How to Evaluate Keywords Like a Real SEO Copywriter
To recap: Google’s Hummingbird update has chang the way the search engine interprets user queries, focusing more on search intent than on individual keywords. Instead of rewarding pages that repeat keywords, Google now favors pages that provide relevant and complete answers to user questions, and it is this awareness that guides the SEO copywriter when writing new content.
When it comes to understanding what users are searching for, it’s helpful to know that there are different types of search intent:
Navigational : The user is trying to reach a specific website
Informational : The user wants to obtain information on a certain topic.
Commercial : The user searches for details about products or services to evaluate a future purchase.
Transactional : The user is ready to make a purchase.
In addition to understanding search intent, there are other metrics to consider before choosing the most effective keywords. Examples include:
Search Volume : This indicates how many times
A keyword is search for on average each month . The higher the volume, the greater the traffic potential and competitiveness.
Ranking Difficulty : measures how difficult it is to rank well in search results for a specific keyword considering the authority of the domains and pages already rank for that same keyword.
To broaden the scope of your content and reach a larger and more structured data testing and validation qualifi audience, it is important to combine the main keyword with relat keywords and entities . Using keyword research tools, such as those mentioned above, you can get a complete and detail overview of relevant keywords.
By entering a main keyword into the search tools, you can snbd host access a list of related long-tail keywords . Long-tail keywords are phrases composed of three or four words that.
despite having a lower monthly search volume than their short-tail cousins, offer greater precision and less competition .
In short, using long-tail keywords can reduce the overall volume usa lists of searches, but it allows you to attract a more targeted audience . Users who use these keywords are often more.
Likely to take specific actions, such as making a purchase or signing up for a service, thus increasing the likelihood of conversion.
After creating the list of the most strategically
Interesting keywords depending on the objectives, it is time to analyze the pages that are already positioned in SERP for these keywords.
Analyzing competitors is very simple: just enter the main keyword in the Google search bar and examine the first 10 results to understand what they have in common and hypothesize the reasons for their success.