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  • What is a marketing funnel Spotify Marketing Funnel

    What is a marketing funnel?

    Marketing funnel in English is Marketing Funnel. The funnel is a tool from top to bottom, from large to small. The marketing funnel is “the process of turning unfamiliar viewers into loyal customers . ” The marketing funnel is divided into four layers. Discover you from a large amount of exposure, slowly think about your benefits, and finally decide to bulk email marketing services buy your things. After the purchase, maintain a good relationship and let loyal customers help you promote. The above is a complete “marketing funnel model” .

    Upper layer (exposure)

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    The first layer of the marketing funnel is the exposure layer, which is the layer with the largest scope . The first step is to use various methods for exposure. If you have the budget, of course you can publicize it to maximize the exposure, and you can quickly reach a large number of Exposure, such as celebrity endorsement, advertising network, social advertising, KOL/influencer marketing, news placement, public relations activities… If you don’t have much money for exposure, you must choose the exposure method how to differentiate an e-commerce carefully. The choice is relatively low-cost. There may be cost-free exposure methods, such as SEO, Podcast, Youtube, content marketing, EDM… through exposure, let more people enter this big marketing funnel.
    〈Extended reading: What is SEO? Simply put so you can understand〉

     

    Middle level (discovery, thinking)

    The middle layer is called the “discovery and thinking layer”. This layer of the marketing funnel is to “let them discover what you are good at” and “think about whether to buy your things.” To achieve this trend, a lot of content must be produced, in addition to the basic introduction. In addition, you must also demonstrate your value and canada email lead advantages, such as “proposing solutions to problems”, “comparing differences with competitors”, “providing pre-sales services”, “providing relevant knowledge”… The middle level is the key pre-closing stage. , many sales results are poor because they “cannot provide attractive marketing content.

  • How to choose website keywords

    after a company sets up an official website or shopping website, it will hope that the website can bring potential customers to the company and facilitate transactions. To achieve this goal, in addition to buying paid keywords for advertising, the website must perform seo so that the website’s keyword rankings on the natural search results page will be among the top. Therefore, website operation keywords are particularly important. As forhow to bulk mail masters choose keywords at the beginning of the website? And how to select valuable keywords from many words? This articletake the “keyword planning tool” provided by google ads as an example to provide detailed usage instruction so that you can understand how to find suitable keywords for operation..

    pick valuable key words the first step to choose keywords

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    Is to think about it. If you want to develop unknown potential customers, what keywords will the company’s target group (ta) search for?when the website appears on the search results page for this keyword (i.e. Web page exposure), it meets his/her search intent and will make him willing to click to enter the web page (i.e. Website traffic). If you want to write blog seo articles by using keywords, you can go to product type analysis and comparison articles, product function and feature introduction articles, or knowledge-based teaching articles. It’s important to know how potential customers are thinking, butthere are many keywords listed by enterprises from a customer perspective, and they also need the assistance of seo-related tools to help enterprises select valuable keywords., so as not to run the website for a long time but not get the same return.

    google seo keyword tool

    The keyword rankings here are mainly based on google. Because google has a market share of 93%, the keyword tools meta business suite used will be based on those launched by google., such as: google ads, google trends, google suggest, google search console, etc. Each keyword tool has different usage methods and data. You can use different tools according to the needs of the website, and you can also cross-compare and select suitable keywords.

    The “keyword planning tool” provided in google

    Google ads is the main marketing tool used by businesses when advertising on their websites. Google adsthe “keyword planning tool” will provide each keyword’s “competition degree. Average monthly canada email lead search volume”, “ad exposure ratio”, and “maximum and minimum homepage bid amount”and other information, it will also provide additional long-tail keywords that are frequently searched for the keyword, for companies to select paid keywords for reference. Google ads allows companies to determine the target customer .

  • Understand the concepts before learning SEO

    What is SEO? Basic knowledge

    We search for all kinds of information every day, “search for knowledge”, “find answers to questions”, “check where to travel”, “compare certain services”, “buy certain things”, and now we can pick up take email marketing service the mobile phone and check the website at any time. In the Internet era. If you are a website operator, it will become very important whether the website is easy to be searched. SEO is a tool that helps the website to be exposed.

    The three most important tasks

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    SEO (Search Engine Optimization), the Chinese translation is “search engine optimization”, is an optimization technology that uses website strategies and various techniques to push a website to the first page ranking or even the top three.

    Is SEO difficult?

    If it is B2B traditional Chinese, most of them will fall into low to medium competition. If it is an oligopoly market or rare goods or services. It will be relatively easy to rank in SEO. Ten years ago, there were not so many websites that implemented SEO. As long as the for many digital marketing experts website is done well. The products and articles are well written, and the website is promoted everywhere, basically the ranking will not be too bad and there will be a certain amount of traffic.

    SEO Benefit 1: Increase more new customer visits

    It is true that various promotions can be carried out through EDM, Facebook, Instagram but there is a high proportion of people who visit the website through search engines. If you give up SEO marketing methods. You will give up most of them. Internet users, so keyword marketing cannot be given up, and SEO is the most important tool in keyword marketing. SEO can accumulate more new customers.

    SEO Benefit 2: Reduce Advertising Costs

    Each type of advertisement requires continuous payment to maintain exposure. This does not mean that the cost of executing SEO must be low, but SEO is a long-term effective marketing tool with no canada email lead traffic ceiling. As long as SEO is used for a long time, the overall marketing cost can be effectively reduced and the cost of other platforms can be alleviated. advertising fees.