Custom reviews are an effective marketing tool that allows you to increase your brand reputation and the trust of potential customers. Where is it better to order the writing of reviews – on a freelance exchange or in a specialized agency? Let’s look at the advantages and disadvantages of each option.

The main advantage of freelance exchanges is that you can find performers for any taste and budget. There are authors who are ready to write reviews for pennies, but the quality will be appropriate. And there are professionals in their field, whose work is more expensive, but the result is impressive.

There is huge competition on freelance exchanges, so you can choose the author who best suits your requirements. Study the portfolio, reviews from previous customers, communicate in personal correspondence. This way you can find “your” person.

If you want to order writing reviews and not overpay, then a freelance exchange is a good option. Here you can find performers who are ready to work for very modest money. Of course, saving often comes at the expense of quality, but if you need to quickly upload a lot of inexpensive reviews to the network, this will work.

In addition, by ordering reviews from freelancers directly, you avoid markups from intermediary agencies. However, you will have to perform the functions of a project manager yourself: set the technical specifications, control the deadlines and quality of work.

Unfortunately, working with freelancers is always a bit of a pig in a poke. No one is immune from missed deadlines, the sudden disappearance of the contractor, or banal discrepancies between reviews and your expectations. It is especially risky to work with newcomers who do not yet have a rating and reviews.

Some unscrupulous authors use templates or even copy other people’s work, simply changing the titles. It can be difficult to track this down. You have to carefully check the uniqueness and quality of each review.

In good agencies, experienced professionals who know all the intricacies of creating sales reviews will work with your order. They will write competent and convincing texts that take into account the characteristics of your target audience and business niche.

Agencies value their reputation, so they strictly monitor the quality of their work. Before publication, reviews undergo a multi-stage check and proofreading by editors. You can be sure – there will be no hackwork or copy-paste.

Unlike freelance artists, agencies strictly adhere to agreements on deadlines and quality of work. If something goes wrong, you can always file a claim and demand corrections at the company’s expense.

Working with the agency is structured clearly and transparently. You sign an official contract, all conditions are spelled out in detail. Payment only upon receipt of the result. No risks or surprises.

Many agencies will offer you not just writing reviews, but a whole range of services. For example, developing a general strategy for working with reviews, their competent distribution across different platforms, creating and designing accounts on review sites, etc.

You will have a personal manager who phone number database  will consult you on any issues and keep you informed about the progress of the work. If you wish, you can also order other services – from managing social networks to full-fledged advertising campaigns. Everything in one place, convenient and effective.

One of the main advantages of freelance exchanges is the ability to find performers for any budget. If you search, you can find authors willing to write reviews for 20-50 rubles apiece. But be prepared for the corresponding quality.

More or less decent reviews are written by experienced freelancers for a price of 150 to 500 rubles per text. Of course, this does not guarantee a truly selling result – much depends on the professionalism of a particular author.

Naturally, agency services are more expensive than freelancers. This is the price for stable quality, reliability and additional service. On average, writing a good review will cost 500-1500 rubles.

But the price usually includes not only the author’s work, but also the editor’s review of the texts, their publication on the necessary resources, and the creation and design of accounts. Many agencies also offer package rates and volume discounts, which allows you to save.

If you need to upload a dozen or two inexpensive reviews to websites at once, it would be wiser to turn to freelancers. This is especially relevant for small companies and start-up projects with a limited budget for promotion.

On exchanges you can find suitable performers amazed by amazing facts  who are ready to quickly and inexpensively complete the task. But be prepared for possible risks and the need to independently control the process.

For more or less large and long-term projects, it is better to work with proven agencies. This is especially true for cases when you need really high-quality sales reviews that you won’t be ashamed to show to potential clients.

A good agency will provide you with a high level sad life box  of texts, strict adherence to deadlines and obligations, additional services. Yes, the services will cost more, but you will get a professional approach and a guaranteed result, and not a game of roulette.