The short answer is “heck yes”—hence the 26 examples we’ve got comin’ for ya. That’s because B2B marketers face some unique challenges in getting new customers and growing their businesses:
B2B sales cycles can take forever.
Unlike B2C and other business formats, convincing potential B2B customers to buy is a long game. Gimmicks and viral trends rarely move the needle. When it comes to introducing folks to (and educating ‘em on) your solution, B2B businesses algeria whatsapp number data need to be sure each touch point moves prospects closer to converting.
Lead generation is the name o’ the game. B2B businesses need to attract and convert qualified prospects to fill their sales funnels. (And believe us: that doesn’t come easy). One of the best ways for marketers to get these qualified leads the best b2b landing page examples that convert is by exchanging valuable content (like an or a whitepaper) for visitors’ contact information. You need to be able to build and launch lead gen landing pages fast, without a developer.
With all that in mind, landing pages—
with their focus on that one singular call to action—are the best option for increasing the performance of your B2B marketing sad life box campaigns because they expedite the process of getting conversions.
QUICK TIP
Moving B2B prospects from one stage to the next takes more than just a fancy website. You need focused, specific pages that speak directly to where your visitors are in their buying journey.
With Unbounce, you can quickly create different pages for different goals—downloadable guides, webinar registrations, consultation bookings—all designed to capture qualified leads at exactly the right moment.
Find out how Unbounce helps B2B marketing teams.
B2B landing page best practices
Obviously, we all wanna create B2B landing pages that get more conversions. But what’s the gold standard? Here are some common attributes that all high-converting B2B landing pages have in common:
Strong hero image (and supporting imagery)
Context is everything. Visitors wanna know what your product or service looks like in practice, whether it’s a piece of fancy software or some sorta consulting program. Your landing page will be most impactful if you give some visual indication of how your offer works in your hero shot. (Bonus if you also make it easy for potential customers to visualize themselves enjoying the benefits.)
Focused call to action
The point of B2B landing pages is to get visitors to accept your call to action. Since your CTA is the main way you’ll be measuring your conversions, you gotta make sure it’s both easy to spot and compelling to read. The best move here is to remove secondary links that might distract your visitors or navigate them away from your B2B landing page before clickin’ on that CTA and converting. (That means site navigation, too).
Unique value proposition
What makes you different from the many other B2B businesses around that are offering the same service? Why should potential customers buy your product or service? That’s where your value proposition comes in. You can use the header and subheader on your B2B landing page to articulate exactly what sets your offer apart.
Tangible benefits (supported by features)
Talking about the benefits—the real, tangible value—of a product or service is the best way to persuade folks to act. People need to be able to imagine themselves enjoying the value your offer delivers. Of course, your audience also needs to know how your business provides that value (also known as the features), but they’re much more likely to convert if they understand the benefits they’ll get by clicking on that call to action button.