Definition of data marketing
“Data marketing”, as the name suggests, is data-driven marketing. This article will take you to understand the role of data marketing in digital marketing. It will also delve into why marketing data analysis is important today and how companies should practice data marketing. Finally, it also helps you unlock the most important marketing data in the industry, allowing marketers to take away the latest data packages and digital tool trial experiences for free.
The difference between data marketing and digital marketing
Digital marketing refers to marketing activities conducted through digital means: such as placing Google ads, operating social media, using LINE official accounts to interact with friends, etc. After the popularity of smart phones, the use of the bulk sms master Internet and various digital channels has increased significantly. The biggest advantage of digital marketing compared to traditional marketing is that it can reach Internet users through online platforms, and can easily collect marketing data and track the effectiveness of marketing activities.
Dilemmas and trends of digital marketing
By definition, data marketing is only a part of digital marketing. Many brands or marketers believe that data analysis and collection are not necessary for digital marketing. A few years ago, digital marketing that lacked data might still be feasible. For example, if a brand randomly posted posts on fan pages without any data analysis, the results might be pretty good. This is because at that time, Internet users and usage were growing at a rapid pace, and a random post on social media could gain a lot of exposure and traffic.
However, Xue Jin, the founder of Crescendo Labs, pointed out the difficulties faced by digital marketing. In recent years, competition in digital advertising has intensified. As more and more brands compete for online space, not only has the exposure of unpaid posts decreased, but the effectiveness of paid advertising has also plummeted . This trend has increased the cost for brands to acquire new customers. Therefore, the topic that companies must think about is how to acquire customers at a lower cost , and how to increase customer lifetime value (LTV) , so that the brand can obtain more from each customer. Increased revenue. Regardless of the former or the latter, data is an indispensable part. In short, data marketing today is not just a part of digital marketing, it is an indispensable part .
Complete 3 steps of marketing data analysis: data collection, data integration, and data insights
Data collection: Which consumer data is more valuable?
Traditional marketing methods, such as TV marketing, offline advertising, etc., are difficult to quickly adjust marketing strategies and materials by collecting consumer feedback and behavioral data. One of the biggest basic introduction: what is line oa/line@? how to apply? benefits of digital marketing is that you can directly track the exposure, click-through rate, conversion rate, etc. of every advertisement, every message, every post through digital tools.
Many brands are already doing this, such as collecting third-party data through Google Analytics to understand users’ online activities. However, the Digital Times report pointed out that in the era of sharp decline in digital advertising dividends, “the cost of maintaining an old customer is 1/10 of the cost of acquiring a new customer”, and GA data is difficult to directly help brands improve customer lifetime value. If a brand hopes to gain a deeper and more comprehensive understanding of its existing customers, it is even more important to collect zero-party data and first-party data.
For example, Crescendo Labs’ comprehensive marketing platform MAAC allows brands to easily collect interaction data from LINE official accounts and consumers. Such first-party data can help brands gain in-depth understanding of consumer yeezy 350 boost v2s preferences, consumption habits, digital footprints, and more. Brands can also use the function of member interaction analysis to rank potential customers according to their loyalty and invest different marketing resources respectively. In addition, Crescendo Lab also compiles industry pulses into the latest marketing white paper, providing brands with more comprehensive insights.