Maybe you have thought about starting a corporate blog for your company. Or maybe you have already done so and you are immers in the world of Content Marketing . If this is your case, there are times when you will start writing looking for the greatest possible impact for your post, which means that,…
11/11/2014 • 0 comments You’ve read it ad nauseum over the last few years: in the kingdom of Google, content is king, so any marketing strategy that takes the web into account as an important communication channel – and which one doesn’t these days? – must pay special attention to content production. And that, almost…
Over the last few weeks we have had a lot of activity at CONNEXT , mainly due to the different events in which we have been participating. From the event for ICTs Internationalising Successfully , organis by IVACE International, to the Day of the Entrepreneur, in which we gave a workshop and participat in a…
Nowadays, having a professional profile on LinkIn is almost a must. With 225 million users and 35% of them using it daily, a good profile can bring us a multitude of professional opportunities ranging from expanding our network of contacts to finding a new job. But a good presence on this social network will not…
It is no exaggeration to say that the basis for the success of a business is its ability to make sales. For this reason it is very important to know which sales metrics give you the most important information about the performance of your business. Through this data, you can identify opportunities for growth, but…
In today’s digital world, UX/UI design is essential to create products that not only meet users’ needs but also provide an enjoyable and intuitive experience. With increasing competition in the market, ensuring that your product stands out for its usability and aesthetics can be a crucial differentiator. Key Learnings UX Design focuses on the user…
Affiliate location extension with a Google-curated Chain Location extension with a Google curated chain What’s a priority for the store marketing or traditional marketing team? What’s a recommendation when setting up a Performance Max for omnichannel goals campaign? Include all products from the local product inventory feed Segment products by availability and product type Include…
Cross-device behaviour, short-form content and shopping Your goal is to increase retention and loyalty for your brand. What type of Google video campaign should you use to achieve that goal? Product and brand consideration Brand awareness and reach Online sales Lead generation You want to reach people based on their interests using your Google video…
In this document, NTT DATA delves into the universe of business applications as a key element that defines the operability of a company. In this sense, application modernization inevitably leads to the modernization of the data ecosystem. NTT DATA offers a framework that covers the entire lifecycle of business processes. This way, when data applications…
In the era of artificial intelligence, Large Language Models (LLMs) have revolutionized several areas of knowledge and technology. These models are capable of understanding and generating text in an impressive way, bringing significant benefits and challenges. In this article, we explore the impact of LLMs in different sectors, their applications, limitations, ethical implications, and the…
We live in an era where digital technologies are changing the way businesses operate. Digital transformation is no longer an option, but a necessity to remain competitive in the market. This article explores the importance of digital transformation in modern businesses, highlighting its advantages, essential tools, impact on customer experience, challenges, and strategies for successful…
Web development is an exciting and essential field in today’s digital world. With the growing demand for websites and apps, understanding the fundamentals of this field is crucial for anyone looking to break into the technology market. This comprehensive guide is designed to help beginners navigate the most important concepts and practices of web development,…