Today’s heroine is Valeria Goryacheva from Tula. The super hostess rents out 11 apartments, 4 of which she owns and the rest are under trust management. What are the advantages of this model and what do short-term rentals have in common with investment renovations? In an interview with Sutochno.ru, Valeria answered these questions and also told why she works without an administrator and how word of mouth helped her expand.

Daily rent as a creative outlet

– Valeria, please tell us a little about laos telegram data  yourself. Why did you decide to do daily rentals? When did this happen?

– I came to daily rentals in 2021, when we bought an apartment in a very good location in Tula. Initially, my husband and I were engaged in repairs, including investment repairs. But there was always a desire to work in the daily direction. So we decided to buy an apartment for short-term rent, which we also renovated. As soon as it was rented out, in 2022, the SVO began. Foreign services stopped working, it became difficult to do daily rentals. A lot was unclear, and we sold the apartment.

However, the idea to continue did not let go. After some time, other sites began to develop, including Sutochno.ru. So we bought a new apartment, renovated it and started renting it out in May 2022.

– What was the first object you launched and how did the next ones come about?

The first property under trust What are long tail keywords and how do they bring in customers  management was an apartment on Bundurina Street, 38. A friend bought it and gave it to me for daily rent.

We ourselves bought a house on Sovetskaya Street, 17, making it as convenient and beautiful as possible for guests. Then word of mouth started working – acquaintances who had negative experiences with long-term rent started contacting me. They gave me their properties for trust management. We also started buying apartments, and even more intensive work began in the summer of 2023.

– Why did you choose trust management? You don’t have any subleased properties?

– Yes, I only have apartments botswana business directory  in trust management and personal ones. This way I minimize risks, because in Tula there is a great dependence on seasonality. The peak is in the summer, when the weather is good. That is why I do not take risks, I also tell people honestly that the profit is higher in the summer and on holidays, and standard at normal times. My partners already know when they can earn more, they have an interest. That is why it is more comfortable for me to work in trust management than in sublease.

Selling design is the key to everything

– So, it turns out that you do the interior design of the apartments yourself?

– We do the renovation and design ourselves, this is the main direction of our work, and daily rent came as an addition. I wanted to realize myself creatively, to make an apartment in which guests will find it interesting and comfortable to live.

– Did your experience in investment renovation with short-term rent help? If so, how?

– Experience in investment renovation helped a lot, there was an immediate understanding of how the apartment should look to attract attention. After all, the basics are interior design, then comes service and everything else. First of all, a person looks at the photo, the overall picture, and only then reads reviews. Both in investment renovation and in daily rent, the main thing is the selling design of the apartment.

– How do you choose objects?

– I had to refuse many apartments, after all, location is very important. My properties are territorially grouped together so that it is more convenient for the maids to work, and for me to coordinate them. I refuse apartments in remote places, because it is logistically inconvenient to manage them.