How to get to the first page of Yandex? This promote a website question worries many website owners. Promotion to the top of Yandex is a clear action plan that will help your website become more visible to the search engine. Of course, you can’t just get to the top – you need to carefully prepare the website and take into account many important points. We have put together a step-by-step instruction that will help you rise in search results and attract more visitors to the website.
1. Technical audit and optimization
Checking indexing and website availability
First of all, make sure that your site is indexed correctly by search engines. Check robots.txt and sitemap.xml for errors. Use services like Yandex.Webmaster to track the indexing status of pages.
It is also important that the site is accessible to search robots and users. Regularly monitor uptime and page loading speed. Optimize server response time and get rid of broken links.
Optimization of structure and navigation
A well-structured website is the key to convenience for visitors and high relevance for search engines. Distribute content into thematic sections and subsections, use clear URLs and breadcrumbs. Create an HTML sitemap to improve navigation.
Don’t forget about internal linking. Link relevant pages together using keywords in link anchors. But don’t overdo it — abusing interlinking can lead to sanctions from Yandex.
Speed up page loading
Loading speed directly affects the special database site’s position in search results. Optimize page “weight”, compress images and use caching. Minify CSS and JavaScript files, include them at the end of the page code.
Choose a reliable hosting with fast servers. If possible, use a CDN to speed up content loading. Regularly check the speed via PageSpeed Insights and make the necessary adjustments.
2. Working with content
Creation of a semantic core
The basis for competent promotion to the promote a website top of Yandex is a well-developed semantic core. Collect the maximum number of relevant key phrases, taking into account the frequency, competitiveness and seasonality of queries. Group the keys by intent and distribute them across the pages of the site.
To collect semantics, use services like Yandex.Wordstat, Key Collector, etc. Analyze the results for target queries, including competitors’ sites. Don’t be afraid to experiment and expand the semantic core during the promotion process.
Optimization of texts and meta tags
Create unique, useful and expert content that will be interesting to your audience. Optimize texts for key queries, but do not overspam. Watch out for nausea, academic nausea and watery text.
Work on meta tags – Title, Description, Keywords, H1-H6 headings. They should exactly match the page topic and include key phrases. Write catchy and informative headings that encourage clicking.
Speaking of formatting, structure your text by dividing it into paragraphs, lists, and tables. This will make it easier for users to perceive the information, and search engines will index it better. As they say, content is king, but presentation is queen.
Working with visual content
Don’t limit yourself to texts — add high- a guide to building trust and responsibility quality images, infographics, and videos to your site. Visual content not only improves behavioral factors, but also gives you the opportunity to take the top positions for queries in images and videos.
Optimize graphics before posting on the site. Use JPEG, PNG or WebP formats, compress the “weight” of files. Don’t forget about the Alt and Title attributes for images – they will help search robots index the pictures.
3. Improving commercial factors
If your goal is to promote an online store to sad life box the top of Yandex, you need to take into account a number of commercial ranking factors. Place up-to-date contact information, detailed delivery and payment information, customer reviews, certificates and licenses on the site.
Add order buttons, a shopping cart, filters, and an online consultant for user convenience. Optimize product cards by specifying prices, descriptions, and specifications. Use high-quality product photos and customer reviews.
