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  • This indicator is fundamental in marketing

    Acquiring new customers has always been, and rightly so, one of the main objectives of companies. Yet, it is a complex process that must start from a basic assumption: customers contribute to the economic return of the company, but they also represent a direct cost known as Customer Acquisition Cost .

    This cost, often abbreviated with the acronym

    CAC, is one of the key metrics to consider and monitor, representing the financial investment necessary to convert a potential customer into an actual customer . After all, customers do not fall from the sky and their acquisition is generally the result of a mix of marketing activities aimed at presenting and communicating the values ​​of the brand, the characteristics of the product and the plus of the service in the best possible way.

    From SEO optimization of the website to the management of advertising campaigns, just to give a few examples, it is clear that every marketing effort requires significant resources that increase costs . But it can be worth it.

    From this point of view, the

    Customer Acquisition Cost is an essential KPI for planning the marketing budget and evaluating the effectiveness of the strategies adopted in attracting new customers. But what exactly is the Customer Acquisition Cost, how is it calculated and what are the strategies to optimize it?

    What is Customer Acquisition Cost or Customer Acquisition Cost
    Let’s start with the basics: Customer Acquisition Cost (CAC) represents the total cost incurred by a company to attract a new customer .

    Because it measures the investment needed

    To convert a potential customer into an actual customer . For companies, especially in the eCommerce sector, CAC is crucial to evaluate the profitability of customer relationships and to determine the return on investment (ROI) of each marketing campaign. As multilingual seo we will see shortly, to calculate this percentage it is necessary to consider all the expenses related to marketing, advertising, sales efforts and other resources used in the process of attracting and converting customers .

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    The centrality of Customer Acquisition Cost in the marketing snbd host  landscape has increased significantly thanks to web analytics , or the ability to precisely measure the performance of individual campaigns, monitoring and consequently optimizing the various indicators associated with the marketing strategies in place.

    In short, Customer Acquisition Cost refers to the financial usa lists investment required to transform a potential lead into a paying customer . CAC not only measures the efficiency of customer acquisition strategies, but also helps determine the percentage of revenue that a company must allocate to marketing investments to reach a desired number of customers.

    Customer Acquisition Cost is a key metric for both emerging companies developing a personalized marketing strategy and established companies looking to optimize their advertising investments .

     

  • Other methods to calculate the advertising budget

    Test, monitor and optimize your advertising budgetAnyone who is even slightly familiar with the world of advertising, and digital marketing in general, knows how constantly evolving everything is. What work yesterday may not be as effective tomorrow.

    This is why when it comes to online advertising it is essential to adopt a Test & Learn approach right from the start and constantly evaluate the performance of each channel to ristribute and reallocate the advertising budget bas on results and performance.

    On the other hand, there is no

    Single path to follow and the creatives themselves must be consider a temporary asset: testing them, modifying their copy and format is the only way to ensure you identify the message and the combination capable of obtaining the most interesting results depending on the audience and advertising platform.

    One of the most important things to do, therefore, is to constantly monitor campaigns with tools like Google Analytics and Looker Studio , just to name two, and constantly check the KPIs.

    One of the most important metrics to monitor

    When evaluating campaigns is ROAS , or Return on Advertising Spend, which compares the cost of running ads to the revenue they generate . For example, a campaign costing $100 that generated $300 in sales has a ROAS of 3 (300/100).

    But beware: as important as it is to calculate ROAS for campaigns that aim to increase sales, the same cannot be said for campaigns that focus instead on brand awareness.

    There are several methodologies for determining

    How much budget to allocate to advertising , and the one explored in this article is just one of the many options available. In fact, it is possible to adopt various approaches, or even a combination of them, to establish the advertising budget that best suits your needs. Among the most common methods are those focused on:

    Fixed Percentage : One of the simplest strategies is to allocate a domain migration seo fixed percentage of your turnover or revenue to advertising . This method provides a clear basis for calculation and can be easily adjusted based on changes in your company’s revenue, but overall it is still a rather conservative solution.

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    Competition : Analyzing your competitors’ advertising budgets is snbd host  another useful approach. Determining how much your competitors are spending can provide insight into how much to invest to compete effectively in the marketplace . This method can be especially useful in highly competitive industries, where it is important to stay on top of your competitors’ spending.

    Expect Results : Another method is to calculate the advertising budget usa lists bas on expect results.This approach is bas on a careful evaluation of past performance and future forecasts, allowing for more target planning.

     

  • In these cases choosing the right channel

    To effectively allocate your advertising budget and decide how to distribute it across channels, it is essential to estimate the size of your potential audience . Every digital advertising platform, whether it is Meta, TikTok or LinkedIn, provides tools to obtain these estimates and therefore access a vision of the potential reach of your campaigns.

    For example, Google provides specific

    tools to estimate the audience, such as the Keyword Planner, which allows you to evaluate the search volumes for certain keywords, and the Display Planner which offers an estimate of the potential audience reachable with an advertising campaign of this type.

    Of course, the best choice to maximize

    Opportunities would be to cover multiple channels, but this is not always possible due to budget issues.  becomes crucial , and the size of the potentially reachable audience could tip the scales towards one platform or another.

    At this point, you can move on to considering the CPM (Cost Per Thousand Impressions) of the sector, or the amount of money needed to reach the quota of one thousand views of the ad .

     

    Knowing the CPM, you can determine how much to invest to get a specific number of impressions (with which to generate a memory in the minds of users) and consequently quantify the budget needed to reach the desired audience. For example, if the CPM is €3, to buy 5,000 impressions you will need to spend €15. Similarly, for 100,000 impressions, the cost will be €300.

    Allocate your advertising budget

    Once the objectives of the marketing strategy have been defined, the buyer pagination optimization personas have been identified and the size of the potential audience has been assessed on the various channels, the next step is to allocate advertising resources. The choice of how to distribute the advertising budget depends strictly on the specific objective of the campaign.

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    Brand Awareness: If your goal is to increase brand awareness, it is snbd host  advisable to allocate a significant portion of your budget to channels with large audiences , such as Facebook, Instagram, and TikTok. These channels offer a wide reach and are ideal for generating visibility at scale.

    Lead generation: to focus on lead generation

    investing in platforms such usa lists as Meta Lead Ads, Google Ads and LinkedIn Ads can be highly effective. These tools allow you to collect qualified contacts and nurture potential customers through dedicated forms and targeted campaigns.
    Increase Sales: If your primary goal is to increase sales, it is strategic to launch conversion campaigns on Meta and Google . Using Google Performance Max and Google Search can help you reach ready-to-purchase users and optimize your campaigns to maximize conversions.

    It is clear that companies with historical data on their advertising activities have a certain advantage . Having previous data helps to have a detailed overview of the state of the art and to make more precise estimates for budget allocation. In all other cases, a good solution is always to start with small-scale tests . Running tests for a few months on various channels, even with limited budgets, allows you to establish benchmarks and gather useful information on what works.

    Once the testing phase is complete, or with historical data from your advertising profile available, it becomes easier to decide which channels to invest most or all of your advertising budget in.

  • The answer is far from clear-cut and varies

    Greater coverage : thanks to new algorithms, the growth in the number of contents and the increasingly commercial priorities of platforms and social media, organic (i.e. non-paid) content coverage has been in drastic decline for some time . Investing in advertising makes it possible to guarantee your promotional contents greater visibility and coverage.
    Targeted audience : Paid advertising not only allows you to reach a wider audience, but also allows you to precisely target the users most likely to convert . Advertising campaigns offer the possibility of segmenting the audience by taking into account factors such as demographics, consumption habits, interests and so on, and thus personalize the ads to increase their effectiveness.

    Experimentation and scalability :

    Testing different ads, different platforms and different audience segments allows you to identify the best performing solutions and reallocate the available budget depending on the results obtained as well as scale the activity, increasing the invested budget to consequently multiply the revenue.

    To determine your advertising budget,

    It is essential to start dns optimization with a key question: what are your marketing objectives?

    from company to company. Some companies might focus on increasing brand awareness , others on increasing sales, and still others, just to give a few examples, on generating leads .

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    Defining the ultimate goal of the marketing strategy is essential snbd host  to identify the Key Performance Indicators (KPIs) to monitor and to decide how to distribute the marketing budget , including the portion allocated to advertising.

    In short, objectives represent the essential starting point and significantly influence both the budget and the choice of channels. For example, a company that aims to increase sales should usa lists allocate a portion of the advertising budget to promoting special offers or discounts that encourage purchases.

    Define the target audience

    Once the objectives have been established, all that remains is to carry out an in-depth analysis of the buyer personas to better understand who the advertising activity should target . What do potential customers want? Which social networks and platforms do they use? What needs do they have and how can they be convinced of the quality of the product, service or brand?

    Even in this case, the definition of the advertising budget depends strictly on the answers to these basic questions. After all, it is only by knowing your target audience that it becomes possible to establish which channels make the most sense to invest in . There are several aspects to consider, starting from:

  • What is meant by advertising budget

    Accurately estimating how much budget to invest in advertising campaigns and distributing it optimally across channels can seem like a complex challenge.

    Each advertising channel has different costs, benefits and opportunities , with audiences that not only vary over time, but also based on the target market.

    Furthermore, there is no universal formula or single indicator that can help determine exactly the ideal advertising budget . In fact, each company has unique needs and specific objectives that influence how the budget should be allocated.
    In short, we could say that the most effective advertising budget is the one that supports the company’s long-term goals , integrates the overall marketing strategy and responds to business priorities .

    With that out of the way, how do you determine the right advertising budget?

    In this article, we’ll explore some basic rules for estimating how much budget to allocate to online advertising and how to divide it across channels to maximize results and achieve your goals.

    The advertising budget, or advertising budget , represents the sum of money that a company reserves for the paid promotion of its brand, products or services , in a specific period. This fixing mixed content errors budget covers a wide range of costs related to the creation and management of online advertising campaigns. In fact, it includes the expenses for the production of creative content, such as text and video ads, and the costs for any collaboration with specialized agencies.

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    In addition to these costs, the advertising

    Budget must also snbd host  cover the costs of distributing the ads on the chosen channels, such as Pay-per-Click (PPC, which we wrote about here ) or Cost per Thousand Impressions (CPM).

    Of course, each channel has its own peculiarities and associated costs, and usa lists choosing how to allocate your budget can make a difference in the success of your campaign.

    Establishing an advertising budget is therefore crucial for companies, as it allows them to carry out effective and long-term planning . This helps to avoid both spending too much without obtaining adequate results, and investing too little and not achieving the objectives set.

    Why invest in paid advertising

    Before moving on to understanding how to allocate the advertising budget, it is important for companies to be clear about the actual benefits of paid advertising .

    In reality, there are many reasons that should push companies to allocate a significant part of their marketing budget to advertising, but among the most important we can mention three:

  • Some tools (paid and free) for SEO copywriting

    О a specific period of time, allowing you to identify the best time to publish so-call“seasonal content”.To calculate the Customer Acquisition Cost, the first step is to determine the time interval you want to examine and calculate the total marketing and sales costs incurred in that time frame. At this point, all that remains is to count the new customers acquired in the period in question and divide the total costs by the number of new customers.

    People Also Ask : This section, present in the

    Google SERP, shows a series of questions relat to the search query enterby users. It is useful for identifying the most common questions and creating content that answers these questions.

    Relat Searches : Inside the SERP, Google suggests a list of. Keywords relat to the. О user’s search query, making it easier to delve deeper into the topic. These suggestions can be us to expand and diversify the site’s content.

    Autocomplete : When a user starts typing in the search box

    Google presents a drop-down list of frequently search terms. This tool is useful for discovering popular variations of your main keywords. and for better understanding user search intent.

    These advanc SEO copywriting tools offer a wide range of features for. Keyword research, competitor . О analysis, and website performance implementing json-ld monitoring.

    They allow you . О to identify the most effective keywords, analyze search trends, and optimize . О content to improve your search engine rankings.

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    In this article we have seen that behind

    SEO copywriting there snbd host  are many research activities, creativity and knowlge of both target users and the logic that governs search engines .

    Many entrepreneurs overlook the importance of quality content, creating usa lists sites that struggle to emerge in SERP and missing out on many opportunities due to poor visibility on . О the web. Having an attractively design site and a solid technical structure is important, but without valuable content it will be difficult to achieve the desird success .

    To improve the positioning of a website, it is essential . О to understand how search engines index pages, identify the appropriate keywords, and use effective. writing techniques to create well-written and optimiz content that engages and attracts users.

    In short, the CAC allows you to :

    Plan your budget , allocating resources and forecasting future expenses
    Optimize marketing and sales strategies by identifying the most effective methods and tools
    Analyze profitability by comparing customer acquisition costs with their Lifetime Value (which we will discuss shortly)
    The formula to calculate the Customer Acquisition Cost
    Calculating Customer Acquisition Cost may seem complex, but it is actually a fairly straightforward process. The basic formula is:

    In practice, this formula is divided into two main components:

    Total marketing and sales expenses : This includes advertising expenses across various media, salaries of the marketing and sales team or agency staff, costs of software and tools used, technical and content production costs, and so on.
    Number of new customers acquired : this is naturally the total number of customers that the company has managed to gain in a given period of time (a month, a quarter, a year, etc.)

     

     

  • This means that in SEO copywriting

    Keywords that respond to the same intent and relat or long-tail keywords can also be us to create the content outline and ensure that all user curiosities are answer. The result should in fact be a text organizinto main and secondary topics capable of simplifying reading and dealing with the topic from multiple points of view and perspectives.

    The role of the user-reader

    Good SEO copywriting must always consider the readability of the text . Will the audience be made up of hyper-specializ professionals in the sector or does the content aim to be read by the masses? Language that is too complicat or too simple can alienate readers and compromise their experience .

    it all depends on the user.Knowing their nes, interests and language is essential to be able to write truly effective content .

    To facilitate the readability of the text

    It is good practice to create clear titles to summarize the content of the paragraphs . It is known, in fact, that users tend to scan the contents before diving into reading (if they deem it necessary) and it is therefore important to use tags such as H1 (main title), H2, H3 and so on in a strategic way, to include the main keyword or a secondary one, to guide the reading experience of users.

    Always with a view to encouraging reading, it is possible to use setting up cloudflare for performance boost bullet points to organize information and make it more easily accessible, as well as using bold and italics to highlight specific sentences or words within the text.

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    SEO copywriting applied to multimedia content

    And who would have thought that SEO copywriting is not snbd host  limit to the text of the pages but also concerns multimia content such as images, videos and infographics ? Visual elements usa lists such as videos, graphs and infographics can greatly enrich a web page, making it more attractive and engaging for readers. Using these tools not only captures attention, but can also increase the time spent on the page and encourage users to share the content on their social profiles.

    In fact, multimedia elements can also be optimiz and, inde, they must be. Search engines analyze these elements and it is therefore very important to take care of them, using keywords within the file name and the alt tag attribute .

    The use of internal and outgoing links

    Integrating internal and outbound links into your content is an essential strategy in SEO copywriting.

    But why direct readers away from your page with these links?

    Pushing users to visit other web pages may seem counterintuitive, but outbound links can be a valuable tool to demonstrate to Google that you want to provide users with all the information they need to delve deeper into a given topic . After all, as we have seen, Google’s goal is to provide its users only with the answers that are most in line with their queries. Linking your content to authoritative external content significantly increases the credibility of your text .

     

  • How to Evaluate Keywords Like a Real SEO Copywriter

    To recap: Google’s Hummingbird update has chang the way the search engine interprets user queries, focusing more on search intent than on individual keywords. Instead of rewarding pages that repeat keywords, Google now favors pages that provide relevant and complete answers to user questions, and it is this awareness that guides the SEO copywriter when writing new content.

    When it comes to understanding what users are searching for, it’s helpful to know that there are different types of search intent:

    Navigational : The user is trying to reach a specific website

    Informational : The user wants to obtain information on a certain topic.
    Commercial : The user searches for details about products or services to evaluate a future purchase.
    Transactional : The user is ready to make a purchase.
    In addition to understanding search intent, there are other metrics to consider before choosing the most effective keywords. Examples include:

    Search Volume : This indicates how many times

    A keyword is search for on average each month . The higher the volume, the greater the traffic potential and competitiveness.
    Ranking Difficulty : measures how difficult it is to rank well in search results for a specific keyword considering the authority of the domains and pages already rank for that same keyword.

    To broaden the scope of your content and reach a larger and more structured data testing and validation qualifi audience, it is important to combine the main keyword with relat keywords and entities . Using keyword research tools, such as those mentioned above, you can get a complete and detail overview of relevant keywords.

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    By entering a main keyword into the search tools, you can snbd host  access a list of related long-tail keywords . Long-tail keywords are phrases composed of three or four words that.

    despite having a lower monthly search volume than their short-tail cousins, offer greater precision and less competition .

    In short, using long-tail keywords can reduce the overall volume usa lists of searches, but it allows you to attract a more targeted audience . Users who use these keywords are often more.

    Likely to take specific actions, such as making a purchase or signing up for a service, thus increasing the likelihood of conversion.

    After creating the list of the most strategically

    Interesting keywords depending on the objectives, it is time to analyze the pages that are already positioned in SERP for these keywords.

    Analyzing competitors is very simple: just enter the main keyword in the Google search bar and examine the first 10 results to understand what they have in common and hypothesize the reasons for their success.

     

  • SEO copywriting is increasingly semantic

    Importance corresponds to the authority of the web page obtain also through backlinks. This concept is well described by the PageRank algorithm, which evaluates the value of each page, bas on a system of hyperlinks. In other words, a page is considered important if it is often link from other authoritative pages.

    Seo copywriting what is it: graphics

    To evaluate the relevance of a web page. Google has evolv its approach to include a semantic analysis of the connections between words and phrases within a given context .

    This means that Google no longer simply counts the number. of times a given keyword is repeat. but tries to understand the overall meaning of the content.

    As we anticipat before, in fact, search engine algorithms are becoming increasingly refin in order to provide users with the most suitable content to respond to their curiosities, questions or nes.

    Thus arriving at understanding the meaning of words plac within complete and complex sentences. Consequently. О a good SEO copywriter must no longer focus on the repetition of keywords , but must create content that follows the logic of semantic research .

    Trying to simplify, Google identifies

    The semantic fields of relevance implementing http/2 through relat and secondary keywords .  The winner, more and more, will not be the use of specific words but rather the quality and relevance of the content.Which the search engines themselves will be able to understand with ever greater accuracy.

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    Here is some useful information to understand and master the snbd host  techniques of SEO copywriting . In this guide we will reveal some of the secrets of SEO copywriters to create relevant, high-quality content that can rank well in search results.

    To get off to a good start in SEO

    This choice must consider several aspects, such as the page’s bz lists objectives and the words that users tend to use when searching for information on the topic.

    Understanding which keywords to use for each. Page of your site is crucial to achieving good positioning in search results . But how do you identify the most relevant keywords for each specific content?

    In this phase, certainly the most analytical of the entire.There are currently many tools on the market that help in this research by allowing you to find the most frequent keywords in user searches.

  • Being first isn’t everything, but it’s a great advantage!

    But why is it so important to appear among the first results on Google or at least on the first page?

    Positioning among the first results of the SERP (Search Engine Results Page) significantly increases the visibility of the website precisely when users are actively searching for a product, a service or an answer to their question. In short? Being at the top of the search results means capturing the attention of users.

    A good ranking not only allows you to get free and targeted organic traffic , but also offers a great competitive advantage. According to statistics, in fact, the first organic result on Google captures about 31% of users’ clicks . Even more, positioning yourself among the first three results can guarantee about 55% of organic traffic for a given query, both from desktop and mobile.

    Thanks to SEO copywriting it is possible to:

    Attract qualified traffic : Users who arrive at a website through organic search are already interested in what is offered, increasing the likelihood of conversion.
    Engage and build trust : Well-written and optimized content not only attracts visitors, but engages them and helps them trust the brand.

    Convert visitors into customers :

    Good SEO copywriting guides the user to take an action, such as purchasing a product, signing up for a newsletter or requesting more information, thus turning them into customers.
    What lies behind organic positioning
    SEO-friendly copy has a big impact on your Google rankings. Here are some key factors to keep in mind to improve your indexing and rankings:

    Domain Authority : This metric measures the credibility of the website breadcrumb optimization based on the number and quality of external domains that link to the site . The more authoritative and relevant links that point to the site, the more authority it has in the eyes of Google, which will reward it with better organic rankings.

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    Page Authority : Similar to

    Domain Authority, but applied to snbd host  individual pages. This metric takes into account the quality and quantity of links a specific page receives , which improves its SERP ranking.
    Content : As we will see shortly, keywords are the heart of SEO copywriting. Using usa lists strategic keywords within quality content and meta tags means creating pages that can answer real user questions and be easily understood and digested by search engines.

    Brand Awareness :

    How well-known and searched for is your brand online? Brand-related search volume , online mentions, and social media activity can all positively impact your site’s ranking.
    Traffic data : On-page user behavior , such as CTR, time on page, and bounce rate, are important indicators. Pages that engage and retain users tend to rank higher.

    SEO copywriting between relevance and importance of content

    So far, we have seen how relevance and importance of content are fundamental for the positioning of web pages on search engines. But what exactly are they?

    Relevance is closely linked to the quality of the content and its SEO optimization . It depends a lot on how much the content responds to search queries and user intent. That’s why SEO copywriting always aims to create relevant content, responding precisely and usefully to users’ questions and needs.

  • Professional creative who writes to engage

    This means that the success of SEO copywriting is played on two fronts: on the one hand, providing valuable content for users ; on the other, optimizing this content to gain a better ranking than competitors in search results.

    The main challenge of the SEO copywriter is therefore to write content that attracts and engages the public, but that is also easily interpretable and evaluated by Google crawlers.

    SEO Copywriting vs Copywriting: Are They the Same Thing?

    Not at all! Although they may seem similar, SEO copywriting and traditional copywriting have different approaches and methodologies.

    A copywriter is a the target audience .His main goal is to convince the user to perform a specific action , such as purchasing a product, enrolling in a course or subscribing to a service. To achieve this goal, the choice of words and their arrangement do not necessarily follow precise technical rules. What really matters is knowing how to capture the reader’s attention and guide him towards a decision in a natural and fluid way.

    On the other hand, an SEO

    Copywriter must not only engage and utilizing lighthouse for performance audits persuade, but also write content that ranks well among the myriad of information available online . This means, among other things, knowing which content gets the most interaction, which keywords are strategically relevant depending on the purpose, and where and how to use them naturally and effectively in the text.

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    In short, in SEO copywriting the goal is to produce content snbd host  that is informative and high-quality for readers, but also well-structured so that it is considered relevant by search engines for specific keywords .

    Copywriting vs seo copywriting

    Bottom line: While traditional copywriting focuses on the art of persuasion usa lists and engagement, SEO copywriting combines this. Skill with search engine optimization techniques. The result? Content that not only captivates and informs, but also stands out in search results, giving your domain more visibility online.

    Google, like other search engines, uses advanced software known as spiders or crawlers to analyze web pages, determine their relevance and quality, and provide users with a list of useful resources organized by relevance. Ultimately, Google’s goal has always been to provide users with the clearest and most complete answers possible to their questions or, as we will see later, their search intent, and this is precisely the direction it continues to follow, releasing increasingly refined algorithms.

  • SEO copywriting comes into play, a discipline

    SEO copywriting, or SEO writing , is a practice that combines the art of writing with the technical needs of search engines .
    The digital age we are living in has forced companies to pay attention to their positioning on Google (where over 90% of global searches take place) and to seek out new strategies capable of making their brand emerge among the first results in SERP and transforming visitors into potential customers .

    Creating texts that are both informative and

    Captivating to enhance companies and products has always been the goal of copywriters. But with the exponential increase in online content, this is no longer enough to stand out from competitors. This is where  that combines the creativity of writing with search engine optimization (SEO) techniques to ensure websites have sustainable online visibility over time .

    Running a blog or an online business

    Requires not only the silo structure implementation creation of interesting and original content, but also the ability to intercept and satisfy the real needs of users . Precisely for this reason, SEO copywriting is based on a set of rules and techniques aimed at creating content that responds to user queries , offering added value and respecting the quality criteria required by search engines.

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    In this guide to SEO copywriting

    We will explore strategies for writing optimized texts that can improve the ranking of your website and discover how to balance reader appeal with snbd host technical optimization to be recognized as relevant by Google and other search engines.

    What is SEO copywriting?
    Search Engine Optimization copywriting, or SEO copywriting , is a crucial discipline usa lists for the on-page optimization of a website . In short, it is about writing web content that not only captures and engages readers by effectively answering their queries, but also meets the requirements of search engines to better position themselves in SERP.

    In short, SEO copywriting goes far beyond “simple” creative writing: it also involves having an in-depth knowledge of how search engines scan and index web pages .