Deep Dive Questions : SGE offers suggestions for related topics, allowing users to delve deeper into their research. With its AI-powered capabilities, SGE “remembers” the context of the initial search, accurately answering subsequent questions.
Creativity : users’ creativity. For example, you can use SGE to generate images based on descriptions or to search for creative inspiration .
Paid Ads : As far as we can see today
Ads are still present and distinguished from organic results by a dedicated label . However, it seems that when there is an AI-generated result, the number of ads tends to be lower than in traditional SERPs.
How Google SGE Will Impact Online Shopping
Google SGE looks set to become a valuable ally for those who perform specific searches, especially in the online shopping and local search sectors. But what does it actually mean?
According to Google, “ With generative
AI in search, we can help you understand the full picture when you shop, making even the most complex and thoughtful purchasing decisions faster and much easier .”
This means, in concrete terms, that when a user shopify speed optimization searches for a product, Google SGE AI is able to create a detailed overview that summarizes all the key factors to consider before making a purchase : from the product description to the most up-to-date reviews , from user ratings to prices and images . All of this, of course, with the aim of helping users make informed choices in less time.
This feature is based on the Google Shopping Graph , a vast database that collects information about products, brands, sellers and reviews. Thanks to company email address lookup this network of data, Google SGE can provide a complete overview, making the research and purchase process more efficient and personalized, providing potential aleart news consumers exactly what they need without having to go through multiple sites and reviews.
Google AI Response Example with SGE
How to prepare for change?
At this point, there are still a lot of unknowns about exactly how Google’s Search Generative Experience will work and what factors will determine whether a particular website will be included in the AI-generated snapshot. We don’t know for sure how many times a specific website appears in this snapshot or how many clicks it receives. That’s why, rather than focusing on these still-murky aspects, it’s helpful to consider what we already know.