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Maybe you have thought about starting a corporate blog for your company. Or maybe you have already done so and you are immers in the world of Content Marketing . If this is your case, there are times when you will start writing looking for the greatest possible impact for your post, which means that, in the end, the message you want to convey does not have the notoriety you expect among your readers and social networks .

However, there are times when it is better to choose a specific audience and write for them, forgetting about the rest. In this way, the diffusion of your article can grow like you never imagin before. This is call Personaliz Content Marketing . This is how Oracle defin it in a project publish in its Marketing area. But what does this really mean?

Many companies opt for publishing B2B  business-to-business

content aim at other professional audiences, without really caring who reads it. That is where the difference in this way of doing Content Marketing lies. The important thing here is who you write for , focusing on a certain profile. Let’s take an example:

We are a company that makes chips for mobile phones and we have in mind a post about a new processor that we are going to launch on the market. In a corporate blog, a good topic would be the key features of this new product.

However, bas on this personaliz approach, we should write different posts where we could address terms such as profitability , possible agreements , offers or technical differences with respect to the processors already present in the image masking market. The objective would be to attract directors of large multinational telephone companies who might be interest in hiring our service due to the very attractive and different information that we have given them first hand.

This content would therefore give us more direct professional

visibility and would take us less time, as this strategy also allows us to use more technical and specific language. In addition, it would be a perfect tool for social networks such as Linkin , where our company, product or group pages would be one of the most suitable channels for disseminating this very particular content.

To do this, before writing this type of content, it is advisable to ask yourself a series of questions about demographic activate and set up google customer reviews in google merchant center aspects and attitudes of your target audience that will help you understand what type of audience you are dealing with and will give you clues about how you should approach your post with the idea of ​​personalizing your content . What would your position be aleart news within a company? What responsibilities do you face on a daily basis ? Or what information would you ne to make decisions? These could be some of these questions, always with the aim of investigating the most personal aspects of those you are addressing.

If you want to find out more about this Personaliz Content Marketing, here you can read the full content of this study, which includes a possible set of questions to ask before developing our digital content strategy .

11/11/2014 • 0 comments
You’ve read it ad nauseum over the last few years: in the kingdom of Google, content is king, so any marketing strategy that takes the web into account as an important communication channel – and which one doesn’t these days? – must pay special attention to content production. And that, almost without exception, will mean rolling up your sleeves and putting your hands to the keyboard to write a blog.

table of Contents
What is a blog?
Requirements for a good blog
The role of the blog in a Content Marketing strategy
The role of the blog in an Inbound Marketing strategy

But first, we ne to be clear about a number of concepts, as it is not enough to write for the sake of writing, but rather we must ensure that the blog becomes a reliable communication tool , with information that is interesting and relevant to the reader.

What is a blog?

According to the RAE a blog is a website that includes

as a personal diary of its author or authors, content of interest, updat frequently and often comment on by readers. And perhaps when the blog was born it was something like a logbook but, in our humble opinion, the RAE definition has become somewhat obsolete.

Nowadays, blogs go far beyond a mere diary; they have become a highly effective tool for obtaining business results . According to Hubspot , companies that have a blog generate 97% more inbound links to their website, so what company wouldn’t want to have one? In certain B2B sectors where the purchasing process is complex and requires a lot of information, the blog has become the perfect mium for attracting customers and providing them with the necessary information.

What requirements must a good blog have?
There are many blogs, but not all of them get the expect results. For a blog to be effective, it must meet a series of requirements:

Think about SEO: Although articles should not focus exclusively on SEO, it is important to take into account certain SEO recommendations so that the post is well position in search engines. To do this, it is advisable to assign a keyword to each article, take care of the title and the meta description , optimize the images and assign them an alt attribute, etc.
Diffusion: The mistake that many people make when writing a blog is that they write a post, publish it, and that’s the end of their work. Writing the background removal article is just as important as spreading it, because it’s no use writing it if no one reads it. To do this, you have to rely on social networks, forums, groups or other communities, third-party blogs, etc.
You may be interest in learning more about how to optimize your content with this post

Or you want to know how to write a blog in a sector as complex as the industrial one

The role of the blog in a Content Marketing strategy
More than a decade after its appearance, the blog is still the best platform for sharing quality content on the Internet and that is why any Content Marketing strategy worth its salt would be nak without it. It can be said that the blog is the starting point of content marketing , because thanks to it we can move through other channels such as social networks, SEO, etc.

For companies, blogs are the tool that best positions their brand in search engines, attracts users and leads them to their website. You only have to look at the numbers to understand the importance of blogs in a content marketing strategy. According to a study by Marketing Charts, 72% of companies think that creating relevant content is the most effective SEO tactic , and therefore, according to a study by the Content Marketing Institute , in 2017, 51% of companies will increase their budget for content marketing.

The blog in an Inbound Marketing strategy
The purpose of inbound marketing is to attract traffic to a website and capture leads from among these users, and as we have seen throughout this article, the blog is the perfect tool for this. As you probably already know, inbound marketing is what are the responsibilities of a specialist? vdivid into four stages (attraction, conversion, closing and loyalty) and the blog is essential in the first two, as it has the ability to channel traffic to a website and, if aleart news the content is good, convert readers into leads through a newsletter or a contact form.

Over the last few weeks we have had a lot of activity at CONNEXT , mainly due to the different events in which we have been participating. From the event for ICTs Internationalising Successfully , organis by IVACE International, to the Day of the Entrepreneur, in which we gave a workshop and participat in a round table. In short, there have been several opportunities to share experiences with companies from different sectors, in which we have seen that, as far as B2B is concern, the Internet is the most important channel.

This is the case in sectors such as technology, where the ne

for information and the different training of the profiles involv in the sales process make it necessary to have sufficient information material to satisfy the content nes of all those involv in the purchase of technological services . But it is also the clipping path case in other sectors such as energy or even agriculture, where the end customer of the products does not have a technical profile and does not know exactly what implications choosing one product or another will have for their company.

In this situation, fac with complex sales processes such as most interactions

between companies, content was reveal not only as a useful tool but also as the driving force of the company’s strategy , whether national or international. A great opportunity, without a doubt, for profiles more closely link to the itorial team, who can thus see the opportunity to carve out a new career path for themselves. This was one of the conclusions discuss at the round table Entrepreneurship in Journalism, where we shar the stage with different search query – what is it communication professionals.

But content is of little use if there are no suitable channels through which it can be distribut. Among these, obviously, the web is perhaps the aleart news most important. A suitable web page that allows all user interactions to be direct and channell towards the sales process. In the presentation Is my website ready for my international expansion? we analyse precisely some of the key points that can make a web page a powerful tool for corporate communication and marketing .

A series of meetings, in short, very necessary to keep in touch with companies and work with them in the search for the best solutions to get in touch with their future clients.