Social media marketing is no longer an option for a brand or business to succeed online, it’s a necessity. With so many demographics active across social networks on a global scale, it’s where you want to be to engage, influence and convert. To see why, just look at these stats from Datareportal’s Global Social Media Statistics: There are over 5 billion active social media users—that’s 62% of the world’s population The average time spent every day on social media is 2 hours and 20 minutes YouTube has the greatest number of active users, followed by WhatsApp and Facebook People use an average number of 6.7 platforms each month These statistics just show the important role that social media has in people’s lives.
What are the benefits of having a social media strategy?
You may have run a successful social media campaign or got great engagement on your posted content. That one-off success is achievable. However, the difficult part of social media marketing is consistency. Do you understand why that campaign or post succeeded? Can you replicate it easily? It may be daunting to think about creating a social B2B Lead Generation Telemarketing media strategy, but it will provide your business with many tangible benefits. A direction for all your social media activities Improve brand awareness Offer social What makes a customer service and support Enhance targeting across audiences and platforms e.g.
What are the steps in building a successful social media strategy?
Now that you understand the basics of a social media strategy. Let’s get to the specific steps you need to take to create one. We’ll also highlight where to integrate your content strategy and engagement strategy into your overall social media activities to ensure all bases are covered. Here are 7 steps to creating a successful social media strategy. Set goals for your business It’s worth spending What makes a time on this stage as understanding. Defining your social media SNBD Host goals will determine the rest of your strategy. Think about what your business wants to achieve from social media and understand that marketing and business goals are different.