How do you tell visitors about your B2B tool if you don’t know who they are or why they want it in the first place? Many SaaS platforms face this challenge because they have multiple different target audiences and use cases—which means it’d take up a lot of space on the page to explain.
every single important point for every single person.
That’s why this example from HubSpot caught our attention. Rather than go into great detail about how all of the different segments can use their software, HubSpot created one short landing page to direct each segment into their own australia whatsapp number data personalized demo. It’s kinda bare-bones, but it gets the job done.
Landing page example from Salesforce. Click to see the whole thing.
Best practice to steal: Let the numbers do the talking
Like the previous example, this no-nonsense page from Salesforce shows you that looks aren’t everything. Because even when you strip away all the fancy design elements and photographs, you’re still left with a compelling case best practice to steal: leverage trust from complimentary b2b services for why you should try their CRM platform.
The secret is in the social proof numbers
that they bold on the page. “Discover how Canadian customers have achieved: +37% increase in sales, +45% increase in customer satisfaction, and +43% increase in marketing ROI.” These are exactly the types of results that visitors are looking for when they end up on this page. And of course, the most important number is sad life box right at the top: “Grow Your Business with the World’s #1 Business CRM.”
Data can be powerfully persuasive—especially in B2B where customers need to see those hard numbers to ensure they’re making the right decision.
10. Chargebee
B2B Landing Page: Chargebee
Image courtesy of Chargebee. (Click image to see the full page.)
Best practice to steal: Don’t hesitate to go after your competitors
Chargebee knows that Recurly,
a subscription and billing platform, is one of their top competitors. On this landing page, they go for the kill with a testimonial implying it could take “months” to enter a new market with Recurly, where with Chargebee, it’s only a matter of days.
The fact that this comes from a testimonial and has that social proof backing it up makes it all the more strong. They also use “subscription management software” in their headline, which is how their competitor self-describes. Gotta hand it to ’em.
This is also a great example of
a pay-per-click (or PPC) landing page, meaning advertisers bid on specific keywords and pay a fee whenever their ad is clicked. In this case, Chargebee is paying to appear in Google searches for “recurly” and other branded keywords. They know who they’re up against, and they’re not afraid to duke it out publicly.