Meta saw this as an opportunity to create a platform for those looking for an alternative to Twitter, especially Instagram users.
At the same time, Facebook and Instagram are actively advertising their new product (Threads), pouring their audience into it.
But let’s look at it from another angle – can
Threads really be a powerful tool for promoting business websites?
In this article, we’ll l phone number library ook at Threads’ potential, its key features, and how entrepreneurs and marketers can use the platform to build and promote their personal brand or business. But is the new platform worth investing time and effort into? Let’s find out!
Threads Audience
Threads is a young platform and its audience is still forming, but it is already possible to identify key demographic groups.
threads audience demographic site2b 1024×1020 Threads for business promotion
Age: The bulk of Threads users belong to the
Gen Z generation. About 28% of users are in the 15-23 age group, and another 16% are young people ag 18-25. This makes Threads an attractive platform for brands targeting a younger audience. Among users over 45, the share is quite low – about 2-3%.
Gender: The platform attracts more men than women. 68% of users are men, while 32% are women. This can influence content choices and engagement strategies, especially for brands targeting a male audience.
Regions: The largest portion of Threads bagaimana untuk memindahkan domain users are in countries such as India, Brazil, and the Unit States. India ranks first with 33% of total downloads, follow by Brazil with 22%, and the Unit States with 16%. These regions are key markets for brands looking to reach a broad international audience.
Activity: Despite its early explosive popularity, user activity on the platform has declin. Today, users spend an average of about 3 ar numbers minutes a day on Threads, significantly less than competing platforms like Twitter (now X), where users spend about 31 minutes a day.
For brands that want to effectively engage with this audience, it is important to consider demographics and adapt their marketing strategies to meet the interests and nes of young people and users in developing countries.