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Tag: Advertising Database

  • Outdoor advertising creativity for a medium that is recovering

    Creativity plays a crucial role in outdoor advertising, which is regaining its leadership.

    Outdoor advertising
    Thanks to EGM studies, outdoor advertising renews its leadership in terms of penetration with 90.3%, ahead of the Internet 87.6% and television 79.1%., as we already mentioned in our article

    Examples of campaigns

    We have seen many outdoor advertising campaigns that have gone viral. Here are some of them:

    Fontecelta launched a campaign with creativity from Putos Modernos. In order to try to gain notoriety quickly, the media plan was based on the most fashionable resource at the moment: a banner.
    ElPozo Alimentación : went viral with this campaign in which it says goodbye to 2020 by showing a package of sausages as a comb.

    Pc Componentes : with the help of the PutosModernos advertising database agency, they carried out this outdoor advertising campaign that went viral due to the humorous copies they used, making reference to their name or commercial activity.

    All the data and studies indicate that outdoor advertising will continue to be a valuable and important asset for advertising. It is an advertising that has a lot of impact, so we will see great campaigns again soon.

    special-data

    At M3 Publicidad we are specialists in strategic marketing

    Communication plans. We have extensive experience and the means to carry out all your outdoor advertising actions. If you need to adapt your company to new business models, please contact us.

    The results of the Second Wave of the General Media Study 2023 (EGM)
    Outdoor advertising renews its leadership in terms of these advances are already bolstering use penetration with 90.3%, ahead of the Internet with 87.6% and television with 79.1%.

    Social media, on the other hand, despite lagging behind television, experienced a rise of 3.9%, meaning its growth continues.

    Online radio also experienced a very significant increase of 4.1% in the Region of Murcia.

    The fourth position is for Online TV and then we find Social Networks

     

    Significant drop in TV compared to the biggest rise in quick signs Social Media to date
    Television, despite remaining third on the podium, shows a considerable fall (-3.7%)

    Online TV also falls by 0.9%

    Social networks, for their part, despite lagging behind both media, have experienced an increase to a total of 63.7%, meaning their growth continues.

    Online radio also experienced a very significant increase, reaching 61.7%.

  • Data Driven Content: What you need to know [2024]

    Data Driven Content 2023
    Contents:
    What is Data Driven Content?
    Advantages and Disadvantages of Data Driven Content
    How to make Data Driven Content: 5 Keys
    1. Understand your customers’ needs
    2. Find information to help them
    3. Analyze the macro to move forward
    4. A picture is wo advertising database rth a thousand words
    5. Create the written content and publish it
    How to choose a Data Driven Content Marketing Agency
    Genwords: Data Driven Content Marketing Agency
    Conclusions

    If you haven’t heard about Data

    advertising database

    Driven Content, you might be living under a rock. Nowadays, marketing agencies and large companies use this technique to drive a content strategy.

    Although it may seem a bit unnecessary to apply one more technique to your brand or company, it’s quite the opposite! Data Driven Content goes beyond measuring simple numbers. If you want to know what it is and how you can take advantage of it, keep reading.

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    What is Data Driven Content?
    Data Driven involves collecting and processing large amounts of data that are used to make decisions and perform other activities efficiently, leaving intuition aside.

    Within marketing, it is based on data analysis to create content that can also be useful for understanding the target audience, measuring performance and optimizing resources in each campaign.

    In this way, this technique

    A can increase a company’s profitability and allows it to respond more quickly to market trends and consumer behavior.

    Data Driven can take many forms, from an infographic showing the audience’s journey within the website or the number of clicks a user has made within a post.

     

    Advantages and Disadvantages of Data Driven Content
    Data Driven Content is a good technique that is based on using data to create content that responds to the needs of the audience. However, it has some disadvantages and advantages that we will discuss below:

    Advantages

    Creating content based on data analysis allows you to fin email plugin for woocommerce  out what type of content your audience prefers to see, and thus can increase brand awareness and user engagement , which translates to more sales.
    Data research ensures that content is targeted to the right audience on the right communication channels so that the message is delivered more effectively. In addition, knowing user behavior can reduce costs in marketing strategies.
    Improves search engine optimization (SEO), since by analyzing the keywords most use adb directory  d by the audience, relevant content can be created that increases website traffic.