Web and content for B2B strategy

Over the last few weeks we have had a lot of activity at CONNEXT , mainly due to the different events in which we have been participating. From the event for ICTs Internationalising Successfully , organis by IVACE International, to the Day of the Entrepreneur, in which we gave a workshop and participat in a round table. In short, there have been several opportunities to share experiences with companies from different sectors, in which we have seen that, as far as B2B is concern, the Internet is the most important channel.

This is the case in sectors such as technology, where the ne

for information and the different training of the profiles involv in the sales process make it necessary to have sufficient information material to satisfy the content nes of all those involv in the purchase of technological services . But it is also the clipping path case in other sectors such as energy or even agriculture, where the end customer of the products does not have a technical profile and does not know exactly what implications choosing one product or another will have for their company.

In this situation, fac with complex sales processes such as most interactions

between companies, content was reveal not only as a useful tool but also as the driving force of the company’s strategy , whether national or international. A great opportunity, without a doubt, for profiles more closely link to the itorial team, who can thus see the opportunity to carve out a new career path for themselves. This was one of the conclusions discuss at the round table Entrepreneurship in Journalism, where we shar the stage with different search query – what is it communication professionals.

But content is of little use if there are no suitable channels through which it can be distribut. Among these, obviously, the web is perhaps the aleart news most important. A suitable web page that allows all user interactions to be direct and channell towards the sales process. In the presentation Is my website ready for my international expansion? we analyse precisely some of the key points that can make a web page a powerful tool for corporate communication and marketing .

A series of meetings, in short, very necessary to keep in touch with companies and work with them in the search for the best solutions to get in touch with their future clients.