Monday.com is certainly no bum when it comes to their branding and storytelling. (We’ve all happily sat through a full You tube ad from them at some point.) But what’s more impressive is their landing page strategy.
On this page, instead of focusing on
their own product and its wonderful benefits and features, Monday also invokes Slack: both as a recognizable brand to establish a sense of armenia whatsapp number data trust, as well as to showcase how seamlessly their service works with another popular tool.
Monday still talks about their main value props, like project execution and collaborative workspaces, but they double their chances of conversions by wrapping their figurative arms around another brand.
5. MediaValet
Landing page example from Media Valet. Click to see the whole thing.
Best practice to steal: Use the rule of three for layouts and benefit copy
The rule of three is one of the most successful methods for memorizing content—we’ve seen it used in film, advertising, and beyond—and Media Valet’s landing page is no exception.
The digital asset management company the best b2b landing page examples applies the rule of three when presenting their key benefits and testimonials. This clear, concise, and easy-to-consume structure is also key to the landing page’s successful layout: it introduces the product, backs up their claims with stats, and provides an easy way for prospects to request a demo. The easier visitors can consume and retain sad life box the content on your landing page, the better equipped they are to make a decision to purchase.
6. Thinkific
Landing page example from Thinkific. Click to see the whole thing.
Best practice to steal: Show visitors what results they can expect
This is an all-around beautiful landing page from Thinkific, but we want to draw your attention to one element in particular. About halfway through the page, they’ve included an interactive tool with the title: “This is how much you could earn on Thinkific.”
This tool on the page includes two fields that you can adjust: how much you plan to charge per online course, and how many students you estimate you’ll have. It’s a really clever way to help visitors visualize their future success with the platform (“Wait, we could be making HOW MUCH?!”), and makes signing up for a 30-day trial seem like a no-brainer decision.
You can design beautiful landing pages
like Thinkific using the Unbounce drag-and-drop builder. Get started with your free 14-day trial today.
7. Yelp
B2B Landing Page: Yelp
Image courtesy of Yelp. (Click image to see the full page.)
Best practice to steal: Don’t beat around the bush
Yelp wants you to know that
you can list your business on it for free—and it wastes no time illustrating that point. Not only that, their call to action takes you directly to list your business. There are no other hoops to jump through, like downloading an app or grabbing an email. Click the button, and boom—
Yelp is short and direct with their messaging, speaking to exactly what you’ll get by listing on their platforms. In just a few lines of copy, they communicate exactly what you get by signing up—and why you’d want to. Impressive stuff!