The reason? “The more we spec it out, then the more people will design for that,” he says. Pichai also says whether or not that data will be eventually given to websites is up to the Search team, not him. I want to emphasize that Google definitely has that data, but they just won’t give us access to that in the Google Search Console performance reports.
So we have no idea if our links in the AI
than the normal search results So, we have to trust Google. But after the recent antitrust case, the Search API document leak, and the validity of their statements being called into question, can we really trust them? The Downfall of Google Search… The trust in Google has been waning for several months now, if not years. Many SEOs and affiliates even say that Google search has died — an article from Edward Zitron, called “The Man Who Killed Google Search,” details how Prabhakar Raghavan ousted people like Ben Gomes from the helm of search and made its quality less of a priority, all for the short term bottom line.
And now we’re moving into what many call a “zero-
click search” era, where users are becoming less and less inclined to click on organic search results. And Google is trying to capitalize on that with its AI Overviews, and failing miserably. Worse, it’s late to the game. AI chatbots like ChatGPT, Microsoft Copilot, and Perplexity did it much earliprovide the best search experience to users. So when it fails, what do people do? They abandon ship and go to what serves them best. And right now, that’s AI chatbots like Perplexity.
Sample of Perplexity.ai answer I’ve been using
this for a couple of months now, and the experience is great. Sources are provided and put at the priority — er, and arguably, much better than Google is doing now. …and Rise of AI Chatbots Google’s whole point is that it’s supposed to always placed on top of the generated answer.
Answers were factual and included citations, and
so far I haven’t seen any AI-generated argentina phone number library nonsense. It’s a step above other chatbots like ChatGPT as well, since it does have access to the internet and a proprietary search database, so answers are, generally, more accurate and up-to-date. I also found the generated answers to be much more detailed in Perplexity than when I tried out Google Bard (now known as Gemini) a while back. One of the biggest complaints about Google Search is that the results are flooded with YouTube videos and Reddit forums.
Perplexity avoids this completely by allowing
users to opt out of those kinds of results and providing specific focus settings for those who are looking for forum answers and videos. Perplexity.ai focus settings Using this, it’s not hard to see why many users have switched. After all, Perplexity does what AI overviews should be doing, and it does it better.
And if Perplexity can give you the answers
you want, why bother with Google this is terrible before giving the numbers and other websites at all? The Next Step for SEO This brings me back to the first question I posed at the beginning: If AI chatbots and AI-powered search results are summarizing answers for you, why would you bother with organic search results? And if users shift towards that mentality, what’s the incentive for websites to continue their work? Why put new content on the web? Is this new era fair to independent publishers? And critically, what does this mean for the future of SEO and website traffic? It might not happen this year, or the next, but soon enough websites will be fighting for what little organic traffic is left from Google.
So how do you stay at the top? How do you
keep getting more people to visit your changsha mobile phone number list website? There are really only a few things I can recommend for this new era. Plus, high-quality content for nuanced answers is something that chatbots and AI writing tools have a hard time important producing customer-centric content is. Their algorithm wouldn’t factor in so much click-related data for nothing.