other websites who often create content to rank for the same keywords as you do. From here, examine how they built and earned their backlinks using a tool like Ahrefs. All these steps are needed to start building a robust profile of high-quality backlinks. Over time, this should signal to search engines that your website…
target audience is. That means determining what their needs and preferences are, and how they consume content. This understanding shapes every aspect of your content strategy, ensuring that it resonates with and meets the needs of your intended audience. Implementing Audience Understanding: Persona Development: Creating detailed profiles for different segments of your audience based on…
Tab and select Data streams. Data streams setting in GA4 Select the affected data stream. A side-out window will pop up. Scroll down to the Configure tag settings option. Another side-out window should come out. Configuring tag settings Scroll down and click on show more, then on List unwanted referrals. List unwanted referrals setting the…
from Google’s database. March 8 – Sites started seeing the first spikes in search rankings. March 10 – Search volatility calmed down temporarily. However, more sites started reporting that they were hit by both algorithmic changes and manual actions. Other sites reported that they saw some reversals (although temporarily). March 12 – An independent study…
This should revive those posts and drive clicks, preventing content decay. It’s especially important to start on this if you have content pillars on your website that aren’t driving the same traffic as they used to. Establish Expertise & Authority Google does notice the entities on a webpage, which include a bunch of things, but…
about how Search works and the types of factors that our systems weigh, while also working to protect the integrity of our results from manipulation.” What We Learnt From The Google Search Document Leak With over 2,500 technical documents to sift through, the insights we have so far are just the tip of the iceberg….
like Perplexity, Gemini, and Copilot all need sources to cite. Providing detailed and accurate answers increases your chances of becoming that source. We may not be able to stop chatbots from using our content, but at least you can still gain some clicks whenever they do. Aside from that, I’m still of the mindset that…
The reason? “The more we spec it out, then the more people will design for that,” he says. Pichai also says whether or not that data will be eventually given to websites is up to the Search team, not him. I want to emphasize that Google definitely has that data, but they just won’t give…
“What will happen to Google — and is it still valuable for me to work towards ranking in Google’s search results?” The State of Google Search in 2024 unrecognizable from what it was a few years ago. Gone is the era of 10 blue links, replaced now with dynamic, “enriched” search features, displayed in such…
Perplexity, Gemini, and Copilot all need sources to cite. Providing detailed and accurate answers increases your chances of becoming that source. We may not be able to stop chatbots from using our content, but at least you can still gain some clicks whenever they do. Aside from that, I’m still of the mindset that there’s…
have with Google was simple. It was a fair-use argument: we give Google content to index, and we get traffic in return. But that’s all in theory, and most technology sounds really, really good when it’s just in theory. The reason? “The more we spec it out, then the more people will design for that,”…
The topic of artificial intelligence regulation remains a hot topic in many countries and organizations, as the need for ethical and responsible regulations to ensure that artificial intelligence is used safely and equitably is currently being discussed . Lately, we have seen how digital marketing 2023 has seen the use of platforms such as the…