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Definition of data marketing

“Data marketing”, as the name suggests, is data-driven marketing. This article will take you to understand the role of data marketing in digital marketing. It will also delve into why marketing data analysis is important today and how companies should practice data marketing. Finally, it also helps you unlock the most important marketing data in the industry, allowing marketers to take away the latest data packages and digital tool trial experiences for free.

The difference between data marketing and digital marketing

Digital marketing refers to marketing activities conducted through digital means: such as placing Google ads, operating social media, using LINE official accounts to interact with friends, etc. After the popularity of smart phones, the use of the bulk sms master Internet and various digital channels has increased significantly. The biggest advantage of digital marketing compared to traditional marketing is that it can reach Internet users through online platforms, and can easily collect marketing data and track the effectiveness of marketing activities.

Dilemmas and trends of digital marketing

By definition, data marketing is only a part of digital marketing. Many brands or marketers believe that data analysis and collection are not necessary for digital marketing. A few years ago, digital marketing that lacked data might still be feasible. For example, if a brand randomly posted posts on fan pages without any data analysis, the results might be pretty good. This is because at that time, Internet users and usage were growing at a rapid pace, and a random post on social media could gain a lot of exposure and traffic.

However, Xue Jin, the founder of Crescendo Labs, pointed out the difficulties faced by digital marketing. In recent years, competition in digital advertising has intensified. As more and more brands compete for online space, not only has the exposure of unpaid posts decreased, but the effectiveness of paid advertising has also plummeted . This trend has increased the cost for brands to acquire new customers. Therefore, the topic that companies must think about is how to acquire customers at a lower cost , and how to increase customer lifetime value (LTV) , so that the brand can obtain more from each customer. Increased revenue. Regardless of the former or the latter, data is an indispensable part. In short, data marketing today is not just a part of digital marketing, it is an indispensable part .

Complete 3 steps of marketing data analysis: data collection, data integration, and data insights

Data collection: Which consumer data is more valuable?

Traditional marketing methods, such as TV marketing, offline advertising, etc., are difficult to quickly adjust marketing strategies and materials by collecting consumer feedback and behavioral data. One of the biggest basic introduction: what is line oa/line@? how to apply? benefits of digital marketing is that you can directly track the exposure, click-through rate, conversion rate, etc. of every advertisement, every message, every post through digital tools.

Many brands are already doing this, such as collecting third-party data through Google Analytics to understand users’ online activities. However, the Digital Times report pointed out that in the era of sharp decline in digital advertising dividends, “the cost of maintaining an old customer is 1/10 of the cost of acquiring a new customer”, and GA data is difficult to directly help brands improve customer lifetime value. If a brand hopes to gain a deeper and more comprehensive understanding of its existing customers, it is even more important to collect zero-party data and first-party data.

For example, Crescendo Labs’ comprehensive marketing platform MAAC allows brands to easily collect interaction data from LINE official accounts and consumers. Such first-party data can help brands gain in-depth understanding of consumer yeezy 350 boost v2s preferences, consumption habits, digital footprints, and more. Brands can also use the function of member interaction analysis to rank potential customers according to their loyalty and invest different marketing resources respectively. In addition, Crescendo Lab also compiles industry pulses into the latest marketing white paper, providing brands with more comprehensive insights.

November 13, 2024
Definition of focus marketing and precision marketing

Segmented Marketing is a marketing strategy that reaches out to different markets. It tailors marketing content, prices, or product services to meet specific customer groups of age. Gender, region, interest, occupation, consumption habits, etc. Eeds of different audiences. Precision Marketing is a more advanced form of focus marketing. Which can segment customers from customer groups to individuals, and use data analysis to provide personalized information, services, and experiences.

To put it simply, focus marketing sms services and precision marketing are all about delivering the “right content” to the “right people”, which can more effectively increase their purchase rate and loyalty. For example, health food may provide different nutritional products and discounts for seniors, 3C groups, women, and children, and differentiate marketing channels, including placing TV ads for the elderly and communicating with other groups on social media.

The opposite of focus marketing or precision marketing is “mass marketing”. The difference between the two is:

Why is focus marketing important? Focus Precision Marketing 3 Benefits

Focused marketing and precision marketing have many advantages for brands:

Focus marketing benefit 1: Accurate use of budget to increase ROI

Even though focus marketing may cost a higher marketing budget (because it must take into account multiple customer groups), compared to indiscriminate advertising, which is sometimes like throwing money into the sea, focus marketing spends money wisely and has higher precision. degree and efficiency, making every investment in marketing activities truly meaningful to the brand.

Focus marketing benefit 2: Improve transaction conversion rate

Research shows that 75% of consumers agree that they are more interested in purchasing products from brands that provide personalized experiences. Focus marketing can cater to different customer groups, increase consumers’ definition of data marketing
purchase intentions, and increase brand revenue. Brands can also use tools like MAAC to conduct focus marketing, select “high-potential purchasing audiences” and match product tags, and focus promotional messages on LINE official accounts to encourage members to click to purchase.

Focus marketing benefit 3: Cultivate customer loyalty

Cultivating customer relationships is like falling in love. Catering to the needs, preferences, and habits of the other party can win their heart. Focus marketing yeezy 350 boost v2s allows brands to communicate with specific groups and shorten the distance with customers. Long-term operation can gradually enhance customers’ trust and loyalty to the brand and increase customer lifetime value .

In addition, because focus marketing targets multiple audiences to meet diverse market needs, it can effectively expand the customer base, make the brand more competitive and well-known, and maintain the resilience to adapt to risk changes.

November 13, 2024
Basic introduction: What is LINE OA/LINE@? How to apply?
LINE OA (LINE official account) is the abbreviation of LINE official account. The previous alias was “LINE@”. The biggest difference between a LINE official account and a regular LINE account is that it can separate commercial use from private use. In terms of ID format, the official account will have an extra “@” at the beginning. When operating a brand and accumulating members and fans, it is recommended not to use a general account but to use LINE OA. Because LINE official accounts have more diverse functions, they can achieve better business results.

Registering a LINE OA account is sms promotional campaign very simple. Just go to the official LINE page to apply. But you may be unsure whether to apply for a “regular account” or a “certified account”. What is the difference between these two accounts? Let us continue to answer your questions.

Plan type: LINE official account usage plan. How should merchants choose?

LINE OA Certification Grading

According to LINE official policy, LINE official accounts can be divided into three levels according to functions as shown below. LINE official corporate account (Green Shield) has the most complete and advanced functions, and is usually used by corporate brands that seriously operate LINE; the most basic LINE General Official Account (Gray Shield) has fewer functions, but does not require review. It can be activated.

LINE OA message volume rating

In addition to differentiating LINE OA types according to functions and approval, another classification method is to divide them into high, medium and low usage plans according to the volume of messages sent. Whether it is Gray Shield, Blue Shield, or Green Shield, you can choose any of the low, medium, or high usage plans, but accordingly, there will be different prices and restrictions on the amount of messages sent.

3. Cost estimate: How much does a LINE official account cost? How to save money?

The cost of operating an official LINE account itself mainly depends on the volume of messages sent, rather than Gray Shield, Blue Shield or Green Shield. The reason is that Gray Shield accounts are completely free, and Blue Shield and Green Shield accounts that need to be reviewed only need to pay. Pay an annual fee definition of focus marketing and precision marketing ranging from a few hundred yuan to more than a thousand yuan. However, the main purpose of LINE is to send messages. Most LINE merchants also choose to use LINE to interact with customers in order to send messages. Therefore, LINE charges a monthly fee on top of the official account fee, and will adjust the charging plan in September 2023 to make the fee closer to the actual volume of messages sent.

LINE official account fees will be adjusted as follows in September 2023:

The above charging plan is only applicable to group messages or push messages sent by other LINE messaging API . In other words, there will be no charge for manually entering and sending messages one-to-one. This plan adjustment has increased the price for many LINE official account users, and the amount of free messages has also yeezy 350 boost v2s become smaller. However, for high-volume users who send messages between a few thousand and 20,000 messages, it may be cheaper. .
- Extended reading: [2023] LINE official account fee plan, application comparison between the old and new systems! How should brands respond?
4. Function overview: Should I use LINE OA? See official LINE functions in one picture

The official LINE account has rich messaging and tracking functions, as well as many gadgets designed for interaction. In addition to LINE’s original back-end functions. LINE has many technology partners to further customize. LINE OA and develop plug-in systems and tools suitable for various industrial applications. The following are the 7 most popular features of LINE OA compiled by Crescendo Labs, LINE’s only gold-level technology partner:
November 13, 2024