Outdoor advertising creativity for a medium that is recovering

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Creativity plays a crucial role in outdoor advertising, which is regaining its leadership. Outdoor advertising Thanks to EGM studies, outdoor advertising renews its leadership in terms of penetration with 90.3%, ahead of the Internet 87.6% and television 79.1%., as we already mentioned in our article Examples of campaigns We have seen many outdoor advertising campaigns…

Data Driven Content: What you need to know [2024]

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Data Driven Content 2023 Contents: What is Data Driven Content? Advantages and Disadvantages of Data Driven Content How to make Data Driven Content: 5 Keys 1. Understand your customers’ needs 2. Find information to help them 3. Analyze the macro to move forward 4. A picture is wo advertising database rth a thousand words 5….