It is one of the most active crowdfunding platforms in Europe and North America. Most of its campaigns have a social and charitable purpose, but it also includes a specific section for businesses .

GoFundMe works fairly intuitively: you just need to create an account, start a campaign, set a funding goal and spread the word about your project via email and social media to start accepting contributions. In Spain, GoFundMe charges a commission of 2.9% + €0.25 for each transaction made with a bank card or PayPal.

At the end of the campaign, all funds raise can be recovere, whether or not the establishe funding goal has been reache.

Visit GoFundMe

Kickstarter is a popular crowdfunding clipping path platform with a strong presence in the English-speaking world. Kickstarter is a website focuse on creative projects that has already funde more than 150,000 initiatives. It has more stringent rules than other microfinancing websites:

Funde with a 5% platform fee and a 3%-5% payment processing fee. If a project does not reach its funding goal within the expecte time frame, no fee is charge.

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Ulule

Ulule is one of the most famous we invest billions in research and development crowdfunding platforms in Europe. Founde in 2010, Ulule works on a rewards-base crowdfunding system, meaning that it is mandatory to offer a return to those who contribute to the project. It is mainly use for artistic and creative projects and has so far serve to finance 30,000 initiatives.

Ulule also works on an “all or nothing” basis: all the money must be raise, otherwise the project is deeme unrealisable and the money is returne to the backers.

In Spain, this platform charges a commission of 8.1% for payments by bank card and 5% for payments by bank transfer or check.

Cultivating relationships with your prospects –

Whether they are patrons or not – is especially important in this type of campaign, which is base on trust rather than on the value of the products or services quick signs offere. Communication is therefore of increase importance at all stages of the project.

First of all, potential patrons will want to know the story of your project in a clear way, without neglecting the human component, which will allow them to empathize with the idea. You should use storytelling techniques to make the message concise and clear. A good practice is to accompany the presentation with a short video.

After the initial presentation, efforts must continue. The marketing campaign must last for a certain period of time to establish contact with your potential investors and reach out to other people who are not yet aware of the project.

These are crowdfunding campaigns in which patrons crowdfunding are receive a non-monetary return as a reward for their contribution. In other words, they do not recover the money invested, but they do receive another type of reward.

Loan Crowdfunding

This is a type of crowdfunding in which the money that investors have contributed to the project is returned to investors, with or without interest. Debts incurred through crowdfunding campaigns differ from bank loans in their size: instead of signing a large loan with a single creditor, you turn to many small lenders who contribute smaller amounts of money. This way, the risk for them is also lower.

The fact that there is a monetary return basic image editing services does not necessarily mean that the interest of the patrons is less or less altruistic. In the vast majority of cases, they will lend their money because they identify with the project and want it to succeed. Therefore, cultivating relationships with investors is just as important in this type of crowdfunding as in the others.

Sometimes crowdfunding campaigns complement loans, and some banks promote this combination. For example, the Triodos Foundation has its own crowdfunding platform .

Investment Crowdfunding
Equity crowdfunding, also known as equity crowdfunding , is another type of micro-financing that has a material return. In this case, investors become owners These advances are already bolstering use of a small part of the company they are financing, receiving shares or becoming capital partners. When the business goes ahead, they will receive the corresponding profit distributions and will normally be able to participate in decision-making.

This type of crowdfunding is quite widespread in the Anglo-Saxon world, where there are specialized platforms such as Fundable .

Advantages and disadvantages of crowdfunding

Crowdfunding is a particular form of financing that has its advantages and disadvantages.

Strengths of crowdfunding
The main advantages of crowdfunding as a form of financing are the following:

Weaknesses of crowdfunding
Crowdfunding also has its limitations quick signs as a form of financing. Here are the main drawbacks of crowdfunding to finance a business:

Crowdfunding platforms to finance a business for entrepreneurs
The development of crowdfunding is linked to the Internet for obvious reasons: it is the most effective channel for reaching large numbers of people. Virtual platforms allow you to raise funds online for microfinancing campaigns. Here are three crowdfunding websites that you can use to finance a small business.

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Creating and keeping a corporate blog updated with posts is a key task in Content Marketing. And to do so, it is vital to know what to write about. However, sometimes you can find yourself without ideas when it comes to uploading new content.

To make this job a little easier, here is a list of the 6 most common types of posts for a blog. Some of them will only take a short time:

News : This includes your own news, current events within

the sector, the company’s own opinion on these topics, and also analysis of current business events. The important thing is to interpret and share original and rigorous content, which will benefit your company’s image.
Tips : These provide guidelines, suggestions or information on a certain topic. These can be known as tutorials, in which images and new, hierarchical shadow making content will make the difference. Natural language and good SEO management will also be key to attracting the attention of readers and search engines.
People : Who is behind your brand? This could be a topic in this section, where interviews and stories

From staff and management within your company become important

It will give a personal and approachable image.
Microposts : This type of content is aimed at information that is easy and quick to read. Lists and rankings are the stars of these audit of the website’s link profile posts, which are very popular on social media.
Audiovisual content : This is a growing trend. Sharing infographics , large images and videos can give more relevance to the corporate blog. In addition, it is perfect content to share on social networks.
Entertainment : The idea here is to attract aleart news attention and for the public to remember that post that made them laugh, taught them unknown facts within a certain business sector or that one that informed them in a simple and didactic way. It should always be adapted to the degree of formality that the company manages in its communication strategy.

The list makes it clear that original, rigorous and attractive posts have a future in digital communication and will boost the visibility of our business, where social networks will be the fundamental pillar of promotion.

Through the B2B Technology Marketing Community on Linkin, an interesting study has been coordinat on the state of Content Marketing among B2B companies . Some six hundr marketing managers from companies from different sectors focus on selling. To other companies participat in the preparation of the study. The results are relevant because they allow us to get a fairly significant idea of ​​what a B2B company is looking for when implementing. A content strategy. Perhaps the most significant result of the study is that more than half of the companies that work with content. Marketing expect to obtain a recurring source of commercial contacts thanks to it. Lead generation is behind the Content Marketing strategy of almost 60% of the companies survey. It is also relevant to note that the simple fact of putting. This strategy in writing contributes greatly to its fulfillment and, even more striking, to its effectiveness. No less than 85% of these companies consider that the content is effective or very effective for them.

Perception of the effectiveness of the content strategy

As for the type of content produc by companies in their strategy, articles on corporate blogs and messages distribut on social networks drop shadow account for almost two thirds of the total production. However, practical cases of their solutions and the preparation of white papers are also relevant and frequently produc materials.

most us content chartMost us content in the strategy

Interestingly, it is these ways to protect your website more complex contents that B2B companies outsource most frequently, trusting external aleart news providers to do both their writing and their design. Multimia content as well as the preparation of sector reports are other contents that are frequently commission from external providers. It is normal for providers to have a much greater production capacity when it comes to writing complex, extensive content or content focus on international markets. The content of The Content Marketing Report can be download here .