Email is the most commonly used method by cybercriminals to try to breach the security of companies. Through phishing and social engineering, they sneak into the office every day hoping that you fall into their trap. These criminals have devised the best way to make these emails look as similar as possible to those you…
Affiliate location extension with a Google-curated Chain Location extension with a Google curated chain What’s a priority for the store marketing or traditional marketing team? What’s a recommendation when setting up a Performance Max for omnichannel goals campaign? Include all products from the local product inventory feed Segment products by availability and product type Include…
Cross-device behaviour, short-form content and shopping Your goal is to increase retention and loyalty for your brand. What type of Google video campaign should you use to achieve that goal? Product and brand consideration Brand awareness and reach Online sales Lead generation You want to reach people based on their interests using your Google video…
In this document, NTT DATA delves into the universe of business applications as a key element that defines the operability of a company. In this sense, application modernization inevitably leads to the modernization of the data ecosystem. NTT DATA offers a framework that covers the entire lifecycle of business processes. This way, when data applications…
In the era of artificial intelligence, Large Language Models (LLMs) have revolutionized several areas of knowledge and technology. These models are capable of understanding and generating text in an impressive way, bringing significant benefits and challenges. In this article, we explore the impact of LLMs in different sectors, their applications, limitations, ethical implications, and the…
Although there are still few initiatives that. Measure patient outcomes, especially quality of life, PROMs are already being introduc. Into the care process and integrated into the electronic clinical record. Some initiatives have already been develop. In Spain, and recently a pioneering project was carried out at a European level. One of the first in…
Driving value-based healthcare patient outcomes while controlling costs, seeking to provide the best possible quality of care in an efficient and equitable manner. In this context of digital transformation of healthcare systems, and specifically of healthcare, new tools are making a strong entrance: PROMs ( Patient Reported Outcome Measures) . These are forms that healthcare…
We live in an era where digital technologies are changing the way businesses operate. Digital transformation is no longer an option, but a necessity to remain competitive in the market. This article explores the importance of digital transformation in modern businesses, highlighting its advantages, essential tools, impact on customer experience, challenges, and strategies for successful…
The digital transformation of SMEs, so necessary to compete in digital markets, is underway. Digital commercial exchanges require security to be reliable. Therefore, to survive in these markets we must be prepar to overcome possible cyber incidents. On the one hand, we must take the necessary precautions to maintain the availability of the systems that…
Removable storage devices, such as USB flash drives, portable hard drives or memory cards, are another part of our daily lives, almost as essential as a computer or mobile phone, but at the same time so small and discreet that we do not pay them the level of attention and security they require. How many…
Web development is an exciting and essential field in today’s digital world. With the growing demand for websites and apps, understanding the fundamentals of this field is crucial for anyone looking to break into the technology market. This comprehensive guide is designed to help beginners navigate the most important concepts and practices of web development,…
It was a Tuesday at 5:15, Alberto’s alarm clock rang. He had to go on a business trip because he is responsible for purchasing in a small company. After packing his laptop and cell phone into his backpack, essential work tools when traveling so much, he headed to the airport. In the taxi, his corporate…