One of the basic rules of marketing is to know your target audience. It is with the creation of a client portrait that the development of a strategy for effective sales begins.

Daily rent is no exception. When preparing an apartment, packing it, setting prices, we always focus on the consumer. So how do we understand what our audience wants and how to find it? We will analyze it in this article.

We study the location

First of all, analyze your netherlands telegram data  location for points of attraction. Business centers, medical institutions, educational institutions, attractions, or maybe even shopping centers?

I recommend selecting a location at a maximum distance of a couple of kilometers. Although there are such points of attraction that can only be reached by car, and nevertheless they affect the object.

What questions should you ask yourself when analyzing a location:

1. What organizations are located nearby, do they have branches in other cities?

2. Are there any federal and regional medical centers nearby?

3. What educational institutions and advanced training centers are located in your location?

4. Are there exhibition complexes and congress halls nearby?

5. What tourist attractions are located nearby?

6. Perhaps the special feature of your property is its proximity to transport hubs?

After answering the questions, think about what exactly is important for a guest who comes to your city and your area.

We create a guest portrait

Prepare a collective Khardiata ndoye director de marketing  image of your guest – who is he? To complete the picture, you can even think about his style of clothing, occupation and behavior.

It is better to write down 3-4 portraits of a potential guest, highlighting what is important for a particular category of clients.

To create a guest profile, we ask the following questions:

1. What is the approximate age of the audience?

2. Type of guest: couples, business travelers, travelers, people coming to your location for a specific purpose?

3. How exactly does the guest make a decision?

4. What is important to him botswana business directory  when choosing and what is key? Price, content, proximity to the destination, etc.

Try to describe the portrait in as much detail as possible to make it easier to prepare the apartment for rent. This way, you will be able to develop not only an effective sales funnel, but also find an individual approach to each guest.

Examples from practice

In my practice, I worked with apartments located near a large medical center. People from all over Russia came there to improve their health or cure a serious illness. Therefore, a barrier-free environment, a bathtub rather than a shower stall, and separate sleeping places for accompanying persons in addition to the main one were extremely important for the guests.

And for business tourists traveling with colleagues, separate sleeping places are important, even in a studio. Remember also about preparing closing documents, and also that some work on EDI (electronic document management).

For guests arriving with a large family, high chairs for feeding, the possibility of placing children in a separate room, the presence of children’s beds, toys or even a separate corner to occupy the little fidget are important.

Use the principle of “know your customer” and then sales will work for a long time. This is the basis, thanks to which it will be much easier for you to build a marketing strategy and develop effectively.