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Cross-device behaviour, short-form content and shopping
Your goal is to increase retention and loyalty for your brand. What type of Google video campaign should you use to achieve that goal?
Product and brand consideration
Brand awareness and reach
Online sales
Lead generation
You want to reach people based on their interests using your Google video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?
Infinite taxonomy audiences
Custom audiences
Affinity audiences
Life events
The goal of your Google video

campaign is to grow consideration

What should your bidding solution optimise towards?
Views
Impressions
Actions
Clicks
You want to reach male users who are 35 to 44 years old with your Google video campaign. What audience solution should you use?
Demographics and detailed demographics
Affinity audiences
Custom audiences
Life events
Which of the following accurately summarises the streaming trend that YouTube advertisers should understand?
People are watching YouTube on connected TV devices, which further extends YouTube’s reach.
People are switching between the many background removal streaming services available and have shorter attention spans.
Production companies are acting as gatekeepers, since they control the biggest distribution channels.
Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
Which of the following captures how

YouTube serves users, creators and advertisers

Connection, innovation and trust
Creativity, innovation and trust
Connection, growth and trust
Creativity, growth and trust
You’re building a Google video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?

surveys
location extension information
You recently launched a new line other methods to calculate the advertising budget of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
Location extension with hin directory Business Profile
Affiliate location extension with a Global Location Group.

October 20, 2024
To ensure that the roadmap was tailored

In this document, NTT DATA delves into the universe of business applications as a key element that defines the operability of a company. In this sense, application modernization inevitably leads to the modernization of the data ecosystem.

NTT DATA offers a framework that covers the entire lifecycle of business processes. This way, when data applications are put into operation on a new cloud platform, a rapid and efficient transition to the cloud is possible.

This framework is summarized in four phases:

Inspiration : Developing a cloud strategy
Forecast : Assessment of the current situation and design of the modernization process
Modernization : This part involves executing the modernization processes, building the cloud-native infrastructure, and organizing and optimizing the modernization model.
Optimization: through CloudOps, FinOps, hyperautomation or security monitoring
Learn more about this model and our action proposal in the following document:

Supervisor ai: the potential of generative ai

supervisor ai is the solution offer by ntt data to ensure improv performance of contact center tasks and more agile adaptation to changing market demands. It has also recently been selected by microsoft to be part of its digital contact center showroom .

This tool, powered by generative ai, arises from the need to monitor all calls in a center, both to identify areas for improvement and to generate clipping path alerts that help optimize its services. In addition, supervisor ai significantly reduces the amount of manual work required to handle calls.

This is achiev thanks to the tool’s ability

to analyze data from each query. Type of customer service. Voice of the customer, voice of the agent, and information capture. After analysis, supervisor ai presents. The data in a personalized dashboard, helping companies receive clear feedback and make informed decisions more quickly.

By analyzing consumer opinions and emotions more thoroughly, they are involv in the development and continuous improvement of the the answer is far from clear-cut and varies service. This translates into greater operational efficiency and an improved customer experience. In parallel, tools like this make employees’ daily lives hin directory easier. In fact, according to the same report on customer experience in the global market carried out by ntt data in the last year, 80% of operations managers say that artificial intelligence and automation are reducing the monotony of interactions.

October 20, 2024
The Impact of LLMs in the Age of Artificial Intelligence

In the era of artificial intelligence, Large Language Models (LLMs) have revolutionized several areas of knowledge and technology. These models are capable of understanding and generating text in an impressive way, bringing significant benefits and challenges. In this article, we explore the impact of LLMs in different sectors, their applications, limitations, ethical implications, and the promising future they promise.

Main Conclusions
LLMs are widely used in virtual assistants, chatbots, automatic translation and content generation, making interaction more intuitive and efficient.
Despite the benefits, LLMs face challenges such as biases in training data and high consumption of computational resources, which raise ethical and environmental concerns.
In education, LLMs can be powerful tools for learning, developing critical skills, and empowering educators, but they also bring challenges in assessment and privacy.
The ethical aspects of LLMs include issues of data privacy, transparency, accountability and social implications, necessitating appropriate regulation.
The future of LLMs points to multimodal models, personalization, continuous learning and integration with other technologies, promising even greater advances.

Applications of Large Language Models

Large Language Models (LLMs) are extremely versatile and can be applied in many different industries. Let’s explore some of the main applications:

Virtual Assistants and Chatbots
Virtual assistants such as Siri, Alexa, and Google Assistant use shadow making LLMs to understand and respond to user queries in a natural and effective way. These models help improve human-computer interaction, making communication more intuitive and efficient.

Machine Translation

Machine translation systems like Google Translate also benefit from LLMs. These models can capture nuances of different languages and provide more accurate and contextually appropriate translations.

Content Generation
LLMs are used to generate written content. From news articles to other methods to calculate the advertising budget marketing scripts. Media and advertising companies use them to produce high-quality copy at scale, saving time and resources.

Sentiment Analysis
In sentiment analysis, LLMs are used to understand the emotions and opinions america email list expressed in texts such as product reviews. Social media comments, and customer feedback. This helps companies monitor public perception and adjust their strategies accordingly.

October 20, 2024
Has worked closely with his staff team

Although there are still few initiatives that. Measure patient outcomes, especially quality of life, PROMs are already being introduc. Into the care process and integrated into the electronic clinical record.

Some initiatives have already been develop. In Spain, and recently a pioneering project was carried out at a European level. One of the first in the world, since it was launched across a large population region. This project was developed with the aim of placing. The patient at the centre of the system and being able to measure. The results of healthcare.

PROMs continue to evolve

PREMs Improved Outcome Assessment Programs. PRIMs (Improvement Implementation Programs) are essential. Extensions of PROMs, as they focus on evaluating the results achieved and implementing continuous improvements, respectively. These initiatives not only ensure the effectiveness of the changes made, but also foster an organizational culture oriented towards constant improvement and operational excellence.

NTT DATA’s healthcare solutions
NTT DATA’s value proposition in the healthcare sector focuses on digital transformation and technological innovation to improve the quality of healthcare, optimize operational processes and offer a more personalized experience to patients and healthcare professionals.

Some of the key aspects of our value proposition include digital health solutions, data analytics for decision making, patient experience and active participation, and security and regulatory compliance.

At NTT DATA, we firmly believe that basic image editing services new digital technologies can help ensure the sustainability of healthcare systems and help everyone benefit from the latest treatments and technologies.

Data modernization, key to generating value in the company

Modernizing the data ecosystem is only possible by improving the enterprise application environment and leveraging cloud environments.

Download our in these cases choosing the right channel whitepaper now.

The future of the company lies in the cloud, but the process of transitioning to this environment can be complex and costly. To do so, it is hin directory necessary to accelerate processes, modernize digital services and reduce costs.

October 20, 2024
Studied Banco Sabadell’s structure and processes

Driving value-based healthcare
patient outcomes while controlling costs, seeking to provide the best possible quality of care in an efficient and equitable manner.

In this context of digital transformation of healthcare systems, and specifically of healthcare, new tools are making a strong entrance: PROMs ( Patient Reported Outcome Measures) . These are forms that healthcare professionals send to patients and allow them to directly assess their perception and experience in relation to their health and treatment, whatever their pathology. These questionnaires include aspects such as quality of life, pain, physical and emotional functionality, among others, and patients can find questions such as ‘Have your symptoms been reduced?’ ‘Have you had complications?’ ‘How was the treatment at the hospital, and the cleanliness or punctuality?’

Keys to ‘patient-centric’ medicine

The impact of PROMs on healthcare can be very significant, as they provide valuable information on the effectiveness of treatments from the patient’s perspective. They collect clinical data from the patient to the healthcare system, and not the other way around, thus placing the patient at the centre of the system or ‘ patient centric’ .

By incorporating PROMs into clinical decision-making, healthcare professionals can better personalize care, improve communication with welcome to photo retouch editior website patients, and optimize clinical outcomes, thereby contributing to more patient-centered and value-based care. Among the main benefits, PROMs allow:

Focusing on the patient by prioritizing the patient’s

needs and perceptions, creates a more humane and effective care environment.
Optimizing costs by improving the efficiency and effectiveness of treatments reduces waste and optimizes the use of resources.
Reducing waiting times, personalizing care allows for more timely and efficient attention.
Prioritizing important cases, by identifying and addressing critical patient needs, improves the overall quality of care.
Integration into electronic this indicator is fundamental in marketing health records
The main objective of PROMs is to be able to integrate with any application of the entities that are part of a health system. Therefore, each hin directory health provider can make their own integration, in a more or less complete way, of the tool in their electronic health record.

October 20, 2024
The Digital Transformation Revolution in Modern Companies

We live in an era where digital technologies are changing the way businesses operate. Digital transformation is no longer an option, but a necessity to remain competitive in the market. This article explores the importance of digital transformation in modern businesses, highlighting its advantages, essential tools, impact on customer experience, challenges, and strategies for successful implementation.

Key Learnings
Digital transformation is essential for the competitiveness of modern companies.
Tools such as Artificial Intelligence, IoT and cloud computing are crucial to this transformation.

Digitalization improves

The customer experience through personalization and efficient service.
Companies face challenges such as resistance to change and high initial costs in implementing digital transformation.
Well-planned strategies and constant monitoring are fundamental to the success of digital transformation.
The Role of Digital Transformation in Business Competitiveness
Digital transformation is essential to maintain the competitiveness of companies in today’s market. Integrating digital technologies into all areas of the business is no longer an option, but a necessity to survive and thrive.

Adaptation to Technological Changes
Companies need to adapt quickly to new technologies to avoid falling drop shadow behind. Enterprise mobility , for example, allows businesses to perform activities, interact and manage tasks more efficiently. This is crucial to keeping up with market developments and meeting customer demands.

Competitive Advantages of Digitalization

Digitalization offers several competitive advantages, such as increased operational efficiency, cost reduction, and improved decision-making. In addition, digital transformation helps attract and retain talent, as many professionals value innovation and a dynamic work environment.

Success Stories in Digital Transformation
Companies like Netflix and Magazine Luiza are examples of in these cases choosing the right channel successful digital transformation. Netflix, which started out sending DVDs, is now a global streaming platform. Magazine Luiza has seen its digital sales grow significantly, showing how adapting to new technologies can bring positive results.

Essential Tools and Technologies for Digital Transformation
Digital transformation is an ongoing and dynamic process , and for america email list businesses to adapt and thrive, it’s crucial to adopt the right tools and technologies. Let’s explore some of the key technologies that are driving this revolution.

October 20, 2024
Transform your SME with cyber resilience by following ENISA’s advice

The digital transformation of SMEs, so necessary to compete in digital markets, is underway. Digital commercial exchanges require security to be reliable. Therefore, to survive in these markets we must be prepar to overcome possible cyber incidents. On the one hand, we must take the necessary precautions to maintain the availability of the systems that support our activity and, on the other, those necessary to offer sufficient guarantees of integrity and confidentiality to buyers and suppliers. But this is not enough; we not only have to do everything necessary to prevent incidents and know how to react to them, but also to resist them and recover as quickly as possible, learn from mistakes and continue to offer the market our product or service.

In this article, we echo a joint publication

By ENISA , the European Union Agency for Cybersecurity, and the computer emergency response team for the European institutions, CERT-EU . Its title in English is Boosting your organization Cyber Resilience .

This publication, motivat by the continuous increase in the level of threat, consists of a list of good practices that all types of organizations are encourag to follow in a committ and systematic manner. They are confident that they will help to substantially improve the level of cybersecurity and increase resistance to possible attacks.

Do you dare to apply them?

Score one point for each of the ones you already follow and plan to complete the rest in less than six months.

Verify that remote access to our corporate services uses multi-factor authentication (MFA).
This includes VPNs , external corporate portals or extranets, or web-bas email access (e.g., Outlook on the web or Exchange Online). But beware, they recommend avoiding SMS and voice calls as a second factor to deliver one-time codes get a quote as much as possible, as they can be spoof. Instead, they encourage the use of spoof-resistant tokens , such as smart cards and FIDO2 ( Fast IDentity Online ) security keys, whenever possible.

Ensure that employees do not reuse passwords and encourage

Them to use multi-factor authentication (MFA) whenever possible (for example, on their social networks).
It is common for cybercriminals to break into our systems by carrying out attacks with stolen crentials , i.e. username and password, obtain from data leaks or leaks. This type of attack is possible because some users use the same crentials for different snbd host services, for example: email, social networks or to access the backend of the web portal. Therefore, we are remind that we should never reuse passwords . As a preventive measure, we can check if our passwords are in any known data breach and if so, change them immiately on all sites where they have been us. Whenever possible, it is recommend to use a password manager .

Check that all software is up to date

Priority should be given to updates that address known vulnerabilities, as these may already be being exploit. They recommend that this be part of a vulnerability management policy that includes an obligation to install high and critical severity adb directory patches as soon as possible. And do not forget to check that they have been fully appli, for example, if the system must be reboot after installation. They also encourage us to update, as regularly as possible, our personal home equipment: computers, smartphones, tablets, connect devices such as televisions, video game consoles and routers.
Monitor our networks and systems to prevent third-party access.

October 20, 2024
Security on the go! Protect your removable devices

Removable storage devices, such as USB flash drives, portable hard drives or memory cards, are another part of our daily lives, almost as essential as a computer or mobile phone, but at the same time so small and discreet that we do not pay them the level of attention and security they require. How many times have we heard someone ask for a USB or hard drive to be able to share a file, that latest report or a whole collection of materials for a colleague who has just join the project?

These types of practices can have undesirable consequences if we do not take the appropriate security measures, such as infecting the corporate network with some type of malware . This infection could be unintentional when sharing a USB between colleagues without knowing that it contains a malicious file, or it could be part of a deliberate attack against the company, such as in the case of gifts that connect to the network or warshipping . For this reason, those removable devices that are promotional or that we are not sure whose hands they have been through before, should not be us in the workplace under any circumstances, and much less ‘us’ in a corporate computer.

Each organization must have

Apolicy on the use of external storage devices , known to all employees, which indicates, among other things, whether their use is permitt or not, and if it is permitt, what type of information can or cannot be stor on them.

The main risks of using these devices are loss, access to the information contain by unauthoriz persons or infection by malware . Below we show a series of measures to avoid possible security incidents:

In the event that we are going

To store sensitive or confidential information on an external device, we must always use properly protect corporate hard drives and USB drives with the appropriate security measures, as establish in the policy for the use of external storage devices, encrypting the information, storing them in safe places and informing the IT department of any incident that may occur, such as theft or loss of the device.
We must take special care with the highly sensitive information that we handle in our organization, and add additional security freequently ask questions measures to prevent this information from being stolen or misappropriat, by blocking the USB ports on computers that contain this type of information.

If we use a personal device ( BYOD )

To store non-confidential information (for example a corporate presentation, manuals or instructions for a product or service to show to a client, etc.), for security reasons, we must have the authorization of the technical manager and apply the same snbd host protection measures establish in the organization for corporate devices, complying with the policies for the use of these mia (encryption, secure deletion , etc.).
Set periodic password changes for device access and control read and write permissions.
Perform frequent scans to detect any type of malware .
Register external devices us within the company by means of an inventory that includes an identifier for each one, periodically checking their physical location and content, and preventing unregister devices from connecting to any computer in the organization.

Whenever possible, verify that devices are secure and up

To date in a test environment.
Use solutions call DLP or Data Loss Prevention .
Train employees to ensure proper use of these devices. Prevention and common sense are the main keys to avoiding a security incident due to misuse.
Another aspect to which we must pay special attention is the elimination of the information contain in this type of device, since it is very common to adb directory use the operating system’s deletion commands to eliminate them without performing any additional action. However, it cannot be consider a form of secure deletion because the information is not completely eliminat, since with the appropriate tools it is possible to recover data from a formatt device or files after emptying the recycle bin.

October 20, 2024
The Fundamentals of Web Development: A Complete Guide for Beginners

Web development is an exciting and essential field in today’s digital world. With the growing demand for websites and apps, understanding the fundamentals of this field is crucial for anyone looking to break into the technology market. This comprehensive guide is designed to help beginners navigate the most important concepts and practices of web development, from its history and evolution to future trends.

Key Learnings

Understanding the difference between front-end and back-end is essential for any web developer.
Knowing the basic structure of an HTML document and how to style it with CSS is the first step to creating websites.
JavaScript is essential for making websites interactive and dynamic.
Security in back-end development is crucial to protect data and ensure the integrity of systems.
Keeping up to date with trends and new technologies is important to stand out in the market.
Introduction to Web Development
Web development is a fascinating and essential field in today’s digital world. Let’s explore image masking together the main aspects of this discipline. From its history to the technologies we use in our daily lives.

History and Evolution of Web Development

The history of web development began in the 1990s with the creation of the World Wide Web by Tim Berners-Lee. Since then, the web has evolved from simple static pages to complex, interactive applications . Today, we have a wide range of technologies and tools that make it possible to create amazing experiences on the internet.

Main Technologies Used
In web development, we use several technologies to create the answer is far from clear-cut and varies websites and applications. The main ones include:

HTML : The markup language that structures web content.
CSS : The style language that defines the appearance of websites.
JavaScript : The programming language that adds interactivity to pages.
In addition to these, we have frameworks and libraries such as america email list React, Angular and Vue.js, which facilitate the development of modern web applications.

October 20, 2024
True story: SIM swapping, from no coverage to no money in the bank

It was a Tuesday at 5:15, Alberto’s alarm clock rang. He had to go on a business trip because he is responsible for purchasing in a small company. After packing his laptop and cell phone into his backpack, essential work tools when traveling so much, he headed to the airport. In the taxi, his corporate phone lost coverage, and there was no data connection. He didn’t give it any more thought.

When he arrived at the airport, the situation was still the same, so he decided to use the Wi-Fi network available to customers at the airport, even though he knew that it is not advisable to connect to public networks without taking the necessary precautions.

When he logged on, Alberto’s phone

Began receiving notifications from the bank’s app about purchases and transfers made with his corporate card. Seeing all this, he reached for his wallet and began searching for his bank card. It was there, in its place.

– I have my bank card here, how is this possible? – Alberto asked himself.

Within minutes the boarding gate closed, Alberto was without coverage, and other people were making purchases in his name and with his money.

– I can’t catch this flight, I have to solve this somehow – he told himself

Before leaving the airport, he blocked the card from the bank’s app using the Wi-Fi connection. Even without coverage, Alberto decided to go to a branch of his bank to wait for an explanation of what had happened. When he arrived, he was told that all these transactions had been made via the Internet with his bank card.

– What about SMS verification for online payments? – he asked.

After that reflection he realizes one thing: he has no coverage, that is where the problem lies.

What happened?

Alberto decides to contact his telephone company to see what is happening with his phone. To his surprise, they tell him that he pricing tables has requested a duplicate card, so it is logical that the one in his phone is disabled.
–

What is going on here?

I have not requested a duplicate! I don’t understand anything – he says surprised.

Alberto has been a victim of SIM swapping . This technique consists of obtaining a duplicate SIM card by impersonating the owner. To do this, they first snbd host obtain the personal data they need. This way, the cybercriminal can carry out operations in our name that require verification via SMS, such as online purchases.

How could this happen?

The cybercriminal had obtained Alberto’s details (ID, address, card number, etc.) using social engineering techniques, and he had not even noticed. It happened a few days ago via an SMS he supposedly received from his bank . With this adb directory information, the attackers requested a duplicate SIM card from the telephone company. Once they had obtained it and inserted it into a mobile device, they had gained access to all of Alberto’s verification messages. In addition, they had his card details and were able to make purchases with it.

October 20, 2024
What is metadata and how to remove it

The concept of metadata refers to data that accompanies a file or document, describes it, and cannot be seen with the nak eye. For example, in the case of a photograph taken with a mobile phone, we will have, on the one hand, the content of the photograph (the 0s and 1s that make up the image), and on the other, the metadata, that is, the GPS coordinates where it was taken, the name of the camera, or whether the image has been it, among others.

Image with metadata

In the case of office documents creat with a text itor, spreadsheet or presentation, for example, the metadata generat by these programs usually consists of, among other things, the name of the author of the document, the internal path where the file was stor, the name of the organization and other similar fields with private or internal company information. Thus, when sending these files to clients and suppliers, if we do not delete this metadata first, we are providing extra information that we do not know how it can be us, if it falls into malicious hands.

If you want to test the information

You may be sharing from your company, follow this process. Choose a text document that you have sav on your work computer.

Right-click on it and choose “Properties”. In the window that opens, click on “Details” to see the metadata that recent works accompanies that document. The result will be similar to that shown in the following image:

View metadata recommend not using them

If you have done this test, you have probably realiz that you were sharing certain data that you had previously miss. If from now on you prefer to send all your documents clean of metadata, look for the tool that best suits each case from those we show you in the following examples.

Before you begin, keep in mind that although there are many websites on the Internet to remove metadata from files, we recommend snbd host not using them, since you will have to send or upload your documents with sensitive information to a third party (the owner of the page) and you do not know if they will treat them confidentially or if they will be us for other purposes.
Remove metadata from Microsoft Office documents (Word, Excel and PowerPoint)

Delete metadata in LibreOffice office documents

Remove metadata in PDF documents using Adobe Acrobat Professional

Remove metadata from images, videos and PDF documents with ExifTool

Now that you are aware of the information you may be sharing through metadata, there is no excuse for not implementing any of these methods and adb directory deleting them. Protect your information to protect your company.

Remember that you can contact us through INCIBE’s Cybersecurity Helpline (017) , the WhatsApp (900 116 117) and Telegram (@INCIBE017) instant messaging channels, or the contact form for companies , which you will find on our website. Experts in the field will resolve any online conflict relat to the use of technology and connect devices.

October 20, 2024
The 10 most commonly used attack vectors by cybercriminals

Viruses have been with us since computers began to be found on or under desks. A few decades ago, even before the Internet exist. In the beginning, they were clever demonstrations of program errors and spread via diskettes. Soon they began to be exploit for malicious purposes, causing data deletion, intrusion, system inoperability or service failure.

Computer systems and networks are now more complex, and the attack paths have become more diverse. Attacks arrive as email attachments, through human intermiaries, removable devices, via wireless connections, via WhatsApp. On websites, and also via our IT service providers, such as Kaseya software or SolarWinds .

Cybercriminals are constantly looking

For new ways to deliver their “malicious payload” or gain access. To our computers by taking advantage of human errors, configuration errors or system defects. These ways of reaching our systems are known in jargon as attack vectors . Let’s see which are the most common and what we can do to prevent cybercriminals from using them for their benefit and, almost always, to our detriment.

How do cybercriminals operate?

As you might expect, systems and networks ( hardware and software ) are not perfect. They may have security flaws or vulnerabilities about us that are well known in the circles frequent by cybercriminals, such as forums on the dark web . There, too, they can acquire specific developments to exploit them and launch their attacks.

They are also constantly and automatically scanning networks

For vulnerable (unpatch bugs) or misconfigur systems and unaware users who can serve as entry points. This, what can be attack, is known in the jargon as the attack surface , made up of the points on the perimeter of the device, network snbd host component, service, system or environment that can be us to gain entry, cause damage or extract data. And this includes users with their valuable access crentials.

As with any economy of scale, the greater the scope and chances of success of the attack, the greater the potential profits, so they will try to exploit widespread vulnerabilities. They will even try to physically break into our facilities or take advantage of internal employees, either by bribing them or simply tricking them into obtaining their access crentials – the key that opens the ‘doors’.

What are the most common attack vectors?

Considering that attack vectors are subject to change with technological advances and that cybercriminals could use several in each attack, these are currently the most common:

Email and instant messaging, for example phishing emails and SMS that impersonate organizations known to the recipient, such as banks, courier adb directory companies, the Tax Agency, our suppliers and customers, or our technical support, to trick you with various lures, into following links to fake websites where you will be ask to enter your crentials or download malicious attachments that install malware . Very often these are ransomware , that is, malware that blocks data in exchange for a ransom. In other cases, malware turns our devices into zombies at its service to launch attacks on third parties or for other unethical purposes.

October 20, 2024