To lose so that it is no

This technique is only useful when your site has duplication issues. Google doesn’t like multiple URLs with the same (or very similar) content, and when it believes something doesn’t add any new value, it marks it as duplicate.

In these cases, SEOs must eliminate this problem

We call this process “duplication.” We usually work with 301 or canonical tags so that Google chooses which URL to rank, leaving out of the equation those that caus the problem. In other words: we lose URLs and positioning opportunities.

With this variant, what we do is solve

The duplicate in another way: altering the band database content and keyword of the URLs that we were going  longer a duplicate but also provides a new traffic opportunity.

Consider your situation: do you have duplicates?

You already have the URL and it is index, so what if we take advantage of it? Did you have them but you already fix them with 301 and/or canonical ? What if we performance shares go back and evaluate if it would not have been better to specialize the content?

1.6 Reorientation

A formula similar to the previous one, but which applies to URLs that, despite being index and not having duplication problems, do not bring you much traffic.

Someone made a mistake when choosing

The keyword to rank for (or maybe they didn’t even think about SEO) and optimiz the content towards terms that no one searches for or where it is impossible to achieve good rankings due to the competition or your limitations.

A few variations in content will give us

The possibility of taking advantage of these URLs and usa data content to position something useful by reorienting its keywords . In this case we will not create new URLs, what we will do is to make better use of those that are not working in SEO.