Bottom line: While traditional copywriting focuses on the art of persuasion and engagement, SEO copywriting combines this skill with search engine optimization techniques. The result? Content that not only captivates and informs, but also stands out in search results, giving your domain more visibility online.
Being first isn’t everything, but it’s a great advantage!
But why is it so important to appear among the first results on Google or at least on the first page?
Positioning among the first results of the SERP (Search Engine Results Page) significantly increases the visibility of the website precisely when users are actively searching for a product, a service or an answer to their question. In short? Being at the top of the search results means capturing the attention of users.
A good ranking not only allows
You to get free and log file analysis targeted organic traffic , but also offers a great competitive advantage. organic result on Google captures about 31% of users’ clicks . Even more, positioning yourself among the first three results can guarantee about 55% of organic traffic for a given query, both from desktop and mobile.
Thanks to SEO copywriting it is possible to:
Attract qualified traffic : Users who arrive at a website business email address search through organic search are already interested in what is offered, increasing the likelihood of conversion.
Engage and build trust : Well-written and optimized content not only attracts visitors, but engages them and helps them trust the brand.
Convert visitors into customers : Good SEO copywriting alb directory guides the user to take an action, such as purchasing a product, signing up for a newsletter or requesting more information, thus turning them into customers.
What lies behind organic positioning
SEO-friendly copy has a big impact on your Google rankings. Here are some key factors to keep in mind to improve your indexing and rankings:
Domain Authority : This metric measures the credibility of the website based on the number and quality of external domains that link to the site . The more authoritative and relevant links that point to the site, the more authority it has in the eyes of Google, which will reward it with better organic rankings.
Page Authority : Similar to Domain Authority, but applied to individual pages. This metric takes into account the quality and quantity of links a specific page receives , which improves its SERP ranking.
Content : As we will see shortly, keywords are the heart of SEO copywriting. Using strategic keywords within quality content and meta tags means creating pages that can answer real user questions and be easily understood and digested by search engines.
Brand Awareness : How well-known and searched for is your brand online? Brand-related search volume , online mentions, and social media activity can all positively impact your site’s ranking.
Traffic data : On-page user behavior , such as CTR, time on page, and bounce rate, are important indicators. Pages that engage and retain users tend to rank higher.