contact name: Fred Mouawad
contact job function details: founder chairman ceo
contact job function: entrepreneurship
contact job title: Founder, Chairman & CEO
contact job seniority: founder
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contact person country: United States
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business name: Synergia One Group of Companies
business domain: synergiaone.com
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business linkedin: http://www.linkedin.com/company/2260239
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business website: http://www.synergiaone.com
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business found year: 2000
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business zip code: 10120
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business country: Thailand
business language: English
business employee: 2
original and valuable content
business category: consumer goods
business specialty: designing & producing fine jewelry & watches, building, operating & franchising specialty restaurant brands, publishing of awardwinning magazines, graphic interior design, construction, food, bakery, coffee & ice cream development & production, it, consumer goods
business technology: cloudflare_dns,gmail,google_apps,cloudflare_hosting,nginx,wordpress_org,cloudflare,youtube,google_font_api,recaptcha,google_analytics,mobile_friendly
business description: A diversified group of companies that exploits synergies amongst its divisions, capabilities, and its management systems to maximize the value creation of all its business units.
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Fred Mouawad Founder, Chairman & CEO
Fred Minturn President and CEO
contact name: Fred Minturn
contact job function details: ceo
contact job function:
contact job title: President and CEO
contact job seniority: c_suite
contact person city: New York
contact person state: New York
contact person country: United States
contact person zip code: 10036
business name: MSX International
business domain: msxi-euro.com
business facebook URL: https://www.facebook.com/msxint
business linkedin: http://www.linkedin.com/company/165062
business twitter: https://www.twitter.com/msxintl
business website: http://www.msxi.com
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business found year: 1996
business city: Detroit
business zip code: 48226
business state: Michigan
business country: United States
business language: English,Spanish,Japanese
business employee: 2115
integrated marketing: to increase our sales
business category: automotive
business specialty: warranty strategy, warranty analysis, sales & service excellence programs, automotive
business technology: outlook,jobdiva,facebook_login,google_analytics,vimeo,php_5_3,facebook_widget,apache,mobile_friendly
business description: MSX InternationalFred Medina President & Chief Executive Officer
contact name: Fred Medina
contact job function details: ceo
contact job function:
contact job title: President & Chief Executive Officer
contact job seniority: c_suite
contact person city: Miami
contact person state: Florida
contact person country: United States
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business name: LAMAC (Latin American Multichannel Advertising Council)
business domain: lamac.org
business facebook URL:
business linkedin: http://www.linkedin.com/company/956888
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business website: http://www.lamac.org
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business found year: 2002
business city: Coral Gables
business zip code: 33134
business state: Florida
business country: United States
business language: English
business employee: 7
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business category: marketing & advertising
business specialty: tv paga, publicidad en tv, planeacion de medios, investigacion, rating, metricas de television, audiencias, medios, marketing, planes de medios, television, marketing and advertising
business technology: outlook,office_365,php_5_3,google_analytics,apache,fusioncharts_js_library,mobile_friendly,facebook_like_button,facebook_web_custom_audiences,facebook_comments,addthis,facebook_widget,google_font_api,youtube,facebook_login
business description: We are a trade organization of the leading Pay TV channels, dedicated to the development of the investment in multichannels en Latin America.Fred Martinez Chief Executive Officer & Head Of Product
contact name: Fred Martinez
contact job function details: ceo product
contact job function:
contact job title: Chief Executive Officer & Head Of Product
contact job seniority: c_suite
contact person city: Houston
contact person state: Texas
contact person country: United States
contact person zip code: 77060
business name: Atser
business domain: atser.com
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business linkedin: http://www.linkedin.com/company/1629111
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business website: http://www.atser.com
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business found year: 1993
business city: Houston
business zip code: 77060
business state: Texas
business country: United States
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business employee: 16
the message is a double-edged sword
business category: civil engineering
business specialty: construction management, design management, project management, civil engineering
business technology:
business description:Fred Marroni President & CEO
contact name: Fred Marroni
contact job function details: ceo
contact job function:
contact job title: President & CEO
contact job seniority: c_suite
contact person city: State College
contact person state: Pennsylvania
contact person country: United States
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business name: INDIGO Biosciences, INC
business domain: indigobiosciences.com
business facebook URL: http://www.facebook.com/Indigo-Biosciences-Inc/10298347310
business linkedin: http://www.linkedin.com/company/2592939
business twitter: http://twitter.com/indigobio
business website: http://www.indigobiosciences.com
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business angellist:
business found year: 2005
business city: State College
business zip code: 16801
business state: Pennsylvania
business country: United States
business language: English
business employee: 9
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business category: biotechnology
business specialty: nuclear receptor research, contract research organization, assay design & development, biotechnology
business technology: outlook,godaddy_hosting,apache,google_analytics,wordpress_org,gravity_forms,mobile_friendly
business description:Fred Margolin CEO- Co-Founder
contact name: Fred Margolin
contact job function details: founder ceo
contact job function: entrepreneurship
contact job title: CEO- Co-Founder
contact job seniority: founder
contact person city: Dallas
contact person state: Texas
contact person country: United States
contact person zip code:
business name: RoboKind
business domain: robokindrobots.com
business facebook URL: http://www.facebook.com/robokind
business linkedin: http://www.linkedin.com/company/1982715
business twitter: http://www.twitter.com/robokind
business website: http://www.robokind.com
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business angellist: http://angel.co/robokind
business found year: 2011
business city: Dallas
business zip code: 75201
business state: Texas
business country: United States
business language: English
business employee: 29
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business category: information technology & services
business specialty: educational software, stem, autism, humanoid robots, artificial intelligence, education, human robot interaction, robotics, e-learning
business technology: outlook,office_365,rackspace,woopra,quantcast,nginx,mailchimp,gravity_forms,youtube,google_analytics,facebook_widget,mobile_friendly,wordpress_org,facebook_login,google_font_api,facebook_web_custom_audiences,google_tag_manager
business description:Fred Manchur Chief Executive Officer
contact name: Fred Manchur
contact job function details: ceo
contact job function:
contact job title: Chief Executive Officer
contact job seniority: c_suite
contact person city: Miamisburg
contact person state: Ohio
contact person country: United States
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business name: Kettering Health Network
business domain: ketteringhealth.org
business facebook URL: https://www.facebook.com/ketteringhealthnetwork
business linkedin: http://www.linkedin.com/company/23375
business twitter: https://www.twitter.com/ketteringhealth
business website: http://www.ketteringhealth.org
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business found year: 1964
business city: Dayton
business zip code: 45429
business state: Ohio
business country: United States
business language: English
business employee: 2664
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business category: hospital & health care
business specialty: emergency care, heart care, orthopedic surgery & rehab, neuro stroke care, cancer care, hospital & health care
business technology: google_universal_analytics,youtube,css:_@media,addthis,microsoft-iis,asp_net,mobile_friendly,adobe_coldfusion,google_font_api,outlook,office_365,google_dynamic_remarketing,bootstrap_framework,multilingual,google_tag_manager,google_analytics,google_adwords_conversion,doubleclick_conversion,doubleclick
business description: Kettering Health Network is a comprehensive health care network that includes Fort Hamilton, Kettering, Sycamore, Grandview, Soin, Southview and Greene Memorial Hospital.Fred Lundgren Founder and CEO
contact name: Fred Lundgren
contact job function details: founder ceo
contact job function: entrepreneurship
contact job title: Founder and CEO
contact job seniority: founder
contact person city: Houston
contact person state: Texas
contact person country: United States
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business name: www.kcaaradio.com
business domain: kcaaradio.com
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business linkedin: http://www.linkedin.com/company/4085833
business twitter: https://twitter.com/KCAA1050AM
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business category: consumer goods
business specialty: consumer goods
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business description: The station that leaves no listener behind!Fred Lopez CEO/President/Owner
contact name: Fred Lopez
contact job function details: ceo
contact job function:
contact job title: CEO/President/Owner
contact job seniority: owner
contact person city: San Antonio
contact person state: Texas
contact person country: United States
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business description:Fred Lizza CEO
contact name: Fred Lizza
contact job function details: ceo
contact job function:
contact job title: CEO
contact job seniority: c_suite
contact person city: Boston
contact person state: Massachusetts
contact person country: United States
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business name: Freestyle Solutions
business domain: freestylesolutions.com
business facebook URL: http://www.facebook.com/dydacomp
business linkedin: http://www.linkedin.com/company/74142
business twitter: http://twitter.com/Dydacomp
business website: http://www.freestylesolutions.com
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business found year: 1986
business city: Parsippany-Troy Hills
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business state: New Jersey
business country: United States
business language: English,English
business employee: 32
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business category: computer software
business specialty: retail, ecommerce, order management, order processing, customer management, multichannel order management, omnichannel retail, inventory management, drop shipping, computer software
business technology: salesforce,outlook,marketo,pardot,office_365,amazon_aws,hubspot,bluekai,bing_ads,disqus,mobile_friendly,google_analytics,youtube,asp_net,microsoft-iis,heapanalytics,wordpress_com,wordpress_org,olark,wistia,google_tag_manager,google_font_api,salesforce,outlook,marketo,pardot,office_365,amazon_aws,bluekai,bing_ads,hubspot,wordpress_org,google_tag_manager,disqus,google_font_api,microsoft-iis,wistia,google_analytics,olark,mobile_friendly,heapanalytics,wordpress_com,youtube,asp_net
business description: Freestyle Solutions provides order management systems that help retailers and brands process orders more efficiently and manage inventory in one solution.Inkomende bemarkingsaktiwiteite: waarom dit jou besigheid help
In hierdie artikel sal ons sien hoekom inkomende bemarkingsaktiwiteite u onderneming se besigheidsgeleenthede aansienlik kan verhoog.
Dit is gebaseer op ‘n baie eenvoudige konsep: gee elke potensiële kliënt waardevolle inhoud, in lyn met hul verwagtinge en hul posisie daarin.
As ons romanties wil wees, is dit ’n soort hofmakery van gebruikers.
Definisie van inkomende bemarking
Inkomende Bemarking is ‘n 4-stap bemarkingstrategie wat kliënte lok deur waardevolle inhoud en ervarings te skep wat vir hulle aangepas is.
Dit laat jou toe om ‘n vertrouensverhouding met jou kontakte te bou en hulle in lojale kliënte te omskep .Die ideale tipe (of eerder: die ideale kliënt), wat al die eienskappe het wat ons potensiële kliënte behoort te hê.
Jy kan jou Koper Persona voorstel en dit ‘n naam gee, demografie, passies, vrese, gunsteling IT-instrumente, aankoopgedrag, ens. Strategie verhoog mense se interaksies met die handelsmerk.
data om jou koperspersoonlikhede te verryk en meer en meer inlyn-inhoud te verskaf.
As hierdie voorskou jou geïntrigeer het, is daar geen manier om te weet hoeveel jy van die inkomende metodologie sal hou nie. Lees weer!
Inkomende bemarkingsaktiwiteite
Dit is ‘n bemarkingstegniek om kliënte te lok, te betrek en te behou.
Dit is ‘n strategie wat jou toelaat om vertroue, geloofwaardigheid en reputasie vir die maatskappy te skep. Skep een b2b e-poslys sterk band met die kliënt.
Anders as uitgaande bemarking, waar strategieë daarop gemik is om die handelsmerk en sy produkte of dienste bekend te maak deur middel van tradisionele kommunikasiekanale, help inkomende maatskappye om deur potensiële kliënte gevind te word, deur relevante inhoud van hoë gehalte te gebruik, ontwikkel op grond van werklike behoeftes van gebruikers.
Dit is ‘n nie-indringende tegniek wat verskillende vorme van bemarking gebruik:
Inkomende bemarkingsaktiwiteite: hoekom is dit so belangrik?
Inkomende bemarking help maatskappye om vertroue en geloofwaardigheid in die oë van verbruikers te bou, veral deur die skepping en produksie van kwaliteit inhoud om die probleme en behoeftes van die teikengroep op te los en aan te spreek.
Dit is ‘n ware trekpleister vir gekwalifiseerde leidrade wat meer inligting soek.Die logika van inkomende bemarking is om die kliënt by alle raakpunte van sy reis (kliëntreis) te vergesel: vanaf die oomblik dat hy met die handelsmerk in aanraking kom tot by lojaliteit en omskakeling.
Dit is nie net ‘n bemarkingstrategie nie
maar eerder die filosofie waarop jy jou besigheidsgroei kan bou.
Dit is ‘n filosofie gebaseer op hoekom optimaliseer jou webwerf vir selfoon? mense te help. Om goed te doen vir jou kliënte beteken om goed vir jou besigheid te doen.
Inkomende bemarking is gebaseer op die deel van jou kennis met die wêreld. Ons kan sê dat dit letterlik inkomste uit kennis genereer.
Deur kennis te deel verseker dat ons nuttig vir mense kan wees. Dit skep aantrekkingskrag vir ons handelsmerk, die beste manier om blywende verhoudings te bou.Om hierdie rede is inbound nie ‘n kommersiële strategie nie, maar eerder ‘n bemarkings- en kommunikasiestrategie.
Inkomende bemarkingsaktiwiteite: die 4-fase strategie
Inkomende bemarking kapitaliseer op twee groot “revolusies” in kontemporêre bemarking: die nisstrategie en die vermoë om iets te “gee” om ‘n nuwe behoefte in die verbruiker se gedagtes te skep.
Die nisstrategie bestaan uit die aanspreek van ‘n nis van teikengroepe, met eienskappe wat hulle potensiële kliënte maak.
Die konsep van massabemarking
bestaan nie meer nie, wat deesdae heeltemal ondoeltreffend is omdat verbruikers meer ingelig raak bhoetan lei wag vir woorde.
Om iets as geskenk te gee om ‘n nuwe behoefte in die verbruiker se gedagtes te skep, is nie bedrog nie. Inkomende bemarking voorsien die gebruiker van inhoud wat werklik nuttig en waardevol vir hulle is.
Die boodskap is ‘n tweesnydende een
Dit kan ons help om meer kliënte en potensiële kliënte te kry, of hulle verloor
Is baie belangrik. So ons die gebruikswyse, die kanaal wat gebruik moet word, ens. hulle is dienooreenkomstig.
Dit is belangrik dat wat ons wil hê
kommunikasie word die beste deur die gebruiker waargeneem. Maar bowenal, laat ons altyd verseker dat die intrinsieke land e-pos lig boodskap van ons kommunikasie verstaan word.
Ons dink voortdurend aan ons verwysingkoper. Kom ons plaas onsself in sy skoene en vra onsself af: “Wat sal die gebruiker wat my boodskap lees verstaan?”
Ons kommunikasie is moontlik
lyk aanvanklik vernuftig, pret en onkonvensioneel. Maar slegs deur elke detail noukeurig te ontleed, sal ons verstaan of dit ‘n sukses of ‘n ware flop sal wees.
Trouens, hierdie tipe foute is nie ongewoon nie. Selfs deur groot maatskappye. En natuurlik, deur lig te maak van ons boodskap, sal ons presies die teenoorgestelde bereik van wat ons wil hê. Met rampspoedige gevolge.
Geïntegreerde bemarkingsvoorbeelde
Kom ons neem ‘n tree terug na 2017. Selfs vandag nog onthou baie Pandora se misstap oor sy Kersadvertensies.
Dit is die klassieke voorbeeld van ‘n verkeerde boodskap. Maar ons praat nie van grammatikale foute of verwronge uitdrukkings nie.
Wat verkeerd is, is juis die persepsie wat gebruikers van korporatiewe kommunikasie het.
Soos ons in die prentjie kan sien
die advertensieboodskap lui: ” ‘n Yster, slaapklere, ‘n voorskoot, ‘n Pandora-armband. Wat dink jy sal haar gelukkig maak? ”
Hierdie advertensieborde, wat langs Milaan se metrolyne geplaas is, het die rondte op die internet gemaak, wat kontroversie en kritiek van regoor Italië ontketen het.
Met net een sin is die Deense maatskappy as seksisties, retrograde en disrespekvol teenoor vroue geklassifiseer. En Pandora se kopers, die vroue, het beledig gevoel.
‘n Ramp.
Die maatskappy se regverdigings, waarin dit lui dat die boodskap “verkeerd verstaan” is, is nie toegelaat nie 5 beste programme vir besigheidskaartjies van 2023 voordeel. Trouens, selfs hierdie regverdiging het die kritiek net versuur.
Dubbele ramp.
Natuurlik is daar boodskappe wat dadelik ‘n negatiewe reaksie by die leser uitlok.
In ander gevalle het die “verkeerde boodskap” egter ‘n meer subtiele betekenis en is die reaksie van gebruikers nie onmiddellik nie. Maar dit beteken nie dat ‘n laat reaksie nie vernietigend is nie!
Dit is byvoorbeeld die geval met Taco Bell, waar die keuse van ‘n spesifieke gelukbringer gebruikers aanvanklik geamuseerd het.
Trouens, die keuse van ‘n hond,
al is hierdie een oulik en met ‘n snaakse een bhoetan lei uitdrukking, ‘n tweesnydende swaard. Veral in kombinasie met mensekos! Trouens, dit maak dit duidelik dat die kwaliteit van ons produk “hond-agtig” is.
Onder die gewildste opmerkings van hierdie advertensieveldtog vind ons: ” Maar as die hond daarvan hou, wie weet wat hulle in hierdie taco’s sal sit! ”.