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  • Ways to protect your website

    In the world of sales, the term “green” is becoming increasingly popular. It is not only a buzzword, but also an approach aimed at creating long-term relationships with customers based on trust and respect.

    Green selling is about ethics, honesty, and adding value to the customer. In this article, we will look at effective techniques that will help you sell for high checks while maintaining trust and customer satisfaction.

    What is Green Selling?

    Green selling is an approach to sales that emphasizes creating mutually beneficial relationships with customers. This means that the salesperson strives not just to sell (palm off) a product or service, but to solve the customer’s pain (request), focusing on the value of the product/service.

    Green Selling Techniques

    1. Deep understanding of customer needs

    Effective sales begin with understanding the client’s needs and desires. For this, you can use active listening techniques and open-ended questions. Find out what the client is looking for, what problems they are trying to solve, what results they expect to receive.

    Example of open questions:

    • What are your main goals in choosing this product?
    • What is most important to you about this product/service?
    • What problems do you want to solve with this product/service?

    Customer focus is an important factor in customer loyalty and repeat sales.

    It is important to know and understand the needs of your target audience, to maintain contact with new people (subscribers) and existing customers.

    No talk about how cool you are and how cool your product is!

    We sell only from the position of customer value. If your product or service will really qualitatively influence/help the client to achieve the desired result.

    To understand the needs of your target audience well, interact with the marketing department, conduct a social survey, listen to your people and offer products/services specifically for their needs.

    P.S. Word of mouth has not been cancelled. Therefore, each loyal client is a plus to your authority + a free and very important channel for attracting new clients.

    2. Offer value, not just a product/service

    Tell how your product or service can improve your customer’s life, solve their problems, or help them achieve their goals.

    Example:

    • “Our service will help you automate next-gen mobile app routine processes and free yourself from the operating system.”
    • “Thanks to the “Sales Scripts” service, you can improve the efficiency of your managers and increase the conversion rate for closing deals.”

    services

    3. Build trust

    Trust is a key element of green selling. Be open and transparent with your customers. Answer all their questions honestly, even if it means admitting some limitations of your product or service.

    Example:

    • “This product won’t work if you nwhen snbd host usingeed feature X, but it does a great job of feature Y, which may be more important to you.”

    4. Use the SPIN technique

    The SPIN technique involves asking four types of questions:

    • C – situational questions
    • P – problematic
    • I  – implicational
    • H – guides

    This approach helps you gain a deeper undcomp usa cfo leted theerstanding of your customer’s situation and show how your product can help.

    Situational questions

    They help the sales manager understand the client’s context (why he wants this particular product, what is most important to him, etc.).

    Examples of situational questions:

    • Please tell me what interested you…?
    • Why this particular product?
    • What is most important to you? And others.

    Problematic issues

    They help to understand the client’s problem.

    Examples of questions:

    • Why this product?
    • What problems do you want to solve with this product?
    • How will the customer use this product?
    • What are the options for solving the problem?

    Implicational questions

    Additional questions that expand our understanding of what the client’s pain/problem/request is.

    Questions that are related to consequences. The client, answering implication questions, SELLS HIMSELF!

    Examples of questions:

    • What happens to the customer if he doesn’t use your product?
    • What will happen to his life if he does not purchase the product?

    Guides

    They give an understanding that not all is lost and your product can help the client solve his problem.

    For example: “How would your job change, how would these problems be solved?”

    5. Create exclusive offers

    Exclusive offers create a sense of uniqueness and urgency. These can be limited-time discounts, additional services, or bonuses for customers who make decisions quickly.

    Customers often make decisions based on how attractive an offer looks. That’s why it’s important to be able to create offers that motivate action. The Offer-Deadline-Call to Action technique will help with this.

  • Audit of the website’s link profile

    The main task of Google Search is to provide users with relevant information based on their queries and to bring the most relevant sites to the top of the results. And to achieve this, the search and ranking algorithms of sites need to be constantly optimized, improved and perfected. It is for this purpose that Google releases regular updates to its algorithms, which to one degree or another affect the positions of sites in search results. This is what we will talk about in more detail today.

    Google update – what is it

    An update is a renewal of algorithms and site ranking tools that search engines introduce to achieve maximum relevance in search results and reduce the number of “low-quality” sites or pages.

    Often, the deployment of the next update can have a significant impact on positions: some sites suddenly lose previously occupied lines in the search results, while others, on the contrary, quickly rise to the top. But why does this happen? And is the search results update really that important for Google?

    Why do search engines release updates?

    There are several key reasons why search engines release new updates regularly.

    • Improved search results: Updates help improve the relevance and accuracy of searches, providing users with more relevant and useful information based on their queries.
    • Fighting spam. Many updates are aimed at finding sites that use unethical methods to increase their rankings. For example, over-optimization or excessive use of keywords, or when optimizers use black SEO methods.
    • Adaptation to new trends. Changes in user behavior, new technologies and changes in the way information is consumed require search engines to adapt their algorithms accordingly to meet new requirements.
    • Security enhancements: Some iSO mobile app development updates are aimed at finding and eliminating vulnerabilities, protecting against malware and phishing sites.
    • Ensuring fairness. The search results update helps to some extent to prevent some sites from monopolizing search results, providing equal conditions for all web resources.

    But by and large, each update is aimed at providing a better user experience and increasing the level of trust in the search engine. Search engines themselves benefit from this, because in this way they attract more audience, which makes it possible to earn money on advertising and more.

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     How to track new updates

    To ensure that the next search results update does not come as a surprise to you and you can prepare for it, it is very important to know about it in advance. To do this, you can monitor the following resources:

    • Google Search Center, in which the company regularly publishes news about updates, as well as important information about changes in search algorithms.
    • AccountGoogle Search Centralwhen snbd host usingon X.com (formerly Twitter), where the company also posts information about new updates and shares tips on how to optimize sites for the changes.
    • Popular blogs and sites with news on SEO promotion. For example,Search Engine Roundtable, where you can also find useful information about the latest updates and the intricacies of optimizing web resources taking into account new requirements.

    To track how a particular search results update or link update has affected your site specifically, you can useGoogle Search Console. The service allows webmasters not only to monitor the positions of resources in search results, but also to receive notifications about identified problems, as well as recommendations for correcting them and improving the overall performance of the site.

    Features of Google updates

    Each update has certain goals. Some of thcomp usa cfo leted theem are quite global, others are relatively minor. We suggest considering some of their features, which will also help to better understand what an update is in principle and how it affects Google’s search results:

    • Frequency and scale. Google can release minor updates almost every day. They usually do not have a significant impact on search results. But each major update, which appears every few months, has a much greater impact.
    • Algorithmic changes. A search results update may change ranking algorithms, which directly affects the positions of sites in search results.
    • Focus on user experience. Almost every update is aimed at improving the user experience in one way or another. For example, updates related to mobile optimization, site security or page loading speed.
    • Improving content quality. Google strives to provide its users with high-quality and relevant content, so updates often include algorithms that determine its quality, uniqueness, and the expertise of its authors (for example, the EAT update: Expertise, Authoritativeness, Trustworthiness).
    • Fighting spam. Search engines regularly update their algorithms to fight spam and low-quality sites that try to manipulate search results. Google penalizes web resources that use unnatural links, cloaking, hidden texts, and the like.
    • Local updates: Some updates are specific to local search, such as those that affect results only in certain geographic regions.

    These features of Google updates clearly show how the company is actively working to improve its search engine to provide users with the best experience and meet their expectations as much as possible.

    Main types of updates

    There are several categories of such updates:

    • Ranking algorithm updates are some of the most global and significant, as they affect how sites are displayed in search results. For example, Core Updates, Helpful Content Update.
    • Spam/Quality updates are designed to better detect and combat spam and low-quality content in Google Search. Most of these updates are released 1-2 times a year, sometimes more often.
    • Local SERP updates impact local search results and Google My Business. They affect how local businesses are displayed and ranked.

    Mobile search updates, user experience (UX) updates, and others also impact search rankings. The frequency and impact of these may vary.

    Some of Google’s key updates

    Every year, Google rolls out several major core updates and even more minor updates that also affect the positions of sites in search results to some extent. The most significant updates of recent times include:

    • February 2024 Core Update — a major update aimed at improving the relevance and quality of search results. This update also included changes to ranking algorithms aimed at improving the understanding of context and user intent. In March, another core update was released, also quite large-scale.
    • May 2024 Spam Update — an update aimed at combating spam in search results and low-quality content. It increased the search engine’s requirements for the quality and usefulness of content. As a result, many sites that published insufficiently high-quality or unoriginal materials noticeably dropped in search results.
    • June 2024 Spam Update is another update aimed at combating spam, which essentially expands and complements the previous update.

    Now that Google is increasingly feeling the pressure from AI tools, the company is making more and more efforts to improve its own algorithms so as not to lose users. Accordingly, updates are starting to come out more often, and they have become more global.

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  • This indicator is fundamental in marketing

    Acquiring new customers has always been, and rightly so, one of the main objectives of companies. Yet, it is a complex process that must start from a basic assumption: customers contribute to the economic return of the company, but they also represent a direct cost known as Customer Acquisition Cost .

    This cost, often abbreviated with the acronym

    CAC, is one of the key metrics to consider and monitor, representing the financial investment necessary to convert a potential customer into an actual customer . After all, customers do not fall from the sky and their acquisition is generally the result of a mix of marketing activities aimed at presenting and communicating the values ​​of the brand, the characteristics of the product and the plus of the service in the best possible way.

    From SEO optimization of the website to the management of advertising campaigns, just to give a few examples, it is clear that every marketing effort requires significant resources that increase costs . But it can be worth it.

    From this point of view, the

    Customer Acquisition Cost is an essential KPI for planning the marketing budget and evaluating the effectiveness of the strategies adopted in attracting new customers. But what exactly is the Customer Acquisition Cost, how is it calculated and what are the strategies to optimize it?

    What is Customer Acquisition Cost or Customer Acquisition Cost
    Let’s start with the basics: Customer Acquisition Cost (CAC) represents the total cost incurred by a company to attract a new customer .

    Because it measures the investment needed

    To convert a potential customer into an actual customer . For companies, especially in the eCommerce sector, CAC is crucial to evaluate the profitability of customer relationships and to determine the return on investment (ROI) of each marketing campaign. As multilingual seo we will see shortly, to calculate this percentage it is necessary to consider all the expenses related to marketing, advertising, sales efforts and other resources used in the process of attracting and converting customers .

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    The centrality of Customer Acquisition Cost in the marketing snbd host  landscape has increased significantly thanks to web analytics , or the ability to precisely measure the performance of individual campaigns, monitoring and consequently optimizing the various indicators associated with the marketing strategies in place.

    In short, Customer Acquisition Cost refers to the financial usa lists investment required to transform a potential lead into a paying customer . CAC not only measures the efficiency of customer acquisition strategies, but also helps determine the percentage of revenue that a company must allocate to marketing investments to reach a desired number of customers.

    Customer Acquisition Cost is a key metric for both emerging companies developing a personalized marketing strategy and established companies looking to optimize their advertising investments .

     

  • Other methods to calculate the advertising budget

    Test, monitor and optimize your advertising budgetAnyone who is even slightly familiar with the world of advertising, and digital marketing in general, knows how constantly evolving everything is. What work yesterday may not be as effective tomorrow.

    This is why when it comes to online advertising it is essential to adopt a Test & Learn approach right from the start and constantly evaluate the performance of each channel to ristribute and reallocate the advertising budget bas on results and performance.

    On the other hand, there is no

    Single path to follow and the creatives themselves must be consider a temporary asset: testing them, modifying their copy and format is the only way to ensure you identify the message and the combination capable of obtaining the most interesting results depending on the audience and advertising platform.

    One of the most important things to do, therefore, is to constantly monitor campaigns with tools like Google Analytics and Looker Studio , just to name two, and constantly check the KPIs.

    One of the most important metrics to monitor

    When evaluating campaigns is ROAS , or Return on Advertising Spend, which compares the cost of running ads to the revenue they generate . For example, a campaign costing $100 that generated $300 in sales has a ROAS of 3 (300/100).

    But beware: as important as it is to calculate ROAS for campaigns that aim to increase sales, the same cannot be said for campaigns that focus instead on brand awareness.

    There are several methodologies for determining

    How much budget to allocate to advertising , and the one explored in this article is just one of the many options available. In fact, it is possible to adopt various approaches, or even a combination of them, to establish the advertising budget that best suits your needs. Among the most common methods are those focused on:

    Fixed Percentage : One of the simplest strategies is to allocate a domain migration seo fixed percentage of your turnover or revenue to advertising . This method provides a clear basis for calculation and can be easily adjusted based on changes in your company’s revenue, but overall it is still a rather conservative solution.

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    Competition : Analyzing your competitors’ advertising budgets is snbd host  another useful approach. Determining how much your competitors are spending can provide insight into how much to invest to compete effectively in the marketplace . This method can be especially useful in highly competitive industries, where it is important to stay on top of your competitors’ spending.

    Expect Results : Another method is to calculate the advertising budget usa lists bas on expect results.This approach is bas on a careful evaluation of past performance and future forecasts, allowing for more target planning.

     

  • In these cases choosing the right channel

    To effectively allocate your advertising budget and decide how to distribute it across channels, it is essential to estimate the size of your potential audience . Every digital advertising platform, whether it is Meta, TikTok or LinkedIn, provides tools to obtain these estimates and therefore access a vision of the potential reach of your campaigns.

    For example, Google provides specific

    tools to estimate the audience, such as the Keyword Planner, which allows you to evaluate the search volumes for certain keywords, and the Display Planner which offers an estimate of the potential audience reachable with an advertising campaign of this type.

    Of course, the best choice to maximize

    Opportunities would be to cover multiple channels, but this is not always possible due to budget issues.  becomes crucial , and the size of the potentially reachable audience could tip the scales towards one platform or another.

    At this point, you can move on to considering the CPM (Cost Per Thousand Impressions) of the sector, or the amount of money needed to reach the quota of one thousand views of the ad .

     

    Knowing the CPM, you can determine how much to invest to get a specific number of impressions (with which to generate a memory in the minds of users) and consequently quantify the budget needed to reach the desired audience. For example, if the CPM is €3, to buy 5,000 impressions you will need to spend €15. Similarly, for 100,000 impressions, the cost will be €300.

    Allocate your advertising budget

    Once the objectives of the marketing strategy have been defined, the buyer pagination optimization personas have been identified and the size of the potential audience has been assessed on the various channels, the next step is to allocate advertising resources. The choice of how to distribute the advertising budget depends strictly on the specific objective of the campaign.

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    Brand Awareness: If your goal is to increase brand awareness, it is snbd host  advisable to allocate a significant portion of your budget to channels with large audiences , such as Facebook, Instagram, and TikTok. These channels offer a wide reach and are ideal for generating visibility at scale.

    Lead generation: to focus on lead generation

    investing in platforms such usa lists as Meta Lead Ads, Google Ads and LinkedIn Ads can be highly effective. These tools allow you to collect qualified contacts and nurture potential customers through dedicated forms and targeted campaigns.
    Increase Sales: If your primary goal is to increase sales, it is strategic to launch conversion campaigns on Meta and Google . Using Google Performance Max and Google Search can help you reach ready-to-purchase users and optimize your campaigns to maximize conversions.

    It is clear that companies with historical data on their advertising activities have a certain advantage . Having previous data helps to have a detailed overview of the state of the art and to make more precise estimates for budget allocation. In all other cases, a good solution is always to start with small-scale tests . Running tests for a few months on various channels, even with limited budgets, allows you to establish benchmarks and gather useful information on what works.

    Once the testing phase is complete, or with historical data from your advertising profile available, it becomes easier to decide which channels to invest most or all of your advertising budget in.

  • The answer is far from clear-cut and varies

    Greater coverage : thanks to new algorithms, the growth in the number of contents and the increasingly commercial priorities of platforms and social media, organic (i.e. non-paid) content coverage has been in drastic decline for some time . Investing in advertising makes it possible to guarantee your promotional contents greater visibility and coverage.
    Targeted audience : Paid advertising not only allows you to reach a wider audience, but also allows you to precisely target the users most likely to convert . Advertising campaigns offer the possibility of segmenting the audience by taking into account factors such as demographics, consumption habits, interests and so on, and thus personalize the ads to increase their effectiveness.

    Experimentation and scalability :

    Testing different ads, different platforms and different audience segments allows you to identify the best performing solutions and reallocate the available budget depending on the results obtained as well as scale the activity, increasing the invested budget to consequently multiply the revenue.

    To determine your advertising budget,

    It is essential to start dns optimization with a key question: what are your marketing objectives?

    from company to company. Some companies might focus on increasing brand awareness , others on increasing sales, and still others, just to give a few examples, on generating leads .

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    Defining the ultimate goal of the marketing strategy is essential snbd host  to identify the Key Performance Indicators (KPIs) to monitor and to decide how to distribute the marketing budget , including the portion allocated to advertising.

    In short, objectives represent the essential starting point and significantly influence both the budget and the choice of channels. For example, a company that aims to increase sales should usa lists allocate a portion of the advertising budget to promoting special offers or discounts that encourage purchases.

    Define the target audience

    Once the objectives have been established, all that remains is to carry out an in-depth analysis of the buyer personas to better understand who the advertising activity should target . What do potential customers want? Which social networks and platforms do they use? What needs do they have and how can they be convinced of the quality of the product, service or brand?

    Even in this case, the definition of the advertising budget depends strictly on the answers to these basic questions. After all, it is only by knowing your target audience that it becomes possible to establish which channels make the most sense to invest in . There are several aspects to consider, starting from:

  • What is meant by advertising budget

    Accurately estimating how much budget to invest in advertising campaigns and distributing it optimally across channels can seem like a complex challenge.

    Each advertising channel has different costs, benefits and opportunities , with audiences that not only vary over time, but also based on the target market.

    Furthermore, there is no universal formula or single indicator that can help determine exactly the ideal advertising budget . In fact, each company has unique needs and specific objectives that influence how the budget should be allocated.
    In short, we could say that the most effective advertising budget is the one that supports the company’s long-term goals , integrates the overall marketing strategy and responds to business priorities .

    With that out of the way, how do you determine the right advertising budget?

    In this article, we’ll explore some basic rules for estimating how much budget to allocate to online advertising and how to divide it across channels to maximize results and achieve your goals.

    The advertising budget, or advertising budget , represents the sum of money that a company reserves for the paid promotion of its brand, products or services , in a specific period. This fixing mixed content errors budget covers a wide range of costs related to the creation and management of online advertising campaigns. In fact, it includes the expenses for the production of creative content, such as text and video ads, and the costs for any collaboration with specialized agencies.

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    In addition to these costs, the advertising

    Budget must also snbd host  cover the costs of distributing the ads on the chosen channels, such as Pay-per-Click (PPC, which we wrote about here ) or Cost per Thousand Impressions (CPM).

    Of course, each channel has its own peculiarities and associated costs, and usa lists choosing how to allocate your budget can make a difference in the success of your campaign.

    Establishing an advertising budget is therefore crucial for companies, as it allows them to carry out effective and long-term planning . This helps to avoid both spending too much without obtaining adequate results, and investing too little and not achieving the objectives set.

    Why invest in paid advertising

    Before moving on to understanding how to allocate the advertising budget, it is important for companies to be clear about the actual benefits of paid advertising .

    In reality, there are many reasons that should push companies to allocate a significant part of their marketing budget to advertising, but among the most important we can mention three:

  • Some tools (paid and free) for SEO copywriting

    О a specific period of time, allowing you to identify the best time to publish so-call“seasonal content”.To calculate the Customer Acquisition Cost, the first step is to determine the time interval you want to examine and calculate the total marketing and sales costs incurred in that time frame. At this point, all that remains is to count the new customers acquired in the period in question and divide the total costs by the number of new customers.

    People Also Ask : This section, present in the

    Google SERP, shows a series of questions relat to the search query enterby users. It is useful for identifying the most common questions and creating content that answers these questions.

    Relat Searches : Inside the SERP, Google suggests a list of. Keywords relat to the. О user’s search query, making it easier to delve deeper into the topic. These suggestions can be us to expand and diversify the site’s content.

    Autocomplete : When a user starts typing in the search box

    Google presents a drop-down list of frequently search terms. This tool is useful for discovering popular variations of your main keywords. and for better understanding user search intent.

    These advanc SEO copywriting tools offer a wide range of features for. Keyword research, competitor . О analysis, and website performance implementing json-ld monitoring.

    They allow you . О to identify the most effective keywords, analyze search trends, and optimize . О content to improve your search engine rankings.

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    In this article we have seen that behind

    SEO copywriting there snbd host  are many research activities, creativity and knowlge of both target users and the logic that governs search engines .

    Many entrepreneurs overlook the importance of quality content, creating usa lists sites that struggle to emerge in SERP and missing out on many opportunities due to poor visibility on . О the web. Having an attractively design site and a solid technical structure is important, but without valuable content it will be difficult to achieve the desird success .

    To improve the positioning of a website, it is essential . О to understand how search engines index pages, identify the appropriate keywords, and use effective. writing techniques to create well-written and optimiz content that engages and attracts users.

    In short, the CAC allows you to :

    Plan your budget , allocating resources and forecasting future expenses
    Optimize marketing and sales strategies by identifying the most effective methods and tools
    Analyze profitability by comparing customer acquisition costs with their Lifetime Value (which we will discuss shortly)
    The formula to calculate the Customer Acquisition Cost
    Calculating Customer Acquisition Cost may seem complex, but it is actually a fairly straightforward process. The basic formula is:

    In practice, this formula is divided into two main components:

    Total marketing and sales expenses : This includes advertising expenses across various media, salaries of the marketing and sales team or agency staff, costs of software and tools used, technical and content production costs, and so on.
    Number of new customers acquired : this is naturally the total number of customers that the company has managed to gain in a given period of time (a month, a quarter, a year, etc.)

     

     

  • This means that in SEO copywriting

    Keywords that respond to the same intent and relat or long-tail keywords can also be us to create the content outline and ensure that all user curiosities are answer. The result should in fact be a text organizinto main and secondary topics capable of simplifying reading and dealing with the topic from multiple points of view and perspectives.

    The role of the user-reader

    Good SEO copywriting must always consider the readability of the text . Will the audience be made up of hyper-specializ professionals in the sector or does the content aim to be read by the masses? Language that is too complicat or too simple can alienate readers and compromise their experience .

    it all depends on the user.Knowing their nes, interests and language is essential to be able to write truly effective content .

    To facilitate the readability of the text

    It is good practice to create clear titles to summarize the content of the paragraphs . It is known, in fact, that users tend to scan the contents before diving into reading (if they deem it necessary) and it is therefore important to use tags such as H1 (main title), H2, H3 and so on in a strategic way, to include the main keyword or a secondary one, to guide the reading experience of users.

    Always with a view to encouraging reading, it is possible to use setting up cloudflare for performance boost bullet points to organize information and make it more easily accessible, as well as using bold and italics to highlight specific sentences or words within the text.

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    SEO copywriting applied to multimedia content

    And who would have thought that SEO copywriting is not snbd host  limit to the text of the pages but also concerns multimia content such as images, videos and infographics ? Visual elements usa lists such as videos, graphs and infographics can greatly enrich a web page, making it more attractive and engaging for readers. Using these tools not only captures attention, but can also increase the time spent on the page and encourage users to share the content on their social profiles.

    In fact, multimedia elements can also be optimiz and, inde, they must be. Search engines analyze these elements and it is therefore very important to take care of them, using keywords within the file name and the alt tag attribute .

    The use of internal and outgoing links

    Integrating internal and outbound links into your content is an essential strategy in SEO copywriting.

    But why direct readers away from your page with these links?

    Pushing users to visit other web pages may seem counterintuitive, but outbound links can be a valuable tool to demonstrate to Google that you want to provide users with all the information they need to delve deeper into a given topic . After all, as we have seen, Google’s goal is to provide its users only with the answers that are most in line with their queries. Linking your content to authoritative external content significantly increases the credibility of your text .

     

  • How to Evaluate Keywords Like a Real SEO Copywriter

    To recap: Google’s Hummingbird update has chang the way the search engine interprets user queries, focusing more on search intent than on individual keywords. Instead of rewarding pages that repeat keywords, Google now favors pages that provide relevant and complete answers to user questions, and it is this awareness that guides the SEO copywriter when writing new content.

    When it comes to understanding what users are searching for, it’s helpful to know that there are different types of search intent:

    Navigational : The user is trying to reach a specific website

    Informational : The user wants to obtain information on a certain topic.
    Commercial : The user searches for details about products or services to evaluate a future purchase.
    Transactional : The user is ready to make a purchase.
    In addition to understanding search intent, there are other metrics to consider before choosing the most effective keywords. Examples include:

    Search Volume : This indicates how many times

    A keyword is search for on average each month . The higher the volume, the greater the traffic potential and competitiveness.
    Ranking Difficulty : measures how difficult it is to rank well in search results for a specific keyword considering the authority of the domains and pages already rank for that same keyword.

    To broaden the scope of your content and reach a larger and more structured data testing and validation qualifi audience, it is important to combine the main keyword with relat keywords and entities . Using keyword research tools, such as those mentioned above, you can get a complete and detail overview of relevant keywords.

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    By entering a main keyword into the search tools, you can snbd host  access a list of related long-tail keywords . Long-tail keywords are phrases composed of three or four words that.

    despite having a lower monthly search volume than their short-tail cousins, offer greater precision and less competition .

    In short, using long-tail keywords can reduce the overall volume usa lists of searches, but it allows you to attract a more targeted audience . Users who use these keywords are often more.

    Likely to take specific actions, such as making a purchase or signing up for a service, thus increasing the likelihood of conversion.

    After creating the list of the most strategically

    Interesting keywords depending on the objectives, it is time to analyze the pages that are already positioned in SERP for these keywords.

    Analyzing competitors is very simple: just enter the main keyword in the Google search bar and examine the first 10 results to understand what they have in common and hypothesize the reasons for their success.