It’s incredibly common to see small online store owners get overly involved in the online component, leaving only the remnants of their attention for the What’s Dominant in real business and commerce. I recently received a letter from one of our good clients, and I can’t resist publishing a response here. I’d really like to hear your opinion, what would you do in this situation?
To preserve commercial information, I will not provide the store address and names, but the situation can be applied to almost any purchased business.
So, imagine the situation
You bought someone’s online store, with inventory singapore number for whatsapp balances worth several million rubles. Let it be an online clothing store of the famous brand “Cheburashka”, which is known to 80% of the female population. The cost is relatively small, the average bill is 5 thousand. The previous owner did not keep records as such, no one knows what exactly and in what quantities is in the improvised warehouse, the assortment on the site does not correspond to reality. We were surprised together how the previous owner sold! When an order came from the site or social networks, without any allegories.
So, you bought a business
A product audit was conducted, you needed to integrate the site with 1C. Just one step – and you can start selling from the site! But here’s where it all starts:
- In order to integrate the site with 1C, you need to update the CMS.
- Since the developer decided to update the CMS, together with the client they decided to change the design a little.
- Where there are design changes (design – including interface), there are also changes in structure.
- Where there is a change in structure, there is new functionality, filtering, and a change in page addresses.
We started the first negotiations
On the promotion strategy in August, and made sales plans there. We started working in November. Immediately after the start of work, the hosting provider disconnected SNBD Host the site for exceeding the load. And we had to move it to a dedicated server. Obviously, the process of promoting the site, work on increasing the conversion of the online store are also associated with making changes, discovery that something does not work as it should, the question began to arise – who is to blame, who will “fix”. Most of them can be attributed to the fact that it was simply not discussed with the previous developers, and quite logically, was not done.