It is no exaggeration to say that the basis for the success of a business is its ability to make sales. For this reason it is very important to know which sales metrics give you the most important information about the performance of your business. Through this data, you can identify opportunities for growth, but…
The success of an online store is multifaceted, as it is influenced by many factors. In fact, it has to do with both the products it offers and how it approaches customers. For this reason, a customized e-shop marketing strategy can make all the difference. With the right strategies, you can penetrate the market and…
In today’s digital world, UX/UI design is essential to create products that not only meet users’ needs but also provide an enjoyable and intuitive experience. With increasing competition in the market, ensuring that your product stands out for its usability and aesthetics can be a crucial differentiator. Key Learnings UX Design focuses on the user…
Email is the most commonly used method by cybercriminals to try to breach the security of companies. Through phishing and social engineering, they sneak into the office every day hoping that you fall into their trap. These criminals have devised the best way to make these emails look as similar as possible to those you…
Affiliate location extension with a Google-curated Chain Location extension with a Google curated chain What’s a priority for the store marketing or traditional marketing team? What’s a recommendation when setting up a Performance Max for omnichannel goals campaign? Include all products from the local product inventory feed Segment products by availability and product type Include…
Cross-device behaviour, short-form content and shopping Your goal is to increase retention and loyalty for your brand. What type of Google video campaign should you use to achieve that goal? Product and brand consideration Brand awareness and reach Online sales Lead generation You want to reach people based on their interests using your Google video…
In this document, NTT DATA delves into the universe of business applications as a key element that defines the operability of a company. In this sense, application modernization inevitably leads to the modernization of the data ecosystem. NTT DATA offers a framework that covers the entire lifecycle of business processes. This way, when data applications…
In the era of artificial intelligence, Large Language Models (LLMs) have revolutionized several areas of knowledge and technology. These models are capable of understanding and generating text in an impressive way, bringing significant benefits and challenges. In this article, we explore the impact of LLMs in different sectors, their applications, limitations, ethical implications, and the…
Although there are still few initiatives that. Measure patient outcomes, especially quality of life, PROMs are already being introduc. Into the care process and integrated into the electronic clinical record. Some initiatives have already been develop. In Spain, and recently a pioneering project was carried out at a European level. One of the first in…
Driving value-based healthcare patient outcomes while controlling costs, seeking to provide the best possible quality of care in an efficient and equitable manner. In this context of digital transformation of healthcare systems, and specifically of healthcare, new tools are making a strong entrance: PROMs ( Patient Reported Outcome Measures) . These are forms that healthcare…
We live in an era where digital technologies are changing the way businesses operate. Digital transformation is no longer an option, but a necessity to remain competitive in the market. This article explores the importance of digital transformation in modern businesses, highlighting its advantages, essential tools, impact on customer experience, challenges, and strategies for successful…