Are you really personalizing your Content Marketing?

Maybe you have thought about starting a corporate blog for your company. Or maybe you have already done so and you are immers in the world of Content Marketing . If this is your case, there are times when you will start writing looking for the greatest possible impact for your post, which means that, in the end, the message you want to convey does not have the notoriety you expect among your readers and social networks .

However, there are times when it is better to choose a specific audience and write for them, forgetting about the rest. In this way, the diffusion of your article can grow like you never imagin before. This is call Personaliz Content Marketing . This is how Oracle defin it in a project publish in its Marketing area. But what does this really mean?

Many companies opt for publishing B2B  business-to-business

content aim at other professional audiences, without really caring who reads it. That is where the difference in this way of doing Content Marketing lies. The important thing here is who you write for , focusing on a certain profile. Let’s take an example:

We are a company that makes chips for mobile phones and we have in mind a post about a new processor that we are going to launch on the market. In a corporate blog, a good topic would be the key features of this new product.

However, bas on this personaliz approach, we should write different posts where we could address terms such as profitability , possible agreements , offers or technical differences with respect to the processors already present in the image masking market. The objective would be to attract directors of large multinational telephone companies who might be interest in hiring our service due to the very attractive and different information that we have given them first hand.

This content would therefore give us more direct professional

visibility and would take us less time, as this strategy also allows us to use more technical and specific language. In addition, it would be a perfect tool for social networks such as Linkin , where our company, product or group pages would be one of the most suitable channels for disseminating this very particular content.

To do this, before writing this type of content, it is advisable to ask yourself a series of questions about demographic activate and set up google customer reviews in google merchant center aspects and attitudes of your target audience that will help you understand what type of audience you are dealing with and will give you clues about how you should approach your post with the idea of ​​personalizing your content . What would your position be aleart news within a company? What responsibilities do you face on a daily basis ? Or what information would you ne to make decisions? These could be some of these questions, always with the aim of investigating the most personal aspects of those you are addressing.

If you want to find out more about this Personaliz Content Marketing, here you can read the full content of this study, which includes a possible set of questions to ask before developing our digital content strategy .