B2B products and services can be difficult to fully capture on a landing page—we know from experience. You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page.
But great B2B landing pages do exist.
And the most successful examples aren’t just pretty to look at—they also nail three super important principles. They…
Create an engaging experience that makes prospects acutely aware of the problem you solve.
Promote your offer clearly and simply.
Cleverly lead visitors through albania whatsapp number data consideration, towards conversion.
To help you better understand what goes into a high-converting B2B landing page, we’ve strapped on our marketing goggles and done a deep dive into some of the best B2B examples. Scroll through to see how these businesses are getting more leads with their pages, learn from their best marketing tactics, and find some inspiration for your next campaign.
Everything you need to know about B2B landing pages:
What is a B2B landing page?
Do landing pages work for B2B?
B2B landing page best practices
High-converting best B2B landing page examples
What is a B2B landing page?
Before we get into those sweet B2B landing brian p page examples, let’s first talk a little bit about what a B2B landing page even is.
A B2B landing page is a standalone, campaign-specific web page created for a single marketing or advertising campaign. Think of it this way: It’s sad life box where a potential B2B customer “lands” after they click on a link from one of your ads, emails, or social media posts. Get it?
Sending your B2B traffic to a landing page
is way more effective than sending folks to your website. That’s because landing pages are designed with just a single goal in mind: getting visitors to accept your call to action (or “CTA,” if you’re feelin’ cool). Your CTA is the goal of your whole campaign, whether it’s having your visitors fill out a contact form or schedule a product demo. A landing page is built to keep people entirely focused on your CTA, whereas websites give visitors the option to navigate around and get distracted by other stuff.
The result? Landing pages often get you more conversions than your website ever could.
Do landing pages work for B2B?
The short answer is “heck yes”—hence the 26 examples we’ve got comin’ for ya. That’s because B2B marketers face some unique challenges in getting new customers and growing their businesses:
B2B sales cycles can take forever. Unlike B2C and other business formats, convincing potential B2B customers to buy is a long game. Gimmicks and viral trends rarely move the needle. When it comes to introducing folks to (and educating ‘em on) your solution, B2B businesses need to be sure each touch point moves prospects closer to converting.
Lead generation is the name o’ the game. B2B businesses need to attract and convert qualified prospects to fill their sales funnels. (And believe us: that doesn’t come easy). One of the best ways for marketers to get these qualified leads is by exchanging valuable content (like an ebook or a whitepaper) for visitors’ contact information. You need to be able to build and launch lead gen landing pages fast, without a developer.
With all that in mind, landing pages—with their focus on that one singular call to action—are the best option for increasing the performance of your B2B marketing campaigns because they expedite the process of getting conversions.
QUICK TIP
Moving B2B prospects from one stage to the next takes more than just a fancy website. You need focused, specific pages that speak directly to where your visitors are in their buying journey.
With Unbounce, you can quickly create different pages for different goals—downloadable guides, webinar registrations, consultation bookings—all designed to capture qualified leads at exactly the right moment.
B2B landing page best practices
Obviously, we all wanna create B2B landing pages that get more conversions. But what’s the gold standard? Here are some common attributes that all high-converting B2B landing pages have in common: