term lease is the hiring of residential premises for a period exceeding one year. Such agreements are necessarily registered with Rosreestr, and an encumbrance is imposed on the property, which is reflected in the extract from the Unified State Register of Real Estate.
Short-term leases are leases for a period of less than one year. Such contracts are not subject to registration, there are no encumbrances on the property, and they are much easier to terminate.

It is because of these features that most owners prefer to conclude contracts for 11 months – this simplifies the procedure.

However, in everyday life the terms are used differently:

 

Long-term leases What are long tail keywords and how do they bring in customers  are often referred to as contracts for 11 months.
Short-term rental is considered to be renting for a period of 1 to 30 days.
Medium term is a new term that has appeared in the slang of realtors, landlords and advertising platforms. It means a lease for a period of 1 to 6 months.

In this article I will use terms as they are commonly used:

Short term – rent up to 1 month.
Medium term – rent from 1 to 6 months.
Long-term rent – from 11 months.

How has the rental market changed?

Every year the market changes, and  botswana business directory daily rental management does not stand still. Just 5-6 years ago, most landlords rented out housing exclusively on a daily basis, and this brought in a stable income all year round.

However, in recent years the situation has changed: competition in the market has increased, seasonality has increased in a number of regions and cities of Russia, demand has fallen in the off-season, and many entrepreneurs have begun to rent out apartments on a monthly basis “until summer” in order to survive this period.

But how profitable is it? How does medium-term rent differ from daily rent, besides the term? Let’s take a closer look.

Advantages and disadvantages of daily rent

In markets with low competition and without pronounced seasonality, daily rental remains the most profitable format.

However, it has its downsides:

1. Frequent change of tenants. This leads to constant expenses on advertising, marketing and finding new tenants.

2. The need for regular cleaning. You either have to clean yourself or hire maids. If there are many objects, the costs for supervisors, technicians and other employees increase (as it is arranged at FlatHome24).

3. High operating costs. Utility bills, internet, minor repairs and maintenance are entirely the responsibility of the owner.

During the high season, these expenses are offset by high rental prices and full occupancy of properties. But during the off-season, when demand falls, revenues often do not cover expenses.

How did we calculate this?

At FlatHome24, we have conducted a detailed analysis to understand how profitable different rental formats are.

We divided all expenses into two categories:

Fixed costs : rent (or management fee), utilities, Internet, employee salaries, back office costs (telephony, cash registers, programs, website support, etc.).

Variable costs : costs that depend on occupancy. These include costs for household chemicals, OTA (online travel agency) platform commissions, advertising costs, laundry costs, transportation, depreciation of linen and textiles.

Based on this data, we constructed profitability (marginality) tables for each property, taking into account seasonality and monthly profitability.

What did the analysis show?
The first important conclusion is that not all properties are equally profitable throughout the year.

We often see that the “fat” months of the high season compensate for the losses in the off-season. But if we consider the profitability of properties on a monthly basis, it becomes clear which apartments bring profit and which ones work “in the minus” in certain periods.

For example, at the end of the year, an object may be profitable, but this is only due to a few months of high demand. In the off-season, such apartments bring losses, which are “fed” by income from the high season.

How did we optimize the work?

As I have already noted in my previous articles, business is always about numbers. It is difficult to argue with their logic and transparency.

Having calculated the income and expenses in this format, we made a decision to transfer some of the properties to medium-term lease before the end of the season.

One of the basic rules of marketing is to know your target audience. It is with the creation of a client portrait that the development of a strategy for effective sales begins.

Daily rent is no exception. When preparing an apartment, packing it, setting prices, we always focus on the consumer. So how do we understand what our audience wants and how to find it? We will analyze it in this article.

We study the location

First of all, analyze your netherlands telegram data  location for points of attraction. Business centers, medical institutions, educational institutions, attractions, or maybe even shopping centers?

I recommend selecting a location at a maximum distance of a couple of kilometers. Although there are such points of attraction that can only be reached by car, and nevertheless they affect the object.

What questions should you ask yourself when analyzing a location:

1. What organizations are located nearby, do they have branches in other cities?

2. Are there any federal and regional medical centers nearby?

3. What educational institutions and advanced training centers are located in your location?

4. Are there exhibition complexes and congress halls nearby?

5. What tourist attractions are located nearby?

6. Perhaps the special feature of your property is its proximity to transport hubs?

After answering the questions, think about what exactly is important for a guest who comes to your city and your area.

We create a guest portrait

Prepare a collective Khardiata ndoye director de marketing  image of your guest – who is he? To complete the picture, you can even think about his style of clothing, occupation and behavior.

It is better to write down 3-4 portraits of a potential guest, highlighting what is important for a particular category of clients.

To create a guest profile, we ask the following questions:

1. What is the approximate age of the audience?

2. Type of guest: couples, business travelers, travelers, people coming to your location for a specific purpose?

3. How exactly does the guest make a decision?

 

4. What is important to him botswana business directory  when choosing and what is key? Price, content, proximity to the destination, etc.

Try to describe the portrait in as much detail as possible to make it easier to prepare the apartment for rent. This way, you will be able to develop not only an effective sales funnel, but also find an individual approach to each guest.

Examples from practice

In my practice, I worked with apartments located near a large medical center. People from all over Russia came there to improve their health or cure a serious illness. Therefore, a barrier-free environment, a bathtub rather than a shower stall, and separate sleeping places for accompanying persons in addition to the main one were extremely important for the guests.

And for business tourists traveling with colleagues, separate sleeping places are important, even in a studio. Remember also about preparing closing documents, and also that some work on EDI (electronic document management).

For guests arriving with a large family, high chairs for feeding, the possibility of placing children in a separate room, the presence of children’s beds, toys or even a separate corner to occupy the little fidget are important.

Use the principle of “know your customer” and then sales will work for a long time. This is the basis, thanks to which it will be much easier for you to build a marketing strategy and develop effectively.

People receive information about the world around them in different. Ways  including through the sense of smell. So why not use the knowledge that pleasant smells lift your mood, reduce anxiety and relax your mind in the daily business? Many large hotels have already introduced aromatization to create a pleasant atmosphere.

How can you create a cozy atmosphere in an ordinary apartment or house?

The easiest way to freshen up a room iran telegram data  is to open a window.  There are three main ways to create a pleasant aroma in your home: reed diffusers, aroma sprays and automatic air fresheners.

Diffusers with sticks are economical and practical. Despite their small volume, they can emit aroma for up to six months. Their compact size allows you to place them not only on a chest of drawers, table or bedside table, but also on a shelf in the bathroom or toilet.

Place the jar of air freshener on a stylish tray or book. Place an interesting figurine, candle or vase next to it. Several examples of the arrangement are given below.

Perfumed air fresheners in spray format are also good. They are designed to freshen the air, upholstered furniture, curtains, carpet or other textiles, giving them a pleasant aroma. Before use, be sure to read the instructions. It is important that the composition does not contain oils, otherwise stains may appear.

The third method is automatic air fresheners. Modern models are silent and have different spray modes. The disadvantages include the need to charge or change batteries.

All these methods do not require serious financial investments, so choose the one that suits you best.

What fragrances to choose?

The range of perfumed You can create letters that are triggered  compositions. Is wide and varied. For apartments for rent. It is recommended to take natural and unobtrusive aromas. The smell of coffee has been proven to improve mood and invigorate. It is attractive even to people who are not fans of this drink. There are perfumes with the scent of baked goods and desserts that create a homely atmosphere.

Citrus aromas refresh the room well and help remove unpleasant odors. Such compositions are suitable for any room in the house.

A calming bouquet of lavender is best placed in the bedroom.

 

Natural   aromas botswana business directory  also include: cotton, vanilla, jasmine, peony, bergamot, green tea, fruit and berry aromas.

Before purchasing, it is better to familiarize yourself with the aroma, since the same scent from different manufacturers can have different shades and degrees of saturation.

What to do if there is an unpleasant smell in the apartment?

Unfortunately, in the daily business   it happens that after guests there is an unpleasant smell from tobacco, hookah or cooked food. In no case try to mask it with fragrances, because in the end you will get a mixed unpleasant smell.

If possible, wash or dry clean textiles. Also use odor neutralizers and ozonizers .

The odor neutralizer is released in the form of a spray. It copes well with the smells of tobacco, rot, burning and even animals. The neutralizer not only has a pleasant aroma, but also destroys chemical components. Suitable for both hard surfaces and textiles.

Ozonizers-ionizers cope perfectly with unpleasant odors, bacteria, viruses and dust mites, as they disinfect the space. The air becomes fresh and clean, without additional aromas.

A brief summary of the above can be given:

 

Don’t forget to ventilate the premises regularly.
Use air fresheners with natural scents.
Eliminate unpleasant odors, don’t mask them.

Remember that every home smells different. Create your own unique and memorable atmosphere for your guests.

The management company FlatHome24 has been operating in St. Petersburg since 2014. As of December 2024, we manage and sublease more than 120 properties located in different areas of the city. This is the result of many years of work.

However, the biggest boost to our development came after the pandemic, when we reconsidered our business model. We started working not only with daily rentals, but also added apartments and flats rented monthly to our portfolio.

What is short-term, medium-term and long-term rental?

First, let’s look at the iraq telegram data  terminology. What is considered a short-term lease, and what is considered a medium-term or long-term lease?

From a legal point of view:

 

Long-term lease is the hiring of How to increase customer loyalty to an online store  residential premises for a period exceeding one year. Such agreements are necessarily registered with Rosreestr, and an encumbrance is imposed on the property, which is reflected in the extract from the Unified State Register of Real Estate.
Short-term leases are leases for a period of less than one year. Such contracts are not subject to registration, there are no encumbrances on the property, and they are much easier to terminate.

It is because of these features that most owners prefer to conclude contracts for 11 months – this simplifies the procedure.

However, in everyday life the terms are used differently:

 

Long-term leases are often referred botswana business directory  to as contracts for 11 months.
Short-term rental is considered to be renting for a period of 1 to 30 days.
Medium term is a new term that has appeared in the slang of realtors, landlords and advertising platforms. It means a lease for a period of 1 to 6 months.

In this article I will use terms as they are commonly used:

 

Short term – rent up to 1 month.
Medium term – rent from 1 to 6 months.
Long-term rent – from 11 months.

How has the rental market changed?
Every year the market changes, and daily rental management does not stand still. Just 5-6 years ago, most landlords rented out housing exclusively on a daily basis, and this brought in a stable income all year round.

However, in recent years the situation has changed: competition in the market has increased, seasonality has increased in a number of regions and cities of Russia, demand has fallen in the off-season, and many entrepreneurs have begun to rent out apartments on a monthly basis “until summer” in order to survive this period.

But how profitable is it? How does medium-term rent differ from daily rent, besides the term? Let’s take a closer look.

Advantages and disadvantages of daily rent

In markets with low competition and without pronounced seasonality, daily rental remains the most profitable format.

However, it has its downsides:

1. Frequent change of tenants. This leads to constant expenses on advertising, marketing and finding new tenants.

2. The need for regular cleaning. You either have to clean yourself or hire maids. If there are many objects, the costs for supervisors, technicians and other employees increase (as it is arranged at FlatHome24).

3. High operating costs. Utility bills, internet, minor repairs and maintenance are entirely the responsibility of the owner.

During the high season, these expenses are offset by high rental prices and full occupancy of properties. But during the off-season, when demand falls, revenues often do not cover expenses.

How did we calculate this?

At FlatHome24, we have conducted a detailed analysis to understand how profitable different rental formats are.

We divided all expenses into two categories:

Fixed costs : rent (or management fee), utilities, Internet, employee salaries, back office costs (telephony, cash registers, programs, website support, etc.).

Variable costs : costs that depend on occupancy. These include costs for household chemicals, OTA (online travel agency) platform commissions, advertising costs, laundry costs, transportation, depreciation of linen and textiles.

Based on this data, we constructed profitability (marginality) tables for each property, taking into account seasonality and monthly profitability.

In our partner extranet you can track the effectiveness of your work with the service. For this purpose, there is a page “Statistics” .

There you will have access to all important data on your objects:

 

booking indicators;
views and adding to Favorites;
requests and cancellations;
employment, arrivals and departures.

Please note: statistics are indonesia telegram data  displayed only for bookings made during the period you selected.

Statistics can be filtered by dates and objects. Each indicator has tips. And on a separate tab, you can check yourself for compliance with the Superhost status.

How statistics indicators will help you in your work

Section “Main and Sales”
Let’s talk in more detail about each block in this section.

Sales funnel. For example, you added How to make money by creating turnkey and custom websites  new seasonal photos or updated the description. In the “Main and sales” section, you can see the dynamics of views and conversion.

Record the day you edited your ad. Then return to Statistics a week later and look at the metrics.

If you click on any Sales Funnel indicator, you will see a graph:

For example, on January 19th you botswana business directory  updated the order of your photos and the number of views increased. Then by January 25th the views decreased but bookings increased. I wonder why? We’ll come back to this below.

Key indicators: The sum of paid reservations, the number of paid days, additions to Favorites, and the depth of reservations.

Pay attention to how often you are added to Favorites and how the number of bookings changes as a result.

Let’s go back to the example. Remember how the number of bookings increased after January 25? Let’s look at the Favorites addition chart: even before January 25, guests began actively saving the property to their favorites.

Analytics of requests and cancellations. It is also important to monitor this data: it is taken into account in the ranking of your property on the site.

The faster and more often you confirm bookings, the higher your property’s rating. Cancellations negatively affect the rating: the property will be lower in the search.

You can also look at the indicators for requests and cancellations on the graphs – and see that the number of views and requests falls as the percentage of cancellations increases.

It also works the other way around: the more often you confirm bookings and the more guests pay for them, the more new views and requests you get.

Section “Employment and Arrivals”

It contains information on the races:

average length of stay;
average cost per day;
the share of days occupied by bookings through Sutochno.ru;
number of arrivals and departures for the selected period.

The data in this section will help you evaluate the profitability of your business on our platform. We explained in detail why it should be evaluated in this article .

The Occupancy Rate is displayed in the Occupancy and Arrivals section.

Average Daily Rate (ADR) is calculated using the formula:

 

Income for the selected period / number of booked days

You can get the number of booked days from the section “Occupancy and arrivals”. To see the amount of income, go back to the section “Main and sales” (item “Key indicators”).

 

Conclusions

The metrics in Statistics help you understand how ranking works in general and how effectively you are interacting with our service.

There are a lot of numbers in Statistics, but you don’t need to be afraid of them: there are graphs for convenience. Work with this section as actively as possible – this will help create a profitable and popular offer for guests!

Choosing a mattress is an important step that affects the comfort of guests and reviews of your property. Considering the cost and nuances of the purchase, you don’t want to make a mistake. Sutochno.ru has compiled a detailed guide that combines general advice and expert recommendations.

Let’s start with something simple. What should you focus on first when choosing a mattress?

 

Mattress type. Consider different india telegram data  options – spring, latex and memory foam. Spring mattresses provide good support, and memory foam adapts to the shape of the body, which can be especially convenient for guests.
Firmness. To be on the safe side, it is better to choose a medium-firm mattress, which will suit both side and back sleepers. By the way, hotels use exactly these mattresses: orthopedic and medium-firm — the ones you get a good night’s sleep on!
Size. Make sure the mattress fits the size of the bed. Standard sizes are single, queen, and queen. This is important for the comfort and safety of your guests.
Materials. Pay attention to what the mattress is made of: the materials should be hypoallergenic and breathable. Try to give preference to coconut coir, holofiber or polyurethane foam. Such materials easily remove moisture and do not create a greenhouse effect.
Trial period. If possible, choose a mattress with a trial period. This will allow you to test it in your home and make sure it is suitable for your guests.

And to find out what mattresses are used in practice in daily rentals, we interviewed experts:

 

We select the most universal mattresses. Usually hard or very hard. They are the most wear-resistant and suit most people. We still find new  How much and how can you earn money from website development mattresses from the departed IKEA on classifieds sites. In my opinion, they are the best value for money. Now the average cost of such a mattress, measuring 160 x 200 cm, is about 16-17 thousand rubles.

Alexander Dmitrienko, head of the Alex Rent Group agency, head of the Rent Days apartment chain, franchise partner of the Samolet Plus real estate agency.
We try to choose high-quality mattresses for our guests, mostly springless and thicker. They are more comfortable and look interesting in photos. Plus, we often take mattresses with different firmness on each side.

Zaur Kaimarazov, owner of 83 properties in Makhachkala and Kaspiysk

When we started botswana business directory  working 6 years ago, we bought the cheapest spring mattresses for 4,400 rubles. Their service life was from six months to three years. I know a hotel where some mattresses sagged after three months.

The more we work, the more expensive mattresses we buy. We take springless, orthopedic ones. They serve from 7 years, regular guests want to return to the place where they slept well. People with a sore back choose only you, but in fact, your mattress. I advise you to find a mattress dealer in your city. Where the stores themselves buy, the prices will be much more interesting.

The mattress is important in daily rent. Guests rent apartments to sleep. Previously, we ordered spring mattresses, but after 2-3 years, guests began to complain that the springs were showing through and digging into their backs.

Now we buy springless mattresses 16 cm high. They come in rolls, are affordable, and the guests are happy. The main thing is to constantly turn the mattress over every 2 months. It also needs to be covered with a mattress pad, since the mattress is afraid of moisture.

Helen Orlovskaya, a rentier from St. Petersburg

For guests, we choose mattresses of medium hardness, so that they are suitable for most people. Hypoallergenic materials, high wear resistance and good ventilation are important. It is also worth considering the durability of the mattress, as it must withstand frequent changes of guests.

Yuri Chuvilsky, owner of the management company “NOBEL” in Moscow, managing director of the company “HABIBI Stay” for trust management of apartments and chalets in the city of Riyadh (Saudi Arabia)
We consider the HOVAG mattress from IKEA to be the standard for daily rental. We always choose semi-rigid and hard. An important criterion is independent spring blocks.

We put the transport film from the mattress for storage directly under the mattress on the slats. When moving, you will not have to look for it, you can wrap the mattress in the same film. In addition, it protects the mattress from dust.

Analyzing your property and competitors’ offers allows you to identify strengths and weaknesses. This helps improve your listings and increase your chances of booking. In this article, we will look at how you can make such a comparison.

Step 2: Put yourself in the guest’s shoes

 

Look at the objects through the hong kong telegram data  eyes of your target audience.
What would you need in the object first? Make a list of characteristics.
Then go to the search as a guest, and pay attention to which objects you would choose at first glance. What caught your eye when you looked at this issue? There may be several options:

For the first photo in the ad.

Did you want to scroll Turnkey website creation  further and see what other photos were in the ad?
For the title of the ad itself. Which wording did you find attractive?
The presence of special icons on the ad: “Superhost” , “Guests recommend”. They can be obtained for high-quality work with the service.
Availability of reviews and average rating for it.

Select several objects that you will compare with yours, for example, two neighboring ones and two leaders.

For example, two 1-room apartments at the same price. Imagine yourself in the place of the guest, what would you choose?

Step 3: Compare objects

Open the pages of the properties and compare them based on the criteria that guests pay attention to when booking:

1. Average price per day

 

Compare prices for the botswana business directory  coming week and during periods of high demand.

2. Loading indicators

Assess how full the calendar is.

Inside the property page, you can use the calendar to see what prices are set for different periods and what days are already booked.

3. Instant booking settings

Check the rules of stay on the property page.

4. Description and photos
Compare the quantity and quality of content.

5. Number of reviews and average rating
Pay attention to the reviews and responses to them.

6. Availability of badges and discounts

Indicate whether the property has the “Superhost” status, the “Guests recommend” badge, and whether there are discounts based on length of stay and last minute offers.

 

7. Profile and work with applications

See how complete your profile is. How quickly do you and your competitors respond to applications?You can find information about the owner’s profile on the property page below the map.We have collected the main criteria in one table . Save it and compare objects whenever it is convenient for you. And, of course, add criteria that are important for your target audience.

 

Step 4: Compare proposals and identify strengths and weaknesses
After your analysis, highlight the aspects of your offering that differentiate it from your competitors, such as a more convenient location, better value for money, unique amenities, or flexible living options.

You also need to highlight the weaknesses of your proposal and draw up an action plan:

If your competitors have better photos, have them taken professionally. If they have more amenities, add the missing ones (for example an iron is important for your audience’s guests. But you don’t have one). If they have better reviews, work on service and cleanliness.