The answer is far from clear-cut and varies
Greater coverage : thanks to new algorithms, the growth in the number of contents and the increasingly commercial priorities of platforms and social media, organic (i.e. non-paid) content coverage has been in drastic decline for some time . Investing in advertising makes it possible to guarantee your promotional contents greater visibility and coverage.
Targeted audience : Paid advertising not only allows you to reach a wider audience, but also allows you to precisely target the users most likely to convert . Advertising campaigns offer the possibility of segmenting the audience by taking into account factors such as demographics, consumption habits, interests and so on, and thus personalize the ads to increase their effectiveness.
Experimentation and scalability :
Testing different ads, different platforms and different audience segments allows you to identify the best performing solutions and reallocate the available budget depending on the results obtained as well as scale the activity, increasing the invested budget to consequently multiply the revenue.
To determine your advertising budget,
It is essential to start dns optimization with a key question: what are your marketing objectives?
from company to company. Some companies might focus on increasing brand awareness , others on increasing sales, and still others, just to give a few examples, on generating leads .
Defining the ultimate goal of the marketing strategy is essential snbd host to identify the Key Performance Indicators (KPIs) to monitor and to decide how to distribute the marketing budget , including the portion allocated to advertising.
In short, objectives represent the essential starting point and significantly influence both the budget and the choice of channels. For example, a company that aims to increase sales should usa lists allocate a portion of the advertising budget to promoting special offers or discounts that encourage purchases.
Define the target audience
Once the objectives have been established, all that remains is to carry out an in-depth analysis of the buyer personas to better understand who the advertising activity should target . What do potential customers want? Which social networks and platforms do they use? What needs do they have and how can they be convinced of the quality of the product, service or brand?
Even in this case, the definition of the advertising budget depends strictly on the answers to these basic questions. After all, it is only by knowing your target audience that it becomes possible to establish which channels make the most sense to invest in . There are several aspects to consider, starting from: