LINE OA (LINE official account) is the abbreviation of LINE official account. The previous alias was “LINE@”. The biggest difference between a LINE official account and a regular LINE account is that it can separate commercial use from private use. In terms of ID format, the official account will have an extra “@” at the beginning. When operating a brand and accumulating members and fans, it is recommended not to use a general account but to use LINE OA. Because LINE official accounts have more diverse functions, they can achieve better business results.

Registering a LINE OA account is sms promotional campaign very simple. Just go to the official LINE page to apply. But you may be unsure whether to apply for a “regular account” or a “certified account”. What is the difference between these two accounts? Let us continue to answer your questions.

 Plan type: LINE official account usage plan. How should merchants choose?

LINE OA Certification Grading

According to LINE official policy, LINE official accounts can be divided into three levels according to functions as shown below. LINE official corporate account (Green Shield) has the most complete and advanced functions, and is usually used by corporate brands that seriously operate LINE; the most basic LINE General Official Account (Gray Shield) has fewer functions, but does not require review. It can be activated.

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LINE OA message volume rating

In addition to differentiating LINE OA types according to functions and approval, another classification method is to divide them into high, medium and low usage plans according to the volume of messages sent. Whether it is Gray Shield, Blue Shield, or Green Shield, you can choose any of the low, medium, or high usage plans, but accordingly, there will be different prices and restrictions on the amount of messages sent.

3. Cost estimate: How much does a LINE official account cost? How to save money?

The cost of operating an official LINE account itself mainly depends on the volume of messages sent, rather than Gray Shield, Blue Shield or Green Shield. The reason is that Gray Shield accounts are completely free, and Blue Shield and Green Shield accounts that need to be reviewed only need to pay. Pay an annual fee definition of focus marketing and precision marketing ranging from a few hundred yuan to more than a thousand yuan. However, the main purpose of LINE is to send messages. Most LINE merchants also choose to use LINE to interact with customers in order to send messages. Therefore, LINE charges a monthly fee on top of the official account fee, and will adjust the charging plan in September 2023 to make the fee closer to the actual volume of messages sent.

LINE official account fees will be adjusted as follows in September 2023:

The above charging plan is only applicable to group messages or push messages sent by other LINE messaging API . In other words, there will be no charge for manually entering and sending messages one-to-one. This plan adjustment has increased the price for many LINE official account users, and the amount of free messages has also yeezy 350 boost v2s become smaller. However, for high-volume users who send messages between a few thousand and 20,000 messages, it may be cheaper. .

  • Extended reading: [2023] LINE official account fee plan, application comparison between the old and new systems! How should brands respond?

4. Function overview: Should I use LINE OA? See official LINE functions in one picture

The official LINE account has rich messaging and tracking functions, as well as many gadgets designed for interaction. In addition to LINE’s original back-end functions. LINE has many technology partners to further customize. LINE OA and develop plug-in systems and tools suitable for various industrial applications. The following are the 7 most popular features of LINE OA compiled by Crescendo Labs, LINE’s only gold-level technology partner:

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