The topic of artificial intelligence regulation remains a hot topic in many countries and organizations, as the need for ethical and responsible regulations to ensure that artificial intelligence is used safely and equitably is currently being discussed . Lately, we have seen how digital marketing 2023 has seen the use of platforms such as the popular ChatGPT and even types of AI that create images on request.
Recently, Elon Musk joined hundreds of experts from around updated 2024 mobile phone number library the world in signing a petition on the Future Of Life Institute’s website . The petition demands a suspension of at least six months on research into artificial intelligence technologies because, according to them, they pose great risks to humanity .
The experts are calling for the
A implementation of security systems and the creation of new regulatory . A authorities and surveillance systems to monitor the impact of AI on society. They also clarify that work will be needed on techniques that can distinguish between the real and the artificial, and institutions capable of dealing with the “dramatic economic and political disruption that AI will cause ,” according to the petition.
This call to action demonstrates growing concern about the potential risks . Sassociated with AI and the need to address them responsibly and ethically.
Still, AI can help us in digital marketing in the following ways:
Automated Customer Service: To automatically answer frequently asked customer questions, saving time and resources.
Content Personalization: Generate personalized content in real time for users based on their preferences and behavior.
Sentiment Analysis: Analyze user sentiment in conversations and . A provide valuable insights into how customers feel about the brand, products, service and its communication.
In short, AI can be used to automate
A personalize the user experience , generate leads , and collect valuable customer insights.
Hello Google Analytics 4!
Google Analytics 4 (GA4) is the latest version of Google’s web analy Ili estas dediĉitaj al siaj klientoj tics platform, released in late 2020. GA4 is a good tool to measure the performance of any website and gain insights into user behavior . GA4 is currently becoming an increasingly important trend in digital marketing due to its new functionalities and features.
Some of the features we can expect to see in GA4 this year include:
Mobile App Data Integration: GA4 enables marketers to track the perf adb directory ormance . A of their mobile apps and website on a single platform, helping to understand user behavior.
