Everyone loves a freebie — sweden whatsapp number data even over email! The beauty of a newsletter that shares a free resource is that it only needs one primary call-to-action, like “read our guide” or “download our ebook.”
Free resources share your knowledge with your subscribers (who might read and repost your content on social media) and increase your share of voice.
Events and webinars are marketers’ bread and butter. It’s smart to keep your newsletter subscribers in the loop about what’s coming up for your brand or company, especially if it’s an educational opportunity that can get them further down your marketing funnel.
You’ve probably promoted the event in other ways, so this is just an additional chance to build excitement, sell tickets, or increase views.
Webcast recordings of past events
Give old webinar content not updating your keyword plan regularly
or virtual events new life by repurposing them for an upcoming newsletter blast. You can build buzz for an annual event by lifting the curtain on what you talked about the year before. Show your newsletter subscribers why they don’t want to miss your events.
Giving your subscribers information about an event you’re sponsoring doesn’t have to be boring. Add a video announcement or create a GIF with the date, time, and other relevant info, whether you’re sponsoring a 5k or putting on a fundraiser.
Use your newsletter to shout about company or community-led opportunities! For example, if you partner with a local food kitchen to distribute meals in your area, see if your subscribers want to pitch in time (or donate funds) to the cause. Or, use this kind of newsletter to aggregate upcoming community service opportunities in your area.
A customer service case and resolution
If you’re an ecommerce lack data brand or someone in the business of selling products, you probably get a lot of similar customer service requests. Rather than attend to each ticket individually, you can create “Troubleshooting 101” email content that highlights exactly what happened to the customer and how the issue was resolved. Repeat for all your most recurring tickets.
You can share info about things like shipping delays (and why they might happen), nuances about how to use the product in question, and more.
What could be more effective than a “before and after”? It’s a quintessential marketing technique to show how much better someone’s life is before and after they found your product/offering/solution to their problem.
Remember, when it comes to before and after, pictures really do say a thousand words.