Which could only push For products with high unit prices like cars, consumers will mostly go through steps such as collecting information, considering, comparing prices, and hesitating during their consumption journey. For example, for NISSAN, a new car often costs more than 600,000 yuan. How to use LINE to receive every precious traffic and accurately grasp the customer’s car purchase intention has become extremely important. NISSAN Digital Marketing Section Chief Lin Jiahua said: “After using the MAAC function of Crescendo Lab, we have a better grasp of our friends. One is label selection, and the other is grading: Crescendo helps us select the content of each activity. When selecting the audience, do a good job of preliminary screening; compar with before the LINE upgrade, all messages, now the communication is actually more accurate and effective.
Which is clearly shown in
The high accuracy of opening and clicking rates. Among the people, the opening rate is even as high as 50% to 60%!” See NISSAN’s complete case 86. LINE OA customer service case: 8more White Fungus Store #Customer Service Message Management Found in 2013, 8more is the first white fungus specialty store in Taiwan. It has outstanding results both free email database offline and online, and has accumulat 70,000 friends on the official LINE account. However, as the brand expands, the customer service messages receiv by LINE’s official account become more and more complex, and customer service staff are unable to prioritize messages in the background. On the other hand, customer service staff cannot quickly understand which marketing activities the customer has participat in, which products they have purchas, or which items they are interest in during the conversation.
As a result, they must spend
Time reviewing conversations or relat information, which affects the spe, accuracy, and quality of responses. 8more uses the Crescendo Labs conversational interactive platform CAAC to improve the efficiency of LINE OA message management by SNBD Host using the “search”, “pinning” and “categorization” functions. CAAC can also be integrat with MAAC to synchronize information between sales staff and customer service staff. For example, senior customer service Fang Ni mention that she often uses tags post by marketers in the background to quickly get to know customers during conversations, find entry points to communicate with customers and promote sales, and improve interactive experience and customer loyalty! 87. The latest select cases of LINE official account marketing management LINE’s official account management expert.