Email marketing is far from dead, and this is especially true in the B2B world. The statistics speak for themselves: Email is the third most influential source of information among B2B audiences, behind recommendations from peers and industry authorities. ( Imaginepub ) 86% of professionals prefer to communicate via email for business matters. ( Hubspot…
While online positioning is based on disseminating valuable content, it also has an advertising platform that allows you to reach a fairly well-targeted audience. Now, if you are an SME, LinkedIn may present you with 2 major barriers to entry into its advertising format. The cost per click (CPC) is in dollars, and is the…
At work I spend my time talking about “Lead”. And I notice that the meaning of the concept varies quite frequently… So much so that I decided to write this note to try to define it in all its possibilities! I hope to achieve it, and if any specialist wants to help me with their…
There is a lot of talk about Inbound Marketing and the value it can bring to companies. Is it more useful for B2C than for B2B? Is it really a method that can bring value to demand generation? We will answer these and other questions below. What does demand generation in B2B aim for? Demand…