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  • Benefits of B2B Data Cleansing

    Marketing teams rely turkey whatsapp number data heavily on accurate data to reach the right people at the right time. If your contact list is full of outdated information, your messages may never reach the intended audience. For example, an incorrect email address (which could be due to a simple typo) means lost communication with a potential partner.

    High data quality means your marketing efforts can be more targeted. For example, if you know the correct company details, you can create messages that speak directly to their needs. This leads to more engagement and faster conversion. Losing this data because of errors could mean you are not creating a successful message.

    More Successful Sales Outreach

    If the data is bad, high-end american department store chain
    sales teams end up wasting a lot of time chasing leads that go nowhere. Incorrect job titles or missing phone numbers can slow down the sales process.

    When you cleanse your data regularly, your sales team can focus on real leads. This helps them build better relationships and close more deals. They won’t waste time on dead ends or follow up with people who have already left the company.

    Business leaders use data to guide major decisions, including where to invest, who to target, etc. Unfortunately, inaccurate data can make the best strategy fall apart.

    Clean high quality data gives decision-makers a clearer picture of what’s happening in the market. It helps them see trends and identify new opportunities. It also helps reduce the risk of making a bad call. In short, good data quality leads to smarter business choices.

    Better Customer Experience

    When you contact a lack data
    customer with outdated information, it reflects poorly on your business. For example, a sales rep may call someone by the wrong name or offer a service they already use. The impersonal approach leads to frustration and churn.

    Accurate customer data helps your team treat each lead as an individual. Besides allowing the sales reps to create personalized messages, it helps them solve problems faster. This leads to happier clients, which boosts loyalty and increases retention.

    Bad data costs money. It leads to wasted time, failed campaigns, and missed sales. It can also result in paying for duplicate entries or maintaining databases full of useless information.

  • What is B2B Data Cleansing

    While the sales and thailand whatsapp number data
    marketing tactics for B2B companies can differ from B2C dramatically, data hygiene is highly similar. B2B data cleansing is an essential part of any data-related strategy. Without it, it’s easy to make mistakes, which eventually lead to bad decisions.

    Knowing how to tackle the B2B data cleansing process allows companies to ensure data reliability. This, in turn, contributes to higher quality analytics. Introducing proper data cleansing techniques into your company’s operations can have a significant effect on its bottom line.

    Let’s define data cleansing for B2B companies and discuss the most successful tactics for implementing it.

    B2B Data Cleansing Defined

    B2B data cleansing is when it comes to the external environment
    the process of identifying and adjusting inaccurate information in a business database. Depending on the type of information, the process can have many stages. At the end, only valid data remains in the system, which allows sales and marketing to build successful campaigns.

    In B2B environments, high-quality data that needs regular cleansing usually includes:

    • Company names
    • Decision-maker contact details
    • Job titles
    • Company size
    • Industry
    • Buying behavior

    Some of this data can remain correct for years, while other may change in a day. The process of keeping this data in top shape can include a combination of manual audits and automated checks. Each company determines how often it needs to run these audits in order to prevent data errors.

    The Importance of Data Cleansing

    Invalid data creates friction lack data at every stage of your business operations. Companies run into such issues as misdirected emails or poorly timed calls. The consequences of failing to maintain data hygiene can be both frustrating and costly. Meanwhile, clean data creates a strong foundation for effective B2B strategies.

    Incorrect data can have unexpected effects, such as

    • Lower email deliverability rates
    • Reduced response rates
    • Damaged sender’s reputation
    • Lower customer satisfaction

    Sales and marketing teams that build their strategies while relying on outdated contact information miss many opportunities. In B2B, where these opportunities are limited, such mistakes can have a serious effect on business operations.

  • Emails We Love: Pride Edition

    The first impressions, taiwan whatsapp number data
    as they say, are the most important, and to start off our list we begin with Show & Tell’s welcome email. The wonderful hero image draws you in with its brightness and warmth, making me want to be part of this friend group and a part of their community.

    My enthusiasm for our connection is matched by their personalized message (they know my name!) and premium content, such as the convenient discount code. Sadwe blocked out the discount code? Well, head over to their website for some email inspiration and your very own discount.

    As an email marketer, it’s important to find inspiration both within and outside of your industry. For me, there’s no better place to look than retail brands like Dapper Boi.

    The Trevor Project

    Retail consistently perfects once you have finished putting
    the use of imagery. Dapper Boi stands above the rest with how they showcase their clothes, their mix of still and action shots, and their choice of models. So, if you’re looking for inspiration, or a new pair of pants because your office is not sweatpants friendly, look no further than Dapper Boi.

    In the last email, we saw the power of images. Now, let’s turn to copy. There’s no group that excels at crafting amazing stories like non-profits. The Trevor Project is a great example as each email they send ties back to their mission while still addressing current events, celebrations, or holidays.

    In this email, they give subscribers a first look at their Pride partners and share ways to celebrate and help the community.

    Lesbians Who Tech

    No matter how you pronounce it lack data
    – gif or gif (personally I’m team gif), when they are added to any email, they make a big impact. Event emails allow us to break the traditional image to text ratio as seen here with the list of speakers.

    This list grows with each promotional email, creating excitement for the event and driving the reader down the list to the additional calls-to-action at the bottom.

    While not technically an email, I wanted to highlight this great email pop-up. Erdos + Ko show us how to craft a pop-up that’s not intrusive by having a clear message about how they’ll use my email and their commitment to my privacy. Plus, who wouldn’t want to sign up when the owners have invited you into this homey scene with their adorable dog?

    Thanks for joining us for another edition of Emails We Love. What LGBTQIA+ emails are you celebrating this month?

  • Free resources, like white papers and guides

    Everyone loves a freebie — sweden whatsapp number data even over email! The beauty of a newsletter that shares a free resource is that it only needs one primary call-to-action, like “read our guide” or “download our ebook.”

    Free resources share your knowledge with your subscribers (who might read and repost your content on social media) and increase your share of voice.

    Events and webinars are marketers’ bread and butter. It’s smart to keep your newsletter subscribers in the loop about what’s coming up for your brand or company, especially if it’s an educational opportunity that can get them further down your marketing funnel.

    You’ve probably promoted the event in other ways, so this is just an additional chance to build excitement, sell tickets, or increase views.

    Webcast recordings of past events

    Give old webinar content not updating your keyword plan regularly
    or virtual events new life by repurposing them for an upcoming newsletter blast. You can build buzz for an annual event by lifting the curtain on what you talked about the year before. Show your newsletter subscribers why they don’t want to miss your events.

    Giving your subscribers information about an event you’re sponsoring doesn’t have to be boring. Add a video announcement or create a GIF with the date, time, and other relevant info, whether you’re sponsoring a 5k or putting on a fundraiser.

    Use your newsletter to shout about company or community-led opportunities! For example, if you partner with a local food kitchen to distribute meals in your area, see if your subscribers want to pitch in time (or donate funds) to the cause. Or, use this kind of newsletter to aggregate upcoming community service opportunities in your area.

    A customer service case and resolution

    If you’re an ecommerce lack data brand or someone in the business of selling products, you probably get a lot of similar customer service requests. Rather than attend to each ticket individually, you can create “Troubleshooting 101” email content that highlights exactly what happened to the customer and how the issue was resolved. Repeat for all your most recurring tickets.

    You can share info about things like shipping delays (and why they might happen), nuances about how to use the product in question, and more.

    What could be more effective than a “before and after”? It’s a quintessential marketing technique to show how much better someone’s life is before and after they found your product/offering/solution to their problem.

    Remember, when it comes to before and after, pictures really do say a thousand words.

  • Information on your customer loyalty program

    Many newsletter spain whatsapp number data
    subscribers sign up for your emails to learn more about perks, incentives, and loyalty programs. You can send out an automatically triggered email once they sign up detailing your brand’s customer loyalty program.

    For example, you might share all the details of your point system or send readers to an FAQ blog post about your loyalty program.

    Saying “thank you” in your newsletter content is one of the easiest types of sends to automate. For customers, you can trigger a thank you campaign upon purchase. Or, if you have an event every year, you can program a thank you email to send days after the event.

    Thank you emails are something every brand does, and they help your customers remember you.

    Frequently asked questions (FAQs) with answers

    Newsletters are also the best content writing company and how to choose them for seo
    a great way to proactively reduce the volume of help desk calls or emails.

    Posting FAQs, challenge resolutions, resources, and training classes helps people find the answers they need without involving your customer service department.

    If you’re an ecommerce brand or someone in the business of selling products, you probably get a lot of similar customer service requests. Rather than attend to each ticket individually, you can create “Troubleshooting 101” email content that highlights exactly what happened to the customer and how the issue was resolved. Repeat for all your most recurring tickets.

    You can share info about things like shipping delays (and why they might happen), nuances about how to use the product in question, and more.

    Before and after stories

    What could be more lack data effective than a “before and after”? It’s a quintessential marketing technique to show how much better someone’s life is before and after they found your product/offering/solution to their problem.

    Remember, when it comes to before and after, pictures really do say a thousand words.

    For B2B brands, training is not only a huge content opportunity for blogs, white papers, video courses, and ebooks. It’s also a chance to drum up exciting email content with links to online training, insights from experts, and more.

    You can encourage registration for a particular training and direct subscribers to a sign-up page. Or, you can offer an exclusive deal for the training exclusively for newsletter subscribers.

  • Third-party apps and tools your audience would find useful

    A rising tide lifts all boats, south africa whatsapp number data right? So why not apply that sentiment to other businesses, helpful tools, and third-party apps your subscribers would love to download and use?

    Rather than plugging your own goods or services, you can round up five or 10 of your favorite online tools, apps, or physical products.

    Round-ups can be a regular rotation in your email marketing strategy. They’re agile and fast to put together, and help your readers stay in the loop on everything you’re publishing in a given month (or year). Plus, it helps recirculate older content and gives it new life.

    Building personal relationships with your subscribers helps you develop brand loyalty and a sense of trust—and people are more likely to trust your business if they know that real, live people work there.

    A team spotlight with pictures and bios

    Employee appreciation other keyword analysis tools
    comes in all sorts of forms, including newsletter content. For a team spotlight, you can highlight one team member or several.

    Make sure to keep the bio light and fun; you might want to include personal details about your team — like their favorite movie or Starbucks drink of choice — to keep things light and fun.

    For an informal take on an exec interview, you could ask them about their rituals, habits. And routines as entrepreneurs. It doesn’t have to be all business to be interesting to your reader.

    Newsletters with a personal spin can be really effective and memorable reads for subscribers. In one email, you can ask people to submit their questions and what they need advice on. Then follow up with a response to one of the messages you receive.

    Photos your customers have shared

    User-generated content lack data
    (UGC) is a gift that keeps on giving. You can leverage UGC in social media posts, sure, but you can also aggregate your user’s best photos in a gallery or grid for your next email send.

    Sharing new perspectives helps keep your newsletter content fresh and varry. A couple of ideas for blog post content: share someone’s point of view on a trending topic, publish a company update from a person on a different team in your company. Or tell a unique story.

    Your customer support agents work hard. And they deserve a shoutout from time to time! By making your support staff more human and real in the eyes of your subscribers, you can minimize

  • New vendors for your products/services (like new stores or websites)

    There are so singapore whatsapp number data
    many opportunities to build your audience with content that’s not directly related to your company or product. A top-ten list aggregates the best of the best on the Internet, but it can also be valuable educational material.

    Original, helpful content often performs better than promotions—and constant “me-talk” can grow tiresome.

    Looking for information on what product to launch next, or what your audience hopes to see from you next? Put it in a poll or survey and watch the responses pour in.

    This kind of email newsletter idea will depend on the type of brand you run. If you’re a serious, reputable corporate voice, sharing funny quotes might not be the right direction for your content.

    If you’re inspirational — like say, Nike — an email newsletter chock full of motivating quotes might feel uplifting to your subscribers.

     Recent studies or surveys related to your business

    Surveys and studies how to search for keywords on google effectively
    provide insight into your business. They tell you exactly what your users are telling you they want. Sharing the results of studies and surveys is transparent, and it also shows your email subscribers that you’re listening to feedback and constantly iterating.

    Most B2B marketers are hungry for citable, reputable statistics and data that they can use in their content. If you’re in the business of creating content, it might be valuable to share survey data and findings in your email content.

    Statistics are easily shareable and often, your brand or business will get a link back when others use your stats in blog posts.

    Check out how Asana teases the results of a survey with inputs from 5,000+ respondents on the realities of remote work.

     Updates about your social channels

    Every brand and business lack data uses social media these days. It’s practically mandatory in today’s digital-first world. That’s why sharing updates about your social channels with your email list can be helpful for your brand.

    You can encourage readers to follow along on other channels, like Instagram or Twitter, especially if you’re more active there than you are on email content.

    Guest posting is fun. It gives you a chance to introduce your writing or business to an entirely new audience (the guest blog) who may not have ever heard about you before.

    Another way to get eyes on that content? Talk about your guest post in an email newsletter.

     

  • A behind-the-scenes look at your company

    There are tons of ways to saudi arabia whatsapp number data show BTS content through your email newsletter. Going behind-the-scenes at your company might mean photographs from your company-wide events or happy hours, or video montages from colleagues sharing their favorite part about working together.

    Or, you might use the newsletter content to tease a blog post outlining your company values. Either way, subscribers will appreciate a peek behind the curtain.

    A message or letter from your company’s CEO can be a powerful tool in your email newsletter arsenal. Take, for instance, the way that American Airlines CEO Doug Parker shares the company’s adjustments and improvements in light of COVID-19.

    This message expresses gravitas and empathy, showing how a personalized video from a CEO can be comforting in times of crisis.

     Insight into your company’s history

    This is a classic email format the importance of keyword analysis in improving your website content
    that helps build your brand and share its mythos with the world. As you share your company’s history, you can run your email subscribers through your early days, rise to success, and current landscape.

    Not every email needs to be super functional or CTA-driven to be successful. Sometimes, newsletter ideas simply need to inspire and ignite a passion for your brand.

    One of the best things about email marketing is how email content can be used to educate and delight users all at once. It’s your job to tell your product’s story and capabilities, and if you can’t think of anything, ask your subscribers!

    For example, they might use your vegan moisturizer to cure poison ivy, or wear your signature item completely unexpectedly. It’s a good thing when other people find uses for your goods and services that would’ve never crossed your mind.

    Updates about new products and releases

    In addition to teasing lack data a product release on social media, it’s important to build buzz on email. Get people pre-registered or pre-ordered through your product update email, or create a countdown to the newest drop.

    Quick tip emails can be short and sweet, but they’re a good way to make sure your readers hear from you on a monthly basis about something unexpected.

    Want to drive mobile app downloads? Start by showing off what you’ve built. Aim for enticing imagery (animated GIFs, anyone?) that shows off the functionality and beauty of your mobile app.

    Reviews power the world, and being a trusted resource for partners means sharing the wealth. You can highlight partner mobile app reviews, especially if they’re positive, in your next campaign.

    Deals and discounts (aka incentive emails) are a big deal in the world of email marketing. We all live for the thrill of signing up for a newsletter to get 10% off our first purchase, and there’s a reason companies keep doing it.

     

     

  • 50 Newsletter Ideas to Engage and Inspire Your Subscribers

    Email newsletters are a win-win, russia whatsapp number data benefiting companies and consumers alike. Why? Email newsletters give businesses a forum to send multiple messages to a captivated, qualified audience.

    One of the best parts about email newsletters? Creating them is easy! The not-so-easy part?  Generating content for newsletters month after month can prove challenging for even the most seasoned (and creative) marketer.

    But, we’ve got your back. Here are 50 must-have ideas to spark your next email newsletter.

    It’s always a good idea to keep subscribers in the know about your company, and email newsletters are a perfect way to fill them in about recent milestones, awards, and good press. If your CEO is featured on the front page of the New York Times, don’t be afraid to share that with your newsletter audience!

    Business changes that impact customers

    Are you switching to a distribute keywords in a professional manner
    subscription model? Increasing your prices? Making an important business pivot like an acquisition or partnership? Shout it from the rooftops (or just email). Sharing business changes with your customer base is transparent and just plain good business practices.

    For example, check out how Ahrefs, an SEO and digital marketing tool, announced their price increase and provided reasons (plus new benefits) for users.

    Your email list wants to celebrate your successes with you, and why not pat yourself on the back every once in a while? If it’s your company’s “birthday” or ten-year anniversary of operating, you can draft up email content that shows off your milestone.

    Recent award nominations or wins

    Sharing your wins can also look like, lack data well, awards you win. Say, for example, your website won a Webby Award, or your production company’s movie got picked for a Vimeo Staff Pick. Share that news with your subscribers!

    If you’re hiring, an unexpected way to get qualified applicants might be from your email newsletter. Email can be a valuable distribution channel for B2B announcements in the same way as posting on job boards or Linkedin.

    Take this playful email from Social Print Studio, for example, who mock up a poorly designed email — complete with Comic Sans and clip art! —  to advertise they’re hiring a graphic designer.

  • 15 survey email subject line examples worth copying

    Most survey qatar whatsapp number data email subject lines follow a simple set of formulas: they personalize, incentivize, and/or create urgency to get folks to click in and fill out the survey.

    Here are a few examples to inspire your next survey subject line:

    • “[NAME], people have questions about [insert product]. Can you help?”
    • “Hi [NAME]. Can we talk?”
    • “Hi [NAME], how do your new [brand] sneakers fit?”
    • “Hey [NAME]. Time’s almost up to earn 50% off.”
    • “Your Saturday afternoon trip with Uber”
    • “Well, what do you think?”
    • “Your feedback makes us better”

      Encourage some kind of urgency.

      If you don’t discuss third: how to improve search engines based on market analysis
      anything about time constraints, your subscribers might not respond. They’ll think about responding. They’ll have every intention to respond. But they won’t actually respond.

      Expressing urgency can be as simple as using the word “now” in your subject lines. You can also let subscribers know that the coupon for taking the survey will expire at a certain time.

      A report by Experian revealed that fifty-six percent of brands using emojis in their email subject lines had a higher unique email open rate.

      Emojis can be over-used in email marketing these days, but they add levity and friendliness to almost any send. In a world of bland corporate surveys with almost no pep, an emoji in your subject line can add a little spark.

      Remember — not all emojis render properly based on the email client. Check to see if the majority of your list uses a supported email provider before going all-in on the emoji front.

      Start sending those survey emails

      Survey email subject lack data lines are tough because, by nature, surveys aren’t the most interesting pieces of content. Marketers really need to use their creativity to come up with something unique that will spark interest.

      We could write an entire blog post on survey email copy but you need to actually get subscribers to open the email first. Otherwise, you’ve just wasted your time creating something amazing that no one will ever read.

      Focusing on your subscribers’ wants, needs, and state of mind can help you develop subject lines that hit home. Just don’t forget to A/B test a few different subject lines!

      Need help creating rock-solid subject lines or embedding beautiful surveys directly into your emails? Campaign Monitor can help with customizable templates.