Creating and keeping a corporate blog updated with posts is a key task in Content Marketing. And to do so, it is vital to know what to write about. However, sometimes you can find yourself without ideas when it comes to uploading new content.

To make this job a little easier, here is a list of the 6 most common types of posts for a blog. Some of them will only take a short time:

News : This includes your own news, current events within

the sector, the company’s own opinion on these topics, and also analysis of current business events. The important thing is to interpret and share original and rigorous content, which will benefit your company’s image.
Tips : These provide guidelines, suggestions or information on a certain topic. These can be known as tutorials, in which images and new, hierarchical shadow making content will make the difference. Natural language and good SEO management will also be key to attracting the attention of readers and search engines.
People : Who is behind your brand? This could be a topic in this section, where interviews and stories

From staff and management within your company become important

It will give a personal and approachable image.
Microposts : This type of content is aimed at information that is easy and quick to read. Lists and rankings are the stars of these audit of the website’s link profile posts, which are very popular on social media.
Audiovisual content : This is a growing trend. Sharing infographics , large images and videos can give more relevance to the corporate blog. In addition, it is perfect content to share on social networks.
Entertainment : The idea here is to attract aleart news attention and for the public to remember that post that made them laugh, taught them unknown facts within a certain business sector or that one that informed them in a simple and didactic way. It should always be adapted to the degree of formality that the company manages in its communication strategy.

The list makes it clear that original, rigorous and attractive posts have a future in digital communication and will boost the visibility of our business, where social networks will be the fundamental pillar of promotion.