With so many AI tools out there, it’s no surprise that marketers are wondering which one is the best. While lots of AI tools are still in the early stages or evolving based on what they learn through interactions and prompts, there is one that stands out right now! Just to make sure, we asked our LinkedIn community of marketers to tell us what they were using and found most effective. By an overwhelming majority of 86%, people responded that Chat GPT was the frontrunner. While Chat GPT is on top for now, bear in mind that other AI tools will emerge and evolve. Plus it’s all about what you need to use the tool for. If it’s SEO or customer journey mapping, then look below to see what tools might suit better.
AI Tools for Digital Marketing
There are a number of great AI tools that can help enhance your digital marketing activities. The tool that’s ‘best’ for you depends on the company, industry, budget and goals. Here are some great all-in-one AI tools for digital marketing which will be followed by ones for specific functions. Sprout Social can handle a range of marketing functions—from social Telemarketing Lead Generation Services media and customer care to digital marketing and competitive intelligence (including sentiment analysis. Zippier uses AI to enhance and streamline a range of functions such as sales and customer success operations, content and video and PR and social media. HubSpot uses AI to conduct company research, build websites, draft prospecting emails, enhance data analysis and generate social media copy.
AI Tools for Audience Research
As a marketer, it’s crucial to understand the interests, needs and pain points of your audience. Without that, you’ll create content that doesn’t talk to the people you want to attract and engage. Here are some useful AI tools for audience research: Answer Socrates SNBD Host provides insights into the types of questions that people are searching about. Spark Toro is a powerful audience research tool that gathers data about potential customers. Google Trends helps you discover content that is currently resonating with audiences.