Cross-device behaviour, short-form content and shopping
Your goal is to increase retention and loyalty for your brand. What type of Google video campaign should you use to achieve that goal?
Product and brand consideration
Brand awareness and reach
Online sales
Lead generation
You want to reach people based on their interests using your Google video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?
Infinite taxonomy audiences
Custom audiences
Affinity audiences
Life events
The goal of your Google video
campaign is to grow consideration
What should your bidding solution optimise towards?
Views
Impressions
Actions
Clicks
You want to reach male users who are 35 to 44 years old with your Google video campaign. What audience solution should you use?
Demographics and detailed demographics
Affinity audiences
Custom audiences
Life events
Which of the following accurately summarises the streaming trend that YouTube advertisers should understand?
People are watching YouTube on connected TV devices, which further extends YouTube’s reach.
People are switching between the many background removal streaming services available and have shorter attention spans.
Production companies are acting as gatekeepers, since they control the biggest distribution channels.
Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
Which of the following captures how
YouTube serves users, creators and advertisers
Connection, innovation and trust
Creativity, innovation and trust
Connection, growth and trust
Creativity, growth and trust
You’re building a Google video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?
surveys
location extension information
You recently launched a new line other methods to calculate the advertising budget of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
Location extension with hin directory Business Profile
Affiliate location extension with a Global Location Group.