Content Marketing, effective for 85% of B2B businesses
Through the B2B Technology Marketing Community on Linkin, an interesting study has been coordinat on the state of Content Marketing among B2B companies . Some six hundr marketing managers from companies from different sectors focus on selling. To other companies participat in the preparation of the study. The results are relevant because they allow us to get a fairly significant idea of what a B2B company is looking for when implementing. A content strategy. Perhaps the most significant result of the study is that more than half of the companies that work with content. Marketing expect to obtain a recurring source of commercial contacts thanks to it. Lead generation is behind the Content Marketing strategy of almost 60% of the companies survey. It is also relevant to note that the simple fact of putting. This strategy in writing contributes greatly to its fulfillment and, even more striking, to its effectiveness. No less than 85% of these companies consider that the content is effective or very effective for them.
Perception of the effectiveness of the content strategy
As for the type of content produc by companies in their strategy, articles on corporate blogs and messages distribut on social networks drop shadow account for almost two thirds of the total production. However, practical cases of their solutions and the preparation of white papers are also relevant and frequently produc materials.
most us content chartMost us content in the strategy
Interestingly, it is these ways to protect your website more complex contents that B2B companies outsource most frequently, trusting external aleart news providers to do both their writing and their design. Multimia content as well as the preparation of sector reports are other contents that are frequently commission from external providers. It is normal for providers to have a much greater production capacity when it comes to writing complex, extensive content or content focus on international markets. The content of The Content Marketing Report can be download here .