Best practice to steal: Solve the problem your visitors care about most When someone clicks through to your landing page, you usually have less than 15 seconds to capture their attention and show ‘em that they’re in the right place. This is especially true in the B2B world because.
decision-makers are trying to solve a specific business problem.
Take this example from ActiveCampaign. They aren’t just targeting visitors who are searching for any old email marketing platform. They’re targeting visitors who care deeply about personalization and segmentation. If this is you, then you’ll breathe a sigh argentina whatsapp number data of relief when you read the headline of the page: “Put the right emails in front of the right people.
Notice how the focus of the headline isn’t on the platform or any specific features that ActiveCampaign has to offer. It’s focused on the visitor and the goal they’re trying to accomplish. That’s customer-centric marketing in action, and hot damn—it’s a beautiful thing to see.
2. Shopify
Landing page example from Shopify. Click to see the whole thing.
Best practice to steal: Make the first step as easy as possible
When qualifying B2B leads, it can be tempting do landing pages work for b2b? to ask them every possible question your sales team could possibly want to know about. “What’s your name? What’s your phone number? How big is your company? How old were you when you stopped wetting the bed?” It’s enough to make anyone want to click away. (And not just because I wet the bed until the third grade.)
This example from Shopify proves sad life box that sometimes less is more. Rather than scare people away with a big ol’ form of questions on the landing page, they make it as easy as pie to get started with a free trial. All you gotta do is enter your email address and—woah, that’s it.
If cutting down on your form fields makes you nervous, keep in mind that there will still be time to collect more info from your leads later in the sales process. This landing page just helps to get their foot in the door.
3. B2B Quotes
Landing page example from B2B Quotes. Click to see the whole thing.
Best practice to steal: Get as specific as possible with your CTA
So many B2B landing pages have the exact same CTA buttons. “Get Started,” “Start Your Free Trial,” and “Request a Consultation” are some of the most popular ones that I’ve come across. And while these can work well sometimes—they’re not always the best option.
This example from B2B Quotes
shows how you can get more specific with your CTA to persuade more people to convert. The form at the top asks visitors to fill out some personal info about what they’re looking for, and then ends with a button that says… drumroll… “Get 3 Quotes Now.”
It’s so simple and yet so powerful—by being specific about the number of quotes, the page sets expectations nicely. If the form simply said “Submit” (another super common CTA on B2B landing pages) then visitors would have no idea what they would get when they clicked that button. And if visitors don’t know what they’re getting next, then they have less reason to follow-through.