Franchise and Internet, an essential relationship

There is a sector that has not only weathered the crisis in recent years but has even managed to grow. According to the report The Spanish franchise in the world, the Spanish franchise sector has even managed to consolidate itself internationally, where more than 15,000 business units have been opened in the last year.

Fashion has undoubtedly been the industry with the greatest push, but businesses in other areas such as beauty and dietetics have also achieved a good international reception. Sectors that are apparently different from each other, but which nevertheless share very similar communication needs, for which the Internet becomes the perfect channel.

Typicallycompanies have a very marked commercial bias that divides

them between those that have their audience in the final consumer ( B2C ) and those dedicated to selling products and services to other companies ( B2B ). Both configure their marketing and communication efforts based on this typology. But in the franchise sector, both needs overlap. The brand needs to contact entrepreneurs to show them the attractions of doing business with it. However, the franchise also needs to attract the attention of the final customer in order to continue maintaining that appeal to investors.

It is difficult to combine both strategies, but image resize achieving this is precisely the key to a brand’s success. To achieve this, the Internet and the segmentation possibilities offered by online marketing and content marketing become an absolutely essential ally. Through digital strategy, we must have the means to:

Giving visibility to the brand and attracting potential franchisees :

building a corporate website with information about the franchise and the business opportunities it offers, making the brand accessible through its presence on professional networks and portals, developing a proactive communication strategy that leads it to publish useful content for its sector and for potential franchisees.
Attracting customers to franchises: Although it may seem like the most obvious aspect, it is the one that some brands most often lose sight of. The attractiveness of the franchise is directly related to the ability of its brand to attract new customers to stores and this aspect can – in fact should – be promoted on the Internet through promotions on social technical seo services networks, advertising campaigns on search engines and even listings in local directories and help to the franchisee in their own management of their presence on the Internet .
Promote communication and collaboration between franchises : The Internet not only allows us to work on promotion and acquisition; it also helps aleart news us to improve contact between all the people linked to the brand so that we can share everything from reference suppliers to effective promotional tactics within the franchise network.
The most powerful franchises and those that best combine the above elements are the ones that have the greatest chances not only of being an attractive business option but of becoming successful brands both nationally and internationally.