Definition of focus marketing and precision marketing

Segmented Marketing is a marketing strategy that reaches out to different markets. It tailors marketing content, prices, or product services to meet specific customer groups of age. Gender, region, interest, occupation, consumption habits, etc. Eeds of different audiences. Precision Marketing is a more advanced form of focus marketing. Which can segment customers from customer groups to individuals, and use data analysis to provide personalized information, services, and experiences.

To put it simply, focus marketing sms services and precision marketing are all about delivering the “right content” to the “right people”, which can more effectively increase their purchase rate and loyalty. For example, health food may provide different nutritional products and discounts for seniors, 3C groups, women, and children, and differentiate marketing channels, including placing TV ads for the elderly and communicating with other groups on social media.

The opposite of focus marketing or precision marketing is “mass marketing”. The difference between the two is:

Why is focus marketing important? Focus Precision Marketing 3 Benefits

Focused marketing and precision marketing have many advantages for brands:

Focus marketing benefit 1: Accurate use of budget to increase ROI

Even though focus marketing may cost a higher marketing budget (because it must take into account multiple customer groups), compared to indiscriminate advertising, which is sometimes like throwing money into the sea, focus marketing spends money wisely and has higher precision. degree and efficiency, making every investment in marketing activities truly meaningful to the brand.

Focus marketing benefit 2: Improve transaction conversion rate

Research shows that 75% of consumers agree that they are more interested in purchasing products from brands that provide personalized experiences. Focus marketing can cater to different customer groups, increase consumers’ definition of data marketing
purchase intentions, and increase brand revenue. Brands can also use tools like MAAC to conduct focus marketing, select “high-potential purchasing audiences” and match product tags, and focus promotional messages on LINE official accounts to encourage members to click to purchase.

Focus marketing benefit 3: Cultivate customer loyalty

Cultivating customer relationships is like falling in love. Catering to the needs, preferences, and habits of the other party can win their heart. Focus marketing yeezy 350 boost v2s allows brands to communicate with specific groups and shorten the distance with customers. Long-term operation can gradually enhance customers’ trust and loyalty to the brand and increase customer lifetime value .

In addition, because focus marketing targets multiple audiences to meet diverse market needs, it can effectively expand the customer base, make the brand more competitive and well-known, and maintain the resilience to adapt to risk changes.