Social networks today are not just platforms for communication, but also a powerful tool for business promotion. And sooner or later, every entrepreneur faces the question: who to entrust this important task to – hire a specialist on staff or contact a company for promotion in social networks? Let’s figure out which option is more profitable and effective.

Hiring an SMM specialist on staff is not a cheap pleasure. In addition to the salary, you will have to pay taxes, social security contributions, vacations and sick leave. Plus, you will need to provide the employee with a workplace and equipment. But a good SMM specialist is not lying around on the road – you will have to try hard to find a smart specialist.

Besides, one person is unlikely to be an expert in all social networks at once. Most likely, you will have to hire separate specialists for each platform. And this is a completely different cost.

Working with a social media promotion company will cost less than hiring a full-time employee. You pay only for the result, not for working hours and bonuses. In addition, a good agency already has a team of professionals who have honed their skills on many projects.

Of course, one-time services of freelancers can cost even less. But this approach is fraught with risks – no one guarantees you the quality of work and compliance with deadlines. But with a serious agency you can sign a contract and be confident in the result.

Much depends on the qualifications of the employee you hire. If this is an experienced specialist who follows trends and is constantly learning – this is one conversation. He will be able to offer non-standard solutions and creative ideas for your business.

But where is the guarantee that you will  email list be lucky enough to find such a master of their craft? Unfortunately, there are many self-taught people on the market who have superficial knowledge. Understanding the candidate’s competencies during an interview can be difficult.

The professional agency has already selected the best specialists with extensive experience and strong cases. You do not need to waste time on searches and interviews – just choose a reliable company for promotion in social networks https://pro-dvizhenie.rf/соццепции .

In addition, SMM agencies usually specialize in specific niches and types of business. For example, someone promotes restaurants and cafes, and someone – online schools and infobusiness. You can choose a contractor who has already gained expertise in your field and knows all the nuances.

And finally, an agency is not one person, but a whole team of professionals of different profiles: strategists, targetologists, designers, copywriters, analysts. Together they will develop a comprehensive promotion strategy that will give the maximum result.

When working with a full-time employee, it is important to set tasks correctly and monitor their implementation. If you do not have experience in SMM, it will not be easy to do this. There is a risk that the specialist will work intuitively, without a clear plan and KPI.

You will have to regularly hold planning meetings, briefings, coordinate content plans and reports. And if the results of the promotion do not satisfy you, you will have to independently find out the reasons and make adjustments. Are you ready to take on these concerns?

A responsible social media promotion agency will take care of all the hassle of running your social networks. You simply set goals and approve a strategy, and then monitor the results using reports.

Of course, some involvement on your part will still be required. You will need to provide information about products, services, promotions. Sometimes – promptly coordinate texts and creatives. But the main work will be done by specialists.

Plus, large agencies usually have their own analytics sad life box  system that allows you to view key indicators for your project at any time. You will always be aware of the situation and will be able to quickly respond to any changes.

The SMM specialist on staff is responsible only for promotion in social networks. He is unlikely to show initiative and offer ideas for developing other promotion channels. At most, he will give some recommendations within his competence.

Also, a full-time specialist will not be able to here’s what you should do  attract additional resources if it is necessary to expand a campaign or launch a special project. He is limited by his knowledge and skills.