Acquiring new customers has always been, and rightly so, one of the main objectives of companies. Yet, it is a complex process that must start from a basic assumption: customers contribute to the economic return of the company, but they also represent a direct cost known as Customer Acquisition Cost . This cost, often abbreviated…
Test, monitor and optimize your advertising budgetAnyone who is even slightly familiar with the world of advertising, and digital marketing in general, knows how constantly evolving everything is. What work yesterday may not be as effective tomorrow. This is why when it comes to online advertising it is essential to adopt a Test & Learn…
To effectively allocate your advertising budget and decide how to distribute it across channels, it is essential to estimate the size of your potential audience . Every digital advertising platform, whether it is Meta, TikTok or LinkedIn, provides tools to obtain these estimates and therefore access a vision of the potential reach of your campaigns….
Greater coverage : thanks to new algorithms, the growth in the number of contents and the increasingly commercial priorities of platforms and social media, organic (i.e. non-paid) content coverage has been in drastic decline for some time . Investing in advertising makes it possible to guarantee your promotional contents greater visibility and coverage. Targeted audience…
Accurately estimating how much budget to invest in advertising campaigns and distributing it optimally across channels can seem like a complex challenge. Each advertising channel has different costs, benefits and opportunities , with audiences that not only vary over time, but also based on the target market. Furthermore, there is no universal formula or single…
О a specific period of time, allowing you to identify the best time to publish so-call“seasonal content”.To calculate the Customer Acquisition Cost, the first step is to determine the time interval you want to examine and calculate the total marketing and sales costs incurred in that time frame. At this point, all that remains is…
Keywords that respond to the same intent and relat or long-tail keywords can also be us to create the content outline and ensure that all user curiosities are answer. The result should in fact be a text organizinto main and secondary topics capable of simplifying reading and dealing with the topic from multiple points of…
To recap: Google’s Hummingbird update has chang the way the search engine interprets user queries, focusing more on search intent than on individual keywords. Instead of rewarding pages that repeat keywords, Google now favors pages that provide relevant and complete answers to user questions, and it is this awareness that guides the SEO copywriter when…
Importance corresponds to the authority of the web page obtain also through backlinks. This concept is well described by the PageRank algorithm, which evaluates the value of each page, bas on a system of hyperlinks. In other words, a page is considered important if it is often link from other authoritative pages. Seo copywriting what…
But why is it so important to appear among the first results on Google or at least on the first page? Positioning among the first results of the SERP (Search Engine Results Page) significantly increases the visibility of the website precisely when users are actively searching for a product, a service or an answer to…
This means that the success of SEO copywriting is played on two fronts: on the one hand, providing valuable content for users ; on the other, optimizing this content to gain a better ranking than competitors in search results. The main challenge of the SEO copywriter is therefore to write content that attracts and engages…
SEO copywriting, or SEO writing , is a practice that combines the art of writing with the technical needs of search engines . The digital age we are living in has forced companies to pay attention to their positioning on Google (where over 90% of global searches take place) and to seek out new strategies…