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Searching for information is one of the main uses of the Internet in the modern world. And the quality and relevance of the information you receive directly depends on the search query you use. But what are user search queries, how are they classified, and how can you use this information to effectively promote your own product or brand? This is what we will discuss in detail today.

Search query – what is it

A search query is a word or phrase that a user enters into a search engine (Google, Bing, or another) to retrieve relevant search results.

With the help of such words and phrases, you can find out almost anything – from the current exchange rate and tomorrow’s weather to the results of scientific research and the geopolitical situation in the world. And, it would seem, this is quite enough to understand how such words and phrases work. But in practice, everything is a little more complicated, especially from the point of view of promotion.

Types of search queries

There are different queries for search engines and different ways to classify them. They can be divided into nine main categories. We want to talk about each of them in more detail.

By intent

Intent is, in simple terms, the user’s intentions. For example, a clear request indicates a person’s desire to buy a certain product, use a service, or get the information they need. A fuzzy one can give ambiguous results, but in greater quantity.

Simple examples of search queries:

• “buy iPhone 15 in Kyiv” is a clear user intent to make a purchase;
• “iPhone 15” is a vague phrase that can indicate either a desire to buy the gadget or simply to get additional information about it without the purpose of buying it.

From a business perspective, it is the clear types of SEO queries that are a priority and should be emphasized in order to attract the target audience interested in the products or services.

By brand mention

Branded queries in search engines imply the use of the company name in the search phrase. That is, when a person types not “website promotion in Kyiv”, but “website promotion in Kyiv Elit-Web”, he is clearly interested in the services of a specific studio.

For businesses, promoting branded key services words has several advantages. First, they can be used to attract new customers more effectively. Second, promoting them is easier than promoting them with more general keywords. On the other hand, branded search queries for a website only work if your company is already known.

By frequency level

According to this parameter, the keys are divided into three categories:

• high frequency;
• mid-range;
• low frequency.

High-frequency queries help attract more potential clients, but at the same time, it is much more difficult to get to the top of search results for them. Especially in highly competitive niches, where a clear list of leaders in the Google rating has alrewhen snbd host usingady been formed. And paid contextual advertising using them will also cost more.

By competition

This parameter partly echoes the previous one. But frequency and competition are still different things. Here, too, there are three subtypes:

• highly competitive;
• moderately competitive;
• low competitive.

Again, it is easier and cheaper to promocomp usa cfo leted thete low-competition words and phrases, but they ultimately generate less traffic than highly competitive or medium-competitive ones.

By potential value to the advertiser

This type, in turn, is divided into two subtypes – commercial and informational queries. Commercial queries are those that are focused on purchasing products, ordering services or other target actions. They often use the words “buy”, “order”, “price”, etc. Informational (non-commercial), respectively, have an informational nature. They can use the words “review”, “features”, “user experience”, etc.

Content plays a very important role in website ranking. It is one of the key factors determining the position of a web resource in search results. Search engines value unique texts and raise the sites where they are posted in search results. But not all site owners want to invest in creating content, and instead simply copy materials from other resources. And this is a fairly common problem that can seriously harm those from whom these materials were stolen. How to protect your site from copying and maintain a competitive advantage on the Internet, we will tell you below.

Why Copy Protection Is Necessary

Imagine the situation: you spent a lot of time and effort writing an interesting article. And after some time, you found out that it was posted by a larger and more popular resource. Logically, algorithms should recognize your content as original and give it preference in search results for relevant queries. But in practice, this is far from always the case.

A competitor site with copied material may take higher positions in search results. Do not forget that search robots index content faster on already known and authoritative sites. Moreover, your article may be mistakenly considered plagiarism, which will lead to a decrease in the resource’s positions. Therefore, so that your efforts are not in vain, you need to install copy protection.

How to Tell if Someone is Using Your Content

Unfortunately, passively monitoring plagiarism is not possible. It is necessary to conduct regular checks of important pages, for example, monthly or quarterly.

There are two main ways to do this:

1. Search engine help. You can use Google or other search engines to detect duplicate content. To find exact matches on other resources, simply enter a fragment of your text in quotation marks. The same method works for searching images: to determine whether an image has been copied, use Google Lens.
2. Using specialized services. There are both paid and free online tools for checking the uniqueness of content. Among them are Plagiarism Detector, Grammarly’s Plagiarism Checker, Copyscape and PlagScan.

Additionally, many CMS platforms offer mobile app development built-in features or plugins to detect plagiarism and alert you to possible copying. For example, WordPress offers plugins such as Plagiarism Checker By SST and Copyscape Premium.

Ways to protect your website

Let us emphasize right away that complete protection of the site content from copying is impossible. Therefore, the measures that we will discuss below are aimed at demonstrating to search engines that your resource is the original source. They are also necessary to form a convincing evidence base of your authorship. This may be useful if you need to defend your rights to the content in court.

Text

Let’s start with how to protect text frwhen snbd host usingom copying. To do this, you can use CSS, HTML, and JavaScript technologies. They make it possible to make common copying methods inaccessible, including keyboard shortcuts (for example, Ctrl+C) and the context menu that appears when you right-click.

But protection against copying text on a site using code is a very controversial decision. Firstly, if you prohibit copying text from a site, it will be inconvenient for ordinary users to work with it. For example, if someone is looking for the necessary incomp usa cfo leted theformation and simply copies and saves certain theses to their notes. Secondly, such measures significantly reduce the likelihood of receiving natural external links to your resource. Potential authors wishing to cite your material will be faced with the need to manually retype the text, which may discourage them from linking to you.

Multimedia content

Protecting website content such as images and videos is done in the following ways:

1. Blocking the context menu. This method, like text copy protection, prevents the context menu from being called. That is, the user will not have access to the option to save images or videos.

2. Using digital tags. Cameras automatically add an invisible layer of data in EXIF ​​format to photos. It contains information about the time the photo was taken and the settings used. You can also add information about the author. However, it is worth considering that EXIF ​​data can also be changed or deleted by other people. Therefore, this is not the most reliable method.

3. Apply watermarks. To protect information from being copied, place watermarks in a way that makes them difficult to remove. You can use both professional programs like Photoshop and simpler batch processing tools for this.

 

4. Transparent Image Overlay. This clever method involves creating a completely transparent image the same size as the original photo and overlaying it on top of the original using HTML or CSS. When someone tries to download the image, they will only get a transparent “cover”.

Each of these methods has its own advantages and disadvantages, and the choice depends on the specific needs and technical capabilities of your web resource.

Site code

There are two ways to protect your website code from being copied. The first way is to restrict access to the internal structure of the website. In particular, it is possible to block the F12 function key, which usually opens the developer tools with the HTML structure of the page. In addition, you can deactivate the Ctrl+U key combination, which is used to display the source code.

An alternative approach is to use special encryption tools. They convert the code into an encrypted format, and instead of readable HTML, the user will see a set of incomprehensible characters.

However, it is important to remember that these methods can negatively affect the user experience and accessibility of your web resource. And experienced users can still find ways to bypass such restrictions. Therefore, you should carefully weigh the pros and cons.

We have already mentioned many times that external link mass plays an important role in website ranking and directly affects its position in search results. Today we suggest that you focus more specifically on this topic and understand in detail the question of who a link builder is, what he does, how to master this profession and what is the average salary of such a specialist.

Link building – what is it

Link building is a process of purposefully increasing the quantity and quality of external links to a site in order to improve its position in search results.

It consists of the following aspects:

• creating quality content for citation;
• placing incoming links on external resources;
• guest posting on third party sites;
• exchange links with relevant web resources;
• participation in online discussions and activity on forums with the ability to leave links.

That is, the key tasks of a link building specialist are to ensure the growth of quality links from authoritative sites. But this is only a very brief explanation. In fact, the profession is more complex and specific. Therefore, we will tell you more about everything below.

A Brief History of the Origins of Link Building

The story is actually quite fascinating and quite long. The era of building up external links has been going on for three decades now. And, it is worth saying, it has not always been straightforward.

• In the nineties, external links did not play a special role for SEO. The first search engines at that time used the simplest algorithms for indexing and ranking web pages. External link mass did not have much significance.
• In the late nineties, Google introduced the PageRank algorithm, which had already begun to evaluate the quantity and quality of external links. This made link building an important part of SEO and external optimization, but the algorithms were still very imperfect.
• As a result, the era of gray and even mobile app design black SEO began in the 2000s. Webmasters began to massively purchase links on external resources in order to “take quantity” rather than quality. They actively used automated programs for generating links, created real link farms, etc.
• Already in 2010, Google began actively combating unnatural links and taking appropriate measures against violators. Quality, not quantity, finally came to the fore.
• Today, the priority is quality, naturalness of backlinks, well-thought-out content marketing, cooperation with specialists and authoritative web resources.

Building a network of quality links has become more difficult. And therefore, the requirements for specialists who do this have increased. As well as the payment for the work of a link builder.

Who is linkbuilder

A linkbuilder is a specialist who builds backlinks for websites in order to improve their rankings in search engines.

A modern SEO linkbuilder takes on a when snbd host usingwhole range of responsibilities (or part of it):

• analysis of the market and main competitors;
• search for donor sites for placing links;
• content creation (can be delegated);
• interaction with webmasters;
• tracking and analysis of the results obtained.

Today, linkbuilder, as a specialist, plays an important role in digital marketing, since external links are one of the key ranking factors. And its role is gradually increasing, as are the requirements for the quality of the link mass.

Evaluation of the quality of the link mass

Linkbuilder should be able to comprehensively evaluate the quality of links. Such links can significantly improve the site’s rating, while low-qucomp usa cfo leted theality ones can lead to a drop in positions or even more serious sanctions from search engines. The difficulty is that manually evaluating the quality of links is a labor-intensive and routine process. But it can be significantly simplified and accelerated.

Useful tools

Fortunately, a modern link builder can use a lot of auxiliary services that simplify and automate many work processes:

• Ahrefs is a service that evaluates external links to your site, shows domain authority, and analyzes the strength of the backlink profile to a specific page.
• Moz is a platform that also analyzes links and provides comprehensive information, assessing the overall strength of a domain and specific pages.
• SEMrush is a platform for tracking and analyzing incoming links, showing domain authority, capable of identifying “bad” links that can harm the site and its ranking.

You may also find Google Search Console and Screaming Frog SEO Spider useful. They can help you get more relevant information and improve your link building strategy in a comprehensive manner.

Who is this profession suitable for?

Quite often, link building is done by working SEO specialists who are already well-versed in the principles of website promotion and want to expand their list of competencies and at the same time increase their own income.

In general, this profession is suitable for those who:

• has an analytical mind;
• has good communication skills for negotiations;
• interested in digital marketing and SEO promotion;
• takes a creative approach to creating and distributing content;
• ready for continuous learning and adaptation to changes in search engine algorithms.

The profession of a link builder is not the most difficult in the SEO niche, and the entry threshold is relatively low. But it is also impossible to call it simple, especially considering that you need to constantly learn something new and quickly adapt to changes.

 

The work of a link builder includes solving the following tasks:

• Studying competitors’ strategies and finding the most effective methods for increasing link mass.
• Find authoritative sites, blogs and forums to place incoming links on.
• Planning and implementing long-term strategies, adjusting them as necessary.
• Sometimes it’s creating content or interacting with copywriters and monitoring the quality of their work.
• Interaction with webmasters, negotiations with website owners for placement.
• Track link performance and adjust strategy if necessary.

As you can see, the responsibilities of a linkbuilder are quite extensive. And although some of them can be delegated, the bulk of the tasks lies with one specialist.

According to numerouspolls, about 70% of contemporaries trust reviews of products and services from other customers more than advertising. This means that reviews and overviews automatically become an important marketing tool that can and should be used. This is where Google Customer Reviews comes to your aid.

Google Customer Reviews Review: Essence and Benefits

Customer Reviews is a service that helps companies collect customer reviews on their website. Online stores upload their product data to Review Customer via a Google Merchant account and set up a newsletter to ask customers to share their impressions of the product or service.

Subsequently, customer reviews (Google Consumer) can be posted directly on the company’s website or on other marketing platforms, which increases the brand’s authority and level of trust in it. Accordingly, this has a positive effect on the activity of the target audience, the number of sales and profits.

How Google Customer Reviews Works

Depending on the settings in Google Customers, different methods are used to collect reviews and then post them on the site. Let’s look at the basic algorithm of the service for a better understanding of the principles of Customer Google.

1. Automatic client invitation from Google

When a person makes a purchase, Google custom mobile app automatically sends them an email asking them to take a short survey and share their opinion about the purchase. Of course, not all buyers take it, but it helps collect opinions from some customers anyway.

2. Customer survey process

Buyers who agree to take the survey are redirected to the appropriate page, where they can rate it on a five-point scale and write a detailed review of the product, service or company, with all the advantages, disadvantages and general impressions.

3. Collecting, analyzing and combining feedback and data

Once you receive a rating and review, Google automatically combines the data to create a rating for your business. Reviews and reviews appear on your business’s website and in search results (including ads).

Ways to Attract Users to Google Customer Reviews

Perhaps the easiest way to motivawhen snbd host usingte customers to share reviews for Google Customer is to add a survey module to your order confirmation page. All you need to do is integrate a few lines of code into your page’s HTML. Detailed instructions are available inGoogle Help.

If a customer agrees to participate and is willing to share their experience, Google Merchant Center Customer Reviews automatically collects key information about them:

• unique order number;
• e-mail address;
• Google account details;
• country of residence;
• date of order and delivery;
• International Trade System ID numbers.

Thus, Google Reviews allows you not ocomp usa cfo leted thenly to get feedback from the client, but also to study your target audience a little better, which is also very useful for business. Especially in highly competitive niches, where it is very important to know your customers.

Step-by-step guide:

Connecting Google Merchant reviews is quite simple, but will take a little time. To do this, you need to complete several steps:

1. Register with Google Customer Reviews onthis page, if you have not done so previously, and fill in all required fields.

In the world of sales, the term “green” is becoming increasingly popular. It is not only a buzzword, but also an approach aimed at creating long-term relationships with customers based on trust and respect.

Green selling is about ethics, honesty, and adding value to the customer. In this article, we will look at effective techniques that will help you sell for high checks while maintaining trust and customer satisfaction.

What is Green Selling?

Green selling is an approach to sales that emphasizes creating mutually beneficial relationships with customers. This means that the salesperson strives not just to sell (palm off) a product or service, but to solve the customer’s pain (request), focusing on the value of the product/service.

Green Selling Techniques

1. Deep understanding of customer needs

Effective sales begin with understanding the client’s needs and desires. For this, you can use active listening techniques and open-ended questions. Find out what the client is looking for, what problems they are trying to solve, what results they expect to receive.

Example of open questions:

• What are your main goals in choosing this product?
• What is most important to you about this product/service?
• What problems do you want to solve with this product/service?

Customer focus is an important factor in customer loyalty and repeat sales.

It is important to know and understand the needs of your target audience, to maintain contact with new people (subscribers) and existing customers.

No talk about how cool you are and how cool your product is!

We sell only from the position of customer value. If your product or service will really qualitatively influence/help the client to achieve the desired result.

To understand the needs of your target audience well, interact with the marketing department, conduct a social survey, listen to your people and offer products/services specifically for their needs.

P.S. Word of mouth has not been cancelled. Therefore, each loyal client is a plus to your authority + a free and very important channel for attracting new clients.

2. Offer value, not just a product/service

Tell how your product or service can improve your customer’s life, solve their problems, or help them achieve their goals.

Example:

• “Our service will help you automate next-gen mobile app routine processes and free yourself from the operating system.”
• “Thanks to the “Sales Scripts” service, you can improve the efficiency of your managers and increase the conversion rate for closing deals.”

3. Build trust

Trust is a key element of green selling. Be open and transparent with your customers. Answer all their questions honestly, even if it means admitting some limitations of your product or service.

Example:

• “This product won’t work if you nwhen snbd host usingeed feature X, but it does a great job of feature Y, which may be more important to you.”

4. Use the SPIN technique

The SPIN technique involves asking four types of questions:

• C – situational questions
• P – problematic
• I  – implicational
• H – guides

This approach helps you gain a deeper undcomp usa cfo leted theerstanding of your customer’s situation and show how your product can help.

Situational questions

They help the sales manager understand the client’s context (why he wants this particular product, what is most important to him, etc.).

Examples of situational questions:

• Please tell me what interested you…?
• Why this particular product?
• What is most important to you? And others.

Problematic issues

They help to understand the client’s problem.

Examples of questions:

• Why this product?
• What problems do you want to solve with this product?
• How will the customer use this product?
• What are the options for solving the problem?

Implicational questions

Additional questions that expand our understanding of what the client’s pain/problem/request is.

Questions that are related to consequences. The client, answering implication questions, SELLS HIMSELF!

Examples of questions:

• What happens to the customer if he doesn’t use your product?
• What will happen to his life if he does not purchase the product?

Guides

They give an understanding that not all is lost and your product can help the client solve his problem.

For example: “How would your job change, how would these problems be solved?”

5. Create exclusive offers

Exclusive offers create a sense of uniqueness and urgency. These can be limited-time discounts, additional services, or bonuses for customers who make decisions quickly.

Customers often make decisions based on how attractive an offer looks. That’s why it’s important to be able to create offers that motivate action. The Offer-Deadline-Call to Action technique will help with this.

The main task of Google Search is to provide users with relevant information based on their queries and to bring the most relevant sites to the top of the results. And to achieve this, the search and ranking algorithms of sites need to be constantly optimized, improved and perfected. It is for this purpose that Google releases regular updates to its algorithms, which to one degree or another affect the positions of sites in search results. This is what we will talk about in more detail today.

Google update – what is it

An update is a renewal of algorithms and site ranking tools that search engines introduce to achieve maximum relevance in search results and reduce the number of “low-quality” sites or pages.

Often, the deployment of the next update can have a significant impact on positions: some sites suddenly lose previously occupied lines in the search results, while others, on the contrary, quickly rise to the top. But why does this happen? And is the search results update really that important for Google?

Why do search engines release updates?

There are several key reasons why search engines release new updates regularly.

• Improved search results: Updates help improve the relevance and accuracy of searches, providing users with more relevant and useful information based on their queries.
• Fighting spam. Many updates are aimed at finding sites that use unethical methods to increase their rankings. For example, over-optimization or excessive use of keywords, or when optimizers use black SEO methods.
• Adaptation to new trends. Changes in user behavior, new technologies and changes in the way information is consumed require search engines to adapt their algorithms accordingly to meet new requirements.
• Security enhancements: Some iSO mobile app development updates are aimed at finding and eliminating vulnerabilities, protecting against malware and phishing sites.
• Ensuring fairness. The search results update helps to some extent to prevent some sites from monopolizing search results, providing equal conditions for all web resources.

But by and large, each update is aimed at providing a better user experience and increasing the level of trust in the search engine. Search engines themselves benefit from this, because in this way they attract more audience, which makes it possible to earn money on advertising and more.

 How to track new updates

To ensure that the next search results update does not come as a surprise to you and you can prepare for it, it is very important to know about it in advance. To do this, you can monitor the following resources:

• Google Search Center, in which the company regularly publishes news about updates, as well as important information about changes in search algorithms.
• AccountGoogle Search Centralwhen snbd host usingon X.com (formerly Twitter), where the company also posts information about new updates and shares tips on how to optimize sites for the changes.
• Popular blogs and sites with news on SEO promotion. For example,Search Engine Roundtable, where you can also find useful information about the latest updates and the intricacies of optimizing web resources taking into account new requirements.

To track how a particular search results update or link update has affected your site specifically, you can useGoogle Search Console. The service allows webmasters not only to monitor the positions of resources in search results, but also to receive notifications about identified problems, as well as recommendations for correcting them and improving the overall performance of the site.

Features of Google updates

Each update has certain goals. Some of thcomp usa cfo leted theem are quite global, others are relatively minor. We suggest considering some of their features, which will also help to better understand what an update is in principle and how it affects Google’s search results:

• Frequency and scale. Google can release minor updates almost every day. They usually do not have a significant impact on search results. But each major update, which appears every few months, has a much greater impact.
• Algorithmic changes. A search results update may change ranking algorithms, which directly affects the positions of sites in search results.
• Focus on user experience. Almost every update is aimed at improving the user experience in one way or another. For example, updates related to mobile optimization, site security or page loading speed.
• Improving content quality. Google strives to provide its users with high-quality and relevant content, so updates often include algorithms that determine its quality, uniqueness, and the expertise of its authors (for example, the EAT update: Expertise, Authoritativeness, Trustworthiness).
• Fighting spam. Search engines regularly update their algorithms to fight spam and low-quality sites that try to manipulate search results. Google penalizes web resources that use unnatural links, cloaking, hidden texts, and the like.
• Local updates: Some updates are specific to local search, such as those that affect results only in certain geographic regions.

These features of Google updates clearly show how the company is actively working to improve its search engine to provide users with the best experience and meet their expectations as much as possible.

Main types of updates

There are several categories of such updates:

• Ranking algorithm updates are some of the most global and significant, as they affect how sites are displayed in search results. For example, Core Updates, Helpful Content Update.
• Spam/Quality updates are designed to better detect and combat spam and low-quality content in Google Search. Most of these updates are released 1-2 times a year, sometimes more often.
• Local SERP updates impact local search results and Google My Business. They affect how local businesses are displayed and ranked.

Mobile search updates, user experience (UX) updates, and others also impact search rankings. The frequency and impact of these may vary.

Some of Google’s key updates

Every year, Google rolls out several major core updates and even more minor updates that also affect the positions of sites in search results to some extent. The most significant updates of recent times include:

• February 2024 Core Update — a major update aimed at improving the relevance and quality of search results. This update also included changes to ranking algorithms aimed at improving the understanding of context and user intent. In March, another core update was released, also quite large-scale.
• May 2024 Spam Update — an update aimed at combating spam in search results and low-quality content. It increased the search engine’s requirements for the quality and usefulness of content. As a result, many sites that published insufficiently high-quality or unoriginal materials noticeably dropped in search results.
• June 2024 Spam Update is another update aimed at combating spam, which essentially expands and complements the previous update.

Now that Google is increasingly feeling the pressure from AI tools, the company is making more and more efforts to improve its own algorithms so as not to lose users. Accordingly, updates are starting to come out more often, and they have become more global.